Articles, Blog

5 Industries That Are Getting Crushed by Google in their SEO

January 20, 2020


– Google is becoming more
strict each and every single day when it comes to certain industries. The kind of information
related to these industries can have a lasting
impact on people’s lives and Google doesn’t want to be guilty of people consuming bad information when it comes to sensitive
areas in their lives. Hey everyone, I’m Neil Patel and today I’m going to
break down five industries that are getting crushed
by Google in their SEO. (upbeat music) Before we get started, make sure you subscribe to this channel and if you’re on YouTube,
click the alert notification. Look, as Google continually grows and dominates the web even more, sometimes it’s going to be at
the expense of other industries and you can’t blame them
and you can’t get mad. It’s their company. They should be able to
do whatever they want and yeah, of course, privacy
and all that kind of stuff, and of course certain
things need to be regulated but in general, they should be able to control what they want. The same goes with
their algorithm updates. You may not like that
your traffic goes down. I may not like that my
traffic goes down but hey, my traffic when it goes up, it’s great, when it goes down, it’s sad, but in general Google
has done a great thing for the world because it’s
helped us turn a lot of traffic and a lot of sales. So here’s five industries
that are going to be crushed by Google in
terms of of their SEO. The first is travel agencies. Travel agents are likely to be
one of the biggest impacted, negatively impacted by some
of their latest updates. A few years ago Google
introduced featured snippets. It made it easier for
searchers to find the answers they were looking for
at a click of a button, without having to scroll
through a webpage, digging for answers. Now although this improved
the experiences for searchers, it didn’t stop there. Google also made it where
you can start buying products and services, directly
from Google search results. Now you may look at that as a bad thing, but as from someone who’s a searcher, that’s a great experience. As a marketer, of course,
I’d rather have people on my website. In theory, great update, but in reality, businesses will loose traffic and potentially sales from this, especially if you’re an
industry that’s offering flights, hotels or
anything related to travel. Google itself has virtually
become a travel company. Now of course they’re not
offering all the same information that you can find on
booking.com or Expedia, you know they’re not just
scraping everyone’s information and displaying there without
you going to the website in and of itself but in theory now, you could end up clicking
and booking a listing, directly on Google. Now to give you an idea of
how big of an impact this is, according to forbes, Expedia
even ousted their CEO, due to poor performance. In other words, it’s hard for anyone in the travel industry right now. The next industry that
Google is really shaking up, a start-up business. Look, being a start-up in
today’s online atmosphere can be incredibly
difficult and intimidating. Marketers in Google are becoming
more and more saturated, making it harder to ever rank
for competitive key words. The ability to compete with businesses who have built authority in
the online world, you know, it’s just getting harder and harder cause some of these have
been around for 5, 10 years and they dominate the listings. Even in terms of pay per click, the cost per keyword is so high, most start-ups these
days are raising money for sales and marketing, the money is not really
going towards development. It literally is going
towards sales and marketing. Another big factor is
Google Favors Brands, right? Because there’s all this fake
news that’s being published, so one of the things they’re
doing to help fix this is really pushing hard on brands. Because if everyone does
the SU equivalently, they’re all building links, they’re all building on page SEO, but one brand has 10 times more queries, they show Google and tell,
“hey, people prefer this brand”. But you know what start-ups lack? They lack brand queries. No-one is searching for their
brand, they’re a start-up. They’ve got to build it from scratch. You know how hard that is? SEO is not going to
help you build a brand, content marketing is not going
to help you build a brand, you got to go above and beyond. I do really well with the Neil Patel site, not just because of all the
Google algorithm updates, the Google algorithm updates, some of them have been hurting me, some have been helping
me, but Ubersuggest, that’s what’s helped me
because I built a brand, I built a product that’s
just getting a ton of traffic that’s not necessarily reliant on Google because I get all those brand queries it helps the overall site do well and that’s why my traffic’s gone up. It’s not because of an
algorithm up date here or there, it’s because I’ve really
focused on building a brand, not just my personal
brand, but a product brand and that’s helped me through all the algorithm updates as well. And as a start-up, they’re
