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Ad Publishing

November 17, 2019


Hi before reading ML10 I thought it might
be helpful to explain a littel bit about how advertisments are arranged for on the
internet. And to help in that I have prepared a couple
of graphics. On the internet, an advertiser would send
an advertisement to a publisher that is a company whose website they want
their add to appear on. And in exchange for some money the publisher will
carry that ad on their website. Now this oversimplifies things a little bit
because publishers do not have the time to deal with every single advertiser. So just as happens when we studied supply
change,intermediaries are important. And in this case, the intermediaries are ad
networks or ad exchanges.

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