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🔥Quality Score: Mastering Google’s Ad Rank System For More Online Sales🔥

November 21, 2019


If you’re looking to learn exactly
how to understand how to increase your quality score inside
your Google Ads console, which will actually lower
the overall cost of your ads, then keep watching because I’m going
to show you exactly how to do it. I’m Phil Adair. Let’s get
underway. Don’t forget, hit the subscribe button and the
little bell. Let’s get into it. What is Quality score and how
does it affect pay-per-click? If you’re attempting to
master pay-per-click, you really do need a solid
understanding of Quality Score. Google Ads introduced Quality Score to
help decide which position an ad should be displayed in, and to not just rely
on how much the advertiser is bidding, so each time a keyword is searched, Google attribute a quality score between
one and 10 with one being the lowest. Based on a number of factors,
including your keyword relevancy, your landing page quality, and
your landing page load time. There are many optimization techniques
to improve your quality score, and we are going to go through
the very most important ones. First one is your click through rate, and there should be a priority for every
pay-per-click marketer,and of all the things Google cares about
your click-through rate or
CTR is always at the top of their list. The logic is simple.
Again, it’s all about relevance. If your ad correlates
with your landing page, which means that your keywords
are in the body of your ad, if you’ve got room there
in the headline of your ad, you’ve added your negative keywords, your ad is relevant to the page that
you’re sending it to. Very important. Again, it’s all about providing
a great user experience, and if you can do this, if you can
consistently create this scenario, then you will have a very
good click-through rate and
subsequently the quality score will improve for your keywords. Now let’s have a look at how
we actually add Quality Score. The first thing we’re going to do here
is click on the keywords tab on the left hand corner of your screen and then in
the top right hand corner you are going to see columns in between
segment and reports. Click on columns – brings
you to this window here. This allows you to modify each of your
metrics so you can see exactly what you’re dealing with inside your console. If we click on Quality Score here at
the bottom at then opens a dropdown box. I want you to take quality score and then
close that back up and then now if you can see here on the far right at a glance, we can see what our Quality Score
is for each particular keyword. This is just a really good
thing to add straight away, so every time you log into
your Google Ads console, you are able to tell instantly how
your keywords are fairing inside your campaign. Okay, so let’s now take a
look at the Quality Score guidelines, which is important to understand. If your quality score is
between one and two a keyword, it is well really quite awful, pretty
bad at this quality school level. Google is barely showing your ads. I would take action immediately and pause
those keywords until we can work out why they’re not working for us inside
the account and why they’re irrelevant. A score of between three and four. Your
keywords are showing at this score, but your ads aren’t really showing
very often and when they do, you are paying above average per
click. So again, look at your ad, look at your page that you’re
sending that click to, and again, it all comes down to relevance.
Between five and eight. This is a good Quality
Score. You’re going well, you could improve a little bit by
tightening up your ad groups. For example, you might have too many keywords in an
ad group, split them down even further, and you should see those
Quality Score numbers increased, but between five and eight is pretty
good, you should be quite happy with that. If you’re showing nine to 10 on your
keywords, don’t change anything. Excellent work, well done. You’re right on target and you’re most
likely paying the lowest possible price for your clicks. Final
word on Quality Score. Remember that Quality Score is about
having the best possible CTR or click-through rate? Focus
on this above all else. Remember to add the Quality Score column
as shown to you in this video to your Google Ads account. So you can monitor it each time you log
in and start by rescuing or fixing your keywords with scores of four or less.
Don’t forget to hit the subscribe button. Plenty of fresh content coming always. If you feel you’re losing customers by
not being on the first page of Google results, then why not check
out my free Masterclass: “The Ultimate Google Ads Catch-Up Plan.”
Learn my proven step by step system for leveraging the most powerful. What’s
working now Google ads strategies. To reserve your seat, just click on the link directly below
this video and it will take you straight through to the training and I
will see you in the next video.

1 Comment

  • Reply Online Marketing Strategies November 11, 2019 at 8:45 am

    How good are you at maintaining your Quality Score? Please feel free to share any tips you have below! 😊
    Quality Score: Mastering Google's Ad Rank System For More Online Sales

    Quality Score is Google's ad rank system closely tied to its ctr formula used to determine the quality and relevance of both your keywords and your actual PPC ads. Adding negative keywords will also really help improve your quality score.

    Watch this video if you want to learn about or how to:
    ▶️ improve Quality Score
    ▶️ ad rank – what it means inside your Google Ads Account
    ▶️ Quality Score AdWords (now known as Google Ads) definition
    ▶️ what is ad rank?
    ▶️ ctr formula – This CTR formula is closely tied to how well you monitor the quality score of your keywords.

    – BONUS: View a complete walkthrough on how to set up Quality Score inside your Google Ads console so you can check it each time you log in.

    👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇
    ▶️ http://bit.ly/FreeGoogleAdsVideoTrainingWorkshop
    🔥Get Instant Access Now!🔥

    There are many optimisation techniques to improve your quality score, and we are going to go through the very most important ones.

    First one is your click through rate, and there should be a priority for every pay-per-click marketer, and of all the things Google cares about your click-through rate or CTR is always at the top of their list. This CTR formula is closely tied to how well you monitor the quality score of your keywords.

    The logic is simple. Again, it's all about relevance. If your ad correlates with your landing page, which means that your keywords are in the body of your ad, if you've got room there in the headline of your ad, you've added your negative keywords, and your ad is relevant to the page that you're sending it to. Very important.

    Again, it's all about providing a great user experience, and if you can do this, if you can consistently create this scenario, then you will have a very good click-through rate and subsequently the quality score will improve for your keywords.

    p.s. Listen to the podcast over on iTunes: ▶️ https://www.philadairtraining.com/podcast

    Drop me a note in the comments over at ▶️ https://www.philadair.com and let me know your thoughts.

    Phil Adair Online Marketing
    Suite 12, 5th Floor, Dymocks Building
    428 George Street, Sydney, NSW 2000
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    https://www.youtube.com/watch?v=5s5re76okxI&t=37s

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