going to struggle with that. That means you’re going to
have to guest post more. You’re going to have to do podcasting, more videos, more social media marketing, you can do SEOs, speak at conferences. You’re going to have to do a
bit of everything to do well. The next industry, the health industry. Due to algorithm updates,
including the big one in 2018 labeled as a medic update, medical companies and health companies are consistently taking hits. Google introduced EAT,
which stands for expertise, authority and trust. This is a new standard set
across all content types. Because they don’t want
me, Neil Patel, a marketer, talking about medical
information on cancer treatments or nutrition information. They want a doctor to speak
on medical-related stuff. They don’t want a marketer like me to speak on medical-related stuff. In other words, they’re really picky about who is releasing what content. This is one of my favorite updates, even though I have
medical related companies that we do marketing for and
health related companies. The reason being is, this is really good for anyone who’s searching. People shouldn’t be reading
information out there that can hurt them and Google
is really trying to crack down on false information like people saying “don’t get vaccines,
it’s bad for you”, right? And hopefully, as they clean this up, it’ll help everyone live a
healthier and better life as well And another thing that I noticed, cause we deal with some many companies is sites that were labeling
themselves as health sites but were selling products everywhere. A lot of them saw big hits in SEOs because really are you health
site providing information or are you an e-commerce site? Now if you got hit by this EAT update, the way you beat Google is by creating authoritative,
credible, author personas. What I mean by this
is, if you’re blogging, put in your bio within each blog post. Let them know that you’re a doctor or you’re certified in nutrition. Link to your social profile. If you also want to be more
well-known in this space, speak at events, speak
at other conferences that are going to help put
you above everyone else in your competition. That way it also increased
your brand query. If you’re also going to
be in one of these spaces that are going to be impacted by EAT start guest posting on other
well-known sites in your space because again that’ll help beef
up your profile as an author. All this will help with your
rankings in the long term. Short-run, definitely not,
long-run, definitely will. Another industry that got hit really hard is finance and legal industry. See there’s something called YMYL, and content that’s about
Your Money, Your Life, that’s what YMYL stands
for, has been hit a lot. When you’re talking about your money, if I started giving advice
to people who are retiring about savings and stuff like that, like what do I know, I’m
not a financial advisor. Or things that could impact
your life and your well-being. What do I know, I’m not an expert on those types of subjects. Google has just created an algorithm, not just about ranking the best content, it’s about making sure the
content they are ranking aren’t impacting people in negative ways and hurting their lives. So if you’re targeted about YMYL, you need to make sure the
stuff you’re releasing is really good for people, helping them. Is it better for them
to read my information or is it better for them
not to read my information? Is the author that is
creating this content really helpful and knows
what they are talking about? Versus just phony people
that have no expertise. And last but not least,
tech gadget companies. Look, big hardware companies
out there like Apple, Samsung, they’re popular for a reason. People love their
products, they’re amazing. But, their products are really expensive. Especially in the international market. Currently, the lowest
iPhone costs roughly $699. That’s a lot of money when you’re in places
like Brazil or India. Google themselves is
dominating the tech industry because their products
are really affordable. They’re trying to offer
high quality products at affordable prices and they
may not be as good as iPhone, but they’re still high
enough at a really low price. And you’re probably wondering, “wait, how is this going to affect all the other tech companies
and stuff like that?” Well, few things, one,
if you search for things like “cellphone” or “cellphones for sale”, Google Pixel comes up first. That’s going to help them
get the sales over the iPhone or any other device. Plus they’re collecting so much data and they’re trying to
create this ecosystem with their own gadgets,
that they want you to use Google home, their Google
devices like their phones, their ChromeBook and
all this kind of stuff and stay within their ecosystem. Which is going to make it
harder for some of their other bigger competitors
to compete with them. If you need help with your marketing, check out my Ad Agency,
Neil Patel Digital. If you have questions,
leave a comment below and I’ll try and answer it. If you enjoyed the
video, like it, share it, tell other people about it. Thank you for watching.

