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FREE Resources to Learn Marketing in 2020 | Digital Marketing Courses and Certification

February 9, 2020

– Marketing is booming
and you can make a killing as a professional as a marketer. But if you’re trying to learn marketing by just Googling stuff, things
are going to be very confusing. You’ll get conflicting advice
from different websites and you’re just going to be like, “Oh my God, I’m going to give up.” So today I’m going to break
down the best free resources for you to learn marketing so
you can hit the ground running and jumpstart your marketing career. Hi everyone, I’m Neil Patel and
today I’m going to break down free resources to learn marketing in 2020, digital marketing courses
and certifications. (light music) Before we get started, make sure you subscribe to this channel and if you’re on YouTube
click the alert notification that way when I go live
you’ll get notified. The first place that you
can learn online marketing is Google’s Online Marketing Challenge. This is a course that’s probably one of the most comprehensive
out there for beginners. Not only does it give students
a real world experience into marketing, but it also
offers a global academic panel which is essentially modules
that cover various aspects of digital marketing that are taught by top academic panelists. Students then get to work
with nonprofit companies to build online advertising campaigns. They’re given a budget of $10,000. Students compete to show off
their best advertising skills, which isn’t expected to be
much as this is for beginners. However, it’s important
to note that this option does have a competitive angle. It isn’t just courses, it’s actually applying
what you’ve learned. The next one is Social Media
101 course by Constant Contact. This course essentially
teaches you step-by-step on how to build your social media presence across various platforms, using what you learned on
channels like Facebook, Twitter, LinkedIn, Pinterest,
Instagram, Google My Business, Snapchat and even YouTube. This course gives a lot of
practical value to students by giving them examples of lessons as well as offering how-to
guides and glossaries. The best part, the tool
is completely free. The next one for you, HubSpot Academy. HubSpot Academy offers
digital marking courses in nearly every subject,
even allows you to get a certification when you’re
finished with the course. That’ll look great on your resume. From advertising to growth marketing all the way to website design,
HubSpot offers a plethora of different design courses for
digital marketing beginners. They offer many different
forms of teaching including guides, webinars and even provide different
marketing templates, like social media editorial
calendar templates. The next one for you, Google Skillshop. It’s Google’s official
platform where you can learn how to do marketing
using Google’s products like Google Ads, Waze, Google Analytics and Google My Business. You can essentially
learn how to run paid ads on Google’s platforms like
search, display, network, their mobile ads, while you’re
learning how to do marketing for local businesses
and measure the results within Google Analytics. A good example of this is you can learn how to
run ads within Gmail. Right, Gmail has a ton of
users but very few people in marketing run ads on Gmail versus running it on Google search. It also has training ranging from introductory to advanced courses, so it can be helpful whether
you’re just starting out, or you already have some experience. You can even get a certification
from Google itself. I’ve seen quite a few companies love this and find value in it, and again,
it helps with your resume. The next one, SEMrush Academy. A lot of people use SEMrush as
a SEM content marketing tool but many of them don’t know that it goes above and beyond the basics. There’s tons of other features in there like they’ll even tell you
traffic that a website has, demographic information and
the list keeps going on and on. Their training offers both
basic and advanced concepts so it works for both beginners and pros, they can all benefit from this. It’s just not about SEMrush, they don’t just constantly
promote their tool, it includes things like
technical SEO, link building, queue research and content marketing. It’s free and they offer
certification as well. The next course for
you, Facebook Blueprint. This is Facebook’s official training that’ll walk you through
some of the different topics on marketing on Facebook and Instagram. It ranges from creating ads to managing your Instagram
business account. Much like some of the
other sources I’ve shared, this platform is great for
beginners and advanced marketers where they can learn a lot because Facebook really
goes into the nuances of how to use their platform. It also offers a
certification, which again, is great if you’re looking for
a job for any other ad agency or any marketing position
within a corporation. Copyblogger also offers a course, it’s called Internet
Marketing for Smart People. Copyblogger has been
around for a lot of years, they have a lot of high quality content on blogging and content marketing. It includes cool things like
direct response copywriting and coming up with offers that you can sell to your audience. It will basically give you a framework to start an online business from scratch, covering a lot of the marketing techniques that weren’t necessarily covered in any of the other
courses I talked about. So it’s definitely worth checking out. In conclusion, my honest opinion is, there’s a lot of courses
that are worth it, but the ones I mentioned
are some of my favorites that you don’t need a spend a dollar on. They’re effective, they’re great, they offer a lot of benefits and they’ll help you
throughout your journey in digital marketing, especially if you’re looking for a job. Now if you have any questions
on any of these courses or others, leave a comment
below and I’ll answer it. If you enjoyed this
video, like it, share it, subscribe to the channel. I’ll see you soon.


