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2 Reasons why 250 is in the keyword golden ratio

October 10, 2019


I’m going to tell you about specific
little quirk with a keyword golden ratio my name is Doug Pennington
I’m from niche site project let’s talk about internet marketing it was an
affiliate site project management and sometimes really deep on keyword
research and that’s what I’m going to talk about today so if you remember the
keyword golden ratio is the number of all in title results divided by the
local monthly search volume where the local monthly search volume is less than
250 you don’t remember that video please go watch that when it sort of breaks it
down into it a little bit more detail a little bit easier to understand but I’m
going to talk about why it has to be under 250 searches per month today so
the reason why is because the sheer math of it right so when you look at the
search volumes that are 250 or less when you look at the ratio of 0.25 that is
62.5 right so the problem is when you go to higher search volume say 1000 you end
up with 250 so the sheer number of what you’re competing with just works out
that it needs to be 250 or less what we’re looking for here is like content
that you publish and it immediately ranks as soon as it’s indexed in Google
and it immediately ranks for the term that you’re trying to rank it for so the
thing is like I mean I get emails all the time someone will email me and say
hey I found a great keyword golden ratio term it gets 6,000 searches per month
and I think to myself that’s not gonna work because that means there are 1500
other pages on the internet that you’re competing with and if you’re you know
launching a brand new site and you don’t have you know any backlinks it’s gonna
be pretty tough to compete with 1500 other you know sites that are probably
well established and they’re already out there they already have backlinks and
stuff so when you look at 250 or less that means you’re only competing with
like at most 62.5 if we if we round that up to 63 you’re just competing with 63
other pages on the Internet and chances aren’t not all of them are actually
trying to rank for it and they just happen to be ranking for it
so at that point you’re going to be able to rank a little bit faster there’s just
less competition when you look at the map there’s a secondary thing going on
with this 250 search volume as well so it’s my opinion I haven’t tested this in
an experimental way or anything but as you go to higher search volume say 500
searches per month or a thousand or 10,000 per month you’re gonna find that
it takes a little bit longer to rank for those I think there’s a lot of factors
involved but it’s my opinion right my pure opinion that Google probably makes
it take a little bit longer to rank for these higher volume search phrases now
inherently there’s more competition for those too so I think that has something
to do with it as well there’s more competition because it’s a more
profitable set of keywords because more people are searching for them and it
just makes more sense that there’s more competition for you know more
profitability so that sort of makes sense to me again when we look at you
know if you’re gonna aim for a search volume of you know 50 searches per month
versus 5,000 searches per month I’ve seen just in general it’s easier and
faster to rank for 50 searches per month compared to 5,000 stick to the formula
and I think you’re gonna have better success with the keyword golden ratio in
the next video of this playlist alex is going to talk about how long the content
should be when you’re trying to do a keyword golden ratio sprint be sure to
check out the rest of the playlist and if you haven’t you know seeing the other
preceding videos be sure to check out the link in the description and watch
this in a series I’ll send it over to Alex

21 Comments

  • Reply Leo Richardson June 4, 2018 at 8:26 pm

    Thanks for the video.

  • Reply Xceloverdose June 4, 2018 at 9:25 pm

    I'm fascinated with your KGR formula. Used it and found some for my niche. Now I need to start on the content… Thanks for your great content.

  • Reply Dennis Dunbar June 4, 2018 at 10:05 pm

    I totally agree. It's better to rank for a keyword that is searched less than 250 but even better 100 searches a month. That means there are only 25 pages ranking for your term. Some are not even trying to rank. If your onpage is correct, content is focused on the keyword, you should be at the top of page 2 or even bottom of page 1 once Google has indexed your post. thanks again.

  • Reply Pastor Duke Taber June 5, 2018 at 12:14 am

    Doug, your theory on it taking longer to rank for larger volume keywords makes a lot of sense. Even in my church we take time to get to know people before allowing them to serve in certain ministries. In the children's ministry, we make them wait at least 6 months after joining to do anything with our kids. We run them through a background check, and make sure they have the right character and qualities.