58 Comments

  • Reply GODFATHER GAMING January 20, 2020 at 4:02 pm

    I am first

  • Reply Jeff Smith January 20, 2020 at 4:03 pm

    Audio is really bad on this video

  • Reply Passive Income Tom January 20, 2020 at 4:05 pm

    Thanks for sharing this Neil! 👍

  • Reply Light of Knowledge SD January 20, 2020 at 4:05 pm

    Sport me sport u

  • Reply GeeksPulse January 20, 2020 at 4:06 pm

    Google makes it tough for people starting out. Barrier to entry. Yes they provided the platform, however it's tough to balance, consumer, advertisers and content creators.

  • Reply Hyder Ali January 20, 2020 at 4:06 pm

    Voice is not clear.. Please check it

  • Reply shikhar wankar January 20, 2020 at 4:06 pm

    As always , great 👍 content NEIL

  • Reply Ebenezer Bakare January 20, 2020 at 4:06 pm

    Wowww. This is awesome

  • Reply Silicon Entrepreneur January 20, 2020 at 4:06 pm

    Cool..so we should stop doing seo in big industries

  • Reply Shubham Dansroli January 20, 2020 at 4:08 pm

    Nice Content 🙂

  • Reply Riyan Dreams January 20, 2020 at 4:09 pm

    So sad, I'm a starter 😞

  • Reply technical ved January 20, 2020 at 4:12 pm

    for brands its safe

  • Reply technical ved January 20, 2020 at 4:13 pm

    safe side launch as brand

  • Reply Martin Hamilton January 20, 2020 at 4:15 pm

    This video is why to not worry about being an expert. Get referral fees from sending people to experts whether it be Clickbank products or real business people who are experts. Sales systems that refer products and services a.k.a. Affiliate Marketing.

  • Reply The REAL Laptop Lifestyle January 20, 2020 at 4:17 pm

    Hey Neil, thanks for that very valuable update because no one wants to start work in a area which is new to them and then find out that they're not only having to combat the opposition but Google also, another really great video, thank you.

  • Reply TSP - Thiplol January 20, 2020 at 4:24 pm

    Hey Neil did your audio quality get worst or is it just me?

  • Reply Harshit January 20, 2020 at 4:27 pm

    I am just so demotivated after watching this video. But it is a reality. Thanks for showing us a reality so that we can do other things..

  • Reply Jimena Bolivar Rodriguez January 20, 2020 at 4:27 pm

    My goal for 2020 is to write a guest post on your blog!

    👇Like if you'd like to help 🙂

  • Reply Secret Facts January 20, 2020 at 4:32 pm

    i love حضور صلی اللہ علیہ وسلم

    کیا آپ بھی کرتے ہیں

  • Reply CHRIS PALMER SEO January 20, 2020 at 4:37 pm

    *Thanks for taking the time to point all of this information out Neil , I am always thrilled to see videos from you* BUT CAN NOT WAIT to have a 20 min live chat on the future of SEO and what it takes to reach the top.

  • Reply Sanjit January 20, 2020 at 4:39 pm

    Well, there is always cold calling and cold emailing to get new potential customers for startups

  • Reply Luka Rjolli January 20, 2020 at 4:40 pm

    It sounds like google is creating a monopoly for themselves. I think it is a bad idea to emphasize on if people have the right job description or not. Because it promotes people focusing more on looking like an authority instead of giving helpful results.

  • Reply Projects Rewritten January 20, 2020 at 4:42 pm

    It’s not right that when you search for cellphones the pixel comes up first.

  • Reply Deep Pockets Forex January 20, 2020 at 4:44 pm

    The best of the best! You really know your craft

  • Reply Creating Brand YOU January 20, 2020 at 4:48 pm

    Won't voice search, Alexa, Siri, Cortana also make a difference to the SERPS? Isn't Alexa Amazon's way of trying to one-up Google? Who will win the voice search battle, Neil?

  • Reply Joe Chancellor January 20, 2020 at 4:49 pm

    survival of the fittest!

  • Reply Lavesh Puraswani January 20, 2020 at 4:49 pm

    A big thanks to you sir for providing us valuable information for free. Your each video has value. And you deserve to dominate digital marketing industry. Thanks again 😊

  • Reply Amazing Tush January 20, 2020 at 4:52 pm

    Time for 🦆 🦆 to come!

  • Reply Virtu Works Fore U Creative January 20, 2020 at 4:59 pm

    This is unfortunate, but thanks for always giving us a heads up and alternative to these barriers.

  • Reply safezoneprimer January 20, 2020 at 4:59 pm

    Informational video as always. Thank you

  • Reply TAWFEKO | Expert Reviews. True Buy. January 20, 2020 at 5:00 pm

    Wow! What a bad news…

  • Reply Godwin Oluponmile January 20, 2020 at 5:05 pm

    Hmm

  • Reply Jewelry Bubble January 20, 2020 at 5:09 pm

    I really appreciate your videos. I am learning best practices on SEO from you. Thank you Neil

  • Reply Kevin St Clair January 20, 2020 at 5:16 pm

    Who gives this guy a thumbs down?

    He puts in a lot of work sharing helpful info with the rest of us.

    I for one, greatly appreciate him.

    Thank you, Neil!

  • Reply Mis Películas Favoritas January 20, 2020 at 5:26 pm

    Do you know what is crushing even faster?… My love for you… Yeah, deal with that.