  • Reply karthickrajalearn February 8, 2020 at 5:15 am

    Interesting to Know
    Before Please Post Some Polls

  • Reply its Entrepreneur February 8, 2020 at 6:45 am

    Eagerly waiting

  • Reply SayMyName UT February 8, 2020 at 12:13 pm

    launch the trailer before premiere
    what a load of crap youtube started this premiere thing

  • Reply Top Swoop February 8, 2020 at 2:46 pm

    Lot's of love from india
    Hit like if you are also watching from India

  • Reply Lakshya Kaushik February 8, 2020 at 2:52 pm

    Your videos are the best source to Master Digital Marketing ๐Ÿ˜๐Ÿš€

  • Reply Akshay S February 8, 2020 at 2:56 pm

    This is very helpful video Thankyou sir๐Ÿ‘Œ

  • Reply lucky ashraf February 8, 2020 at 2:58 pm

    Thank you so much for sharing

  • Reply cdm M February 8, 2020 at 3:00 pm

    Your the best man! Thanks

  • Reply Ritvik Pandey February 8, 2020 at 3:00 pm

    Neil this is Info boom๐Ÿ’ฃ
    Going to be help many of us.๐Ÿ˜ƒ

  • Reply cdm M February 8, 2020 at 3:00 pm

    I have one question for you… Can you make more suggestions like that?

  • Reply Raj Kishen February 8, 2020 at 3:01 pm

    Sir I love u so much helping me

  • Reply Akash Chaudhary February 8, 2020 at 3:03 pm

    Loved it ๐Ÿ˜ƒ

  • Reply Keenan Smith February 8, 2020 at 3:03 pm

    Being certified on Facebook ads is not free, the resources to learn basics about it are but not the certification part which is what matters.

  • Reply wedoebe February 8, 2020 at 3:03 pm

    Valuable info as always Neil!!

  • Reply Jyotish February 8, 2020 at 3:04 pm

    As a beginner out of all 5 of them which would you reccomend us to start with??

  • Reply STUDIO BENCIVENGA Marcus Bencivenga February 8, 2020 at 3:09 pm

    This is so funny I was on my bike and thinking what does Neil Patel do ? Minutes later he shots point blank – good !

  • Reply XimerTracks - Sub To Me February 8, 2020 at 3:09 pm

    Neil Patel

  • Reply Mst Kaden February 8, 2020 at 3:10 pm

    Great stuff Neil

  • Reply Rajat Agnihotri February 8, 2020 at 3:12 pm

    Are you from India ๐Ÿ‡ฎ๐Ÿ‡ณ as your surname sounds like indian and in one of your interview you spoke gujrati

  • Reply Wolf Warrior February 8, 2020 at 3:12 pm

    Wow, other than FB Blueprint, I had never heard of these. Thank you, Neil.

  • Reply Ali Bhaloo February 8, 2020 at 3:13 pm

    Hats off..

  • Reply SEO Tools TV February 8, 2020 at 3:15 pm

    The era of lazy marketers is dead – said GaryVee.
    I know what he meant because I took part in the period by gaining simple traffic without a high-level of competition.
    I bought more backlinks than my competitors and added more keywords saturated texts to my sales pages. Traffic was massive because there was no competition that we have today with 1,7 billion websites online.
    Google also develops its algorithms over 3,200 times a year. That's why old black techniques don't work anymore.
    Please don't search for simple solutions on how to get traffic and sales because they don't exist. Ok, you think I'm wrong. Just imagine everyone uses the same techniques what does Google need to rank on their top-10? There are no space for a tiny percent of all websites. That's why 99,7% of all websites can't get 1,001 visitors a month.
    Start reading numerous SEO blogs, read marketing books, listen to audio podcasts. Learning is not enough. Provide what you've learned. Don't steal ideas – adapt them with your preferences.

  • Reply Mohd Jibly February 8, 2020 at 3:20 pm

    Wow…this is awesome …lots of knowledge and value ๐Ÿ˜ƒ

  • Reply Individual Tech February 8, 2020 at 3:23 pm

    Hey boss thanks for answering my all questions
    here is another one
    why there is no ads on ubbersuggest ?