    It only makes sense that Google would do something similar with searches that might end up being seen by a large volume of people. They also want to protect their users from spam, garbage, and other junk on the internet. It also makes sense that starting with these lower volume keywords builds Google's trust of your site. If you do a good job with the smaller searches, they will trust you with the bigger ones over time.

  • Reply liam210793 June 5, 2018 at 11:30 am

    Does this mean that the number of searches will scale along with your domain authority
    So higher domain authority sites could aim for higher search volume

  • Reply Adil Rehman June 6, 2018 at 9:01 am

    Learning a lot as always

  • Reply Pasquale Cioffi June 6, 2018 at 11:35 am

    So Again even I if I find a KW 1,900 searches a month Allintitle 34 and that goes 0.01KGR you saying that google will take its time to go rank my piece of content???

  • Reply Zachary Strebeck June 6, 2018 at 5:07 pm

    I stick to the formula, only going up to 260 or so sometimes if the keyword is good. It's been working so far, so why mess with success?

  • Reply a z June 9, 2018 at 2:29 am

    An interesting balance between art and science.

  • Reply Wesley Steiner June 9, 2018 at 4:54 am

    Easy, simple and a great way to see the exact pages you are competing with….no keyword research tool needed

  • Reply Tony Stanley June 14, 2018 at 2:57 pm

    First off, I want to say thank you for all of the awesome videos you put out. I've discovered you about a month ago and have devoured everything you've put out.

    Also, I wanted to say that I launched my second niche site yesterday. I've got a lot of sites, including one other niche site, but this is the first one where the sole intent was monetization. Additionally, it's the first niche site where I went into launching it using KGR almost exclusively for it. The other articles are either close to KGR, or such low competition that I knew I could rank them easily enough.

    Anyway, I launched that site yesterday, and in checking my rankings today I found that I'm already ranking! Less than 24 hours from launch! The article that's KGR is already #6. My other 3 articles are ranked #16, the low competition ones.

    So, I wanted to say thanks for the great content you're providing and for helping me on the niche site road.

  • Reply Ngon Huynh June 23, 2018 at 9:41 am

    Thanks for your video

  • Reply Shakir Hassan July 1, 2018 at 7:26 pm

    I am kinda confused right now!

    I have a keyword whose volume is 2400 and intitle results are 60 and a/c to the calculation, I get 0.025 as Keyword Difficulty.

    Do you think it will be easy to rank? Plus! What's the ideal Keyword Difficulty?

  • Reply Eddi Saig July 3, 2018 at 7:07 pm

    Hi Doug
    Sorry for my ingnorance I just saw your kgr method.
    I don't understand why I can't use more than 250 searches keywords,isn't it possible to find a keyword with lots of searches and with a very small competition?

  • Reply Josh Benson August 10, 2018 at 6:55 pm

    Good stuff, man. Thank you.

  • Reply tejas rane October 29, 2018 at 1:29 pm

    you are saying that using kgr, we can rank on top SERPs in Google. But the thing is when we see local monthly searches there are about tons of results, and when we see in allintitle the results get reduced. We are not competiting with allintitle results, rather we are competing with tons of results that we get when we search. allintitle is just basically for searching quckly for users and not for ranking. thats what my thinking is! if i am wrong anywhere please correct me.

  • Reply Ben Hinman November 26, 2018 at 5:59 pm

    Yeah none of this shit makes sense. The supposed math you're talking about isn't how numbers work. I have literally no idea what formula you are working off of.

  • Reply David Neale December 31, 2018 at 11:28 am

    Thanks for the video Doug, It would seem to me though that 250 monthly searches are country dependent. For example, a phrase that gets 250 monthly searches in Canada would get about 2500 in the US. (according to aHrefs) so in Canada, that number might need to be much lower to stay true to your system.

  • Reply Don Waters January 24, 2019 at 5:51 pm

    Hi Doug. Thanks for sharing this ratio with everyone! I just have one question. I have a keyword that has a volume of 40 and a allintitle of 3 which makes the ratio 0.075. This is much lower than the KGR of 0.25 is that a bad thing or a good thing? Thanks!

  • Reply Hazy Nain June 3, 2019 at 7:57 am

    What will a 250 searches/mo keyword pay back?

  • Reply kamran ali September 20, 2019 at 3:20 pm

    Love and respect from Pakistan

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