  • Reply Latest Punjabi songs January 20, 2020 at 5:37 pm

    So can you suggest that how can i fight with Google?

  • Reply Darren Waggott January 20, 2020 at 5:40 pm

    Why does uber suggest give me infomation that is WAY off! it doesnt even get my DA correct?

  • Reply Thrive With Alex January 20, 2020 at 5:49 pm

    Thanks for sharing! I feel like I should make a similar video!

  • Reply Welcome back to the Chan Chan January 20, 2020 at 5:52 pm

    Hey Neil i'm gonna start working for a startup. They have almost zero digital presence. Do you have any tips?

  • Reply BUSINESS MANTRAS January 20, 2020 at 5:55 pm

    You are absolutely genius 🙏

  • Reply Daniele Zabrini January 20, 2020 at 5:56 pm

    Hey Neil! Do you think therapeutic massage services that claim to help with back or muscle problems can be considered health related? How hard do you think it would be to build authority for a starting business like that with todays algoritithm changes?
    Thanks

  • Reply Samsuzzaman Riton January 20, 2020 at 6:03 pm

    Really valuable insights for marketers and business owners! And E-A-T update would definitely make SERP more informed and helpful for the searchers.

    Thanks Neil for sharing ❣️

  • Reply Bappan Bhai January 20, 2020 at 6:04 pm

    Sir your ubarsuggest not work on mozilla firefox please check and fixt
    Thanks

  • Reply Jens Törnell January 20, 2020 at 6:30 pm

    6. Affiliate marketers. In the phone, Google puts like 10 ads before the normal serp. Before page 2, there is another 10 ads. Hard to compete with that. Does the ads help the user? I think not, because they are not what I as a user is searching for.

  • Reply Martin Zanichelli January 20, 2020 at 6:44 pm

    Most of the queries I have in the travel industry in my site are not directly someone booking a flight ticket, but someone like: best places in x city, or cheap hotels in…., and so on.

  • Reply Artem S January 20, 2020 at 7:05 pm

    Vaccines ARE bad for you, they do more bad than good

  • Reply Sri Tulasi January 20, 2020 at 7:23 pm

    Valuable 9:00 minutes. Excellent and timely video

  • Reply The British Indian January 20, 2020 at 8:00 pm

    Your audio sucks in the last two videos including this one

  • Reply Bilal Ahmed January 20, 2020 at 8:06 pm

    In other words, Google is manipulating search and is the decider of which content appears in search. That is too much power.

  • Reply Tijil Jha January 20, 2020 at 8:32 pm

    HEY, NEIL
    i want to ask that – Is doing ""affiliate marketing"' in 2020 in google is really benififcal ?. I write my blog in specific niche that is "guitar" in music industry. I have experienced of using guitar over 2yrs and now i am sharing my whole information with public. And one more thing i am a beginner in this seo industry. So i started with low competitive niche. Is i am going at right path or not.

    PLEASE Tell me. If anyone see this. This means a lot for me. Your suggestion may help me . THANKS

  • Reply Pinhead January 20, 2020 at 8:48 pm

    Yeah the whole health thing is about preventing people from learning about natural remedies that work, as apposed to deadly Big Pharma drugs and surgery.

  • Reply Captain Affiliate January 20, 2020 at 8:53 pm

    Hi. I'm waiting to hear back from you.

  • Reply Benjamin B January 20, 2020 at 9:13 pm

    Travel agencies getting less traffic and sales is probably the single greatest thing ever… EVERY traveling company is so scummy… dark patterns on all their websites, tricking people into paying for stuff they dont need/want or didnt even realize they were paying for.

  • Reply shosho com January 20, 2020 at 9:29 pm

    I swear to God that he will follow me, I will sincerely follow him, write a comment, and I will

  • Reply Bish B January 20, 2020 at 9:32 pm

    Audio

  • Reply Lara Fabans January 20, 2020 at 10:14 pm

    I was reading an article about SEO in 2020, and it mentioned how brand building is a must this year because organic social is pretty much dead. I think that dovetailed nicely with your point about how small and start-up companies will be crushed because no one is looking for them. I think one key is to build up your reputation around solutions for a specific problem. Then your brand name will be mentioned often and build up your authority.

  • Reply Naeem khan January 20, 2020 at 10:32 pm

    Google is concerned about trusted sources. For content marketing, You need to link to a trusted source…

  • Reply braulio gonzalez January 20, 2020 at 10:40 pm

    Pues como se venia comentando ser autoridad y contenido real serán los elementos mas importantes

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