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3 Things To Consider When Trying To Get More Customers For Your Business!

February 12, 2020


– Three things to consider when trying to get more customers for your business. As a marketing agency,
one of the most common questions we get asked is,
“How can I get more clients “for my business?” It doesn’t matter if you have a new business, an established one, generating great sales
leads is always a challenge, and why is that? In this video, we are gonna show you ways that your business can
attract more customers. One, are your customers
finding the information they need fast on your website? Number two, communication
in benefits, not features. Number three, be patient and be prepared to change your strategy. If you haven’t done so already, don’t forget to like and share this video. If you’re on YouTube, don’t forget to hit the subscribe button and click the notification bell to stay up to date on the
latest tips from RACER. Let’s get stuck in. One, are you giving
customers what they want? Do you know how often
businesses fail to realize that they are not giving customers what they actually want? Let’s say the bounce rate
on your website is high or customers are reaching your website but are not converting into new leads. You need to assess how
good your website is from a customer’s perspective. Does it provide your
customers with the information they are looking for quickly? Does it give them what they actually want? Your website should immediately
and concisely explain who you are, what you stand for, and what products you offer, and most importantly, the price of them. You also need to consider trust. Do you have all the content needed to establish trust with your customers? Examples of this would
be client testimonials, video case studies, and
independent social proof, like reviews on Trustpilot. Say I’m a potential customer
and I land on your website, what would be my thought process? It’s actually quite simple. The three things you need to remember are: Do you have what I need? Do I trust your company or brand? And how much is it gonna cost me? Companies often clutter their websites with useless information, will bury the really important content in places people can’t find. If your website does not
answer those key points, then your potential
customers will go elsewhere. Number two, communicating the
benefits of your business. To elaborate on my previous point on how you improve your customer’s life, what is the benefit of them
spending their money with you? Usually businesses communicate the products they offer very well, but they do not talk about the benefits the products will actually provide. Imagine if you are a dentist, you could tell people about
your hygiene cleaning prices or details of their health check ups. That’s great information
but what is the benefit of the services actually
provide to their lives? You give them confidence to smile. It seems simple but in order to get a potential customer to speak to you, they have to understand the
benefits of your products that you provide to them. For ourselves as a marketing agency, we do not just talk about
how we build websites or manage marketing campaigns, we like to talk about the
fact that if you work with us, we will generate more
customers for your business. And that’s the key benefit
of everything we do. Number three, introducing
patience to your approach. As with all marketing, you
really need to have patience. A new advertising campaign on Google Ads or Microsoft Ads will never
have a strong quality score. Over time, as the advertising
platforms assess your ads and how well they perform, they will either increase the
cost per click or reduce it. And that is why you need to wait at least one to three
months before deciding if your marketing campaign is performing. Even once you have seen
your enquiries coming in, you need to consider how long
it takes your average customer to make the buying decision. This is different for all sectors. If the product or service
you offer has a high cost or is a one-off purchase, as an example, buying a new kitchen, your customers may start
looking at companies in your service 6 to 18 months before they make a buying decision, so this could mean that
you can’t accurately track the results of your advertising campaign until after the average
conversion rate of your leads. So if your marketing isn’t performing after three to six
months, ask yourself why, and ask yourself if you
need to be more patient. You may need a change in
strategy and start again. So there you have it. Three things to consider when
trying to get more customers for your business. For all things RACER, head over to our website
at RacerMarketing.co.uk, or you can reach out to us on any of our social channels here. And remember, No risk. Just reward. Guaranteed!

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