  • Reply Bishnu Prasad Bhakat February 8, 2020 at 3:25 pm

    1. Google online marketing challenge
    2. Constant Contact (social media)
    3. Hubspot academy ( digital marketing)
    4. Google skillshop
    5. SEMRUSH ACADEMY ( content marketing)
    6. Facebook blueprint
    7. Copyblogger ( internet marketing for smart people)

    * I Did it for note down, had not pen ๐Ÿ–‹ paper ๐Ÿ“„ near me.

  • Reply Mohitul Islam February 8, 2020 at 3:26 pm

    Thanks for this post. please share free amazon affiliate free course.

  • Reply SK FURKANUDDIN February 8, 2020 at 3:29 pm

    Thank you Neil bro u r doing a great thing … It helps us a lot …God bless u

  • Reply Rehan Budye February 8, 2020 at 3:51 pm

    Thnx for the video Neil ๐Ÿ™‚

  • Reply prathmesh gawai February 8, 2020 at 4:00 pm

    Thanks for sharing the resources, Neil. Going to try Google Online Marketing Challenge. It's very practical!

  • Reply Sodais Afghanzai February 8, 2020 at 4:05 pm

    Neil, how would I get my first clients? For over 6 Month I've learned the digital marketing tips & tricks, and now no one want's to work with me, and the option I have is to share it on social media. What do I do? How to get my first clients?

  • Reply hlb0111 February 8, 2020 at 4:10 pm

    Thank you Neil! Do you know if these courses are updated when algorithms change etc?

  • Reply Xadmagus February 8, 2020 at 4:13 pm

    So if I take those courses I will know digital marketing as much as you, neil? What is the difference between you and the average SEO specialist of a random digital marketing agency?

  • Reply coin paradise February 8, 2020 at 4:16 pm


  • Reply Gulshan Panchal February 8, 2020 at 4:17 pm

    Dear sir thank-you for such valuable information. I have a question that is should i start with single platform or i can use these all side by side.

  • Reply Osman Shakil February 8, 2020 at 4:18 pm

    Very valuable.. Thanks Neil…

  • Reply Lucas Bergh February 8, 2020 at 4:30 pm

    Thnx mate. Much love

  • Reply Sir Chogyal February 8, 2020 at 4:34 pm

    Digital Marketing Courses! My new tips. Thanks a lot.

  • Reply Benjamin Leavitt February 8, 2020 at 4:34 pm

    What are the best paid classes with certifications that employers care about?

  • Reply Evan Welch February 8, 2020 at 4:38 pm

    I feel compelled to say thank you! This is just what I needed!

  • Reply RainmakersNG February 8, 2020 at 4:56 pm

    This is lit.

    Bookmarking this video. Thanks.

  • Reply Buzekohi February 8, 2020 at 5:02 pm

    Thanks Man. Your advices are always gold worth.

  • Reply Gareth Thomas February 8, 2020 at 5:12 pm

    Love it! Do you have other resources such as… Free writing courses… Free blog training and the like. I have taught myself so much over the last 6 months and I will keep going… Great video

  • Reply Gareth Thomas February 8, 2020 at 5:14 pm

    ๐Ÿคช๐Ÿคช๐Ÿคช me before I found your channel

  • Reply Raj kumar February 8, 2020 at 5:16 pm

    Thank neil for sharing this information

  • Reply Matthew Shafer February 8, 2020 at 5:16 pm

    This was a very powerful video Neil. Thanks for the great content ๐Ÿ’ฏ

  • Reply JONATHAN PALACIOS February 8, 2020 at 5:22 pm

    Awesome resources Neil, TNX. Building a career as a certified marketer will make the difference and get all that knowledge lets your projects succeed! ๐Ÿ’Š๐Ÿ’Š๐Ÿ’Š๐Ÿ’Š๐Ÿ’ช๐Ÿ’ช๐Ÿ’ช๐Ÿค˜๐Ÿค˜๐Ÿค˜๐Ÿ‘Œ๐Ÿ‘Œ๐Ÿ‘Œ

  • Reply FOXN ููˆูƒุณู† February 8, 2020 at 5:30 pm


  • Reply Qusaiy Haider February 8, 2020 at 5:31 pm

    How about the Tai lopez Smma program i enrolled in it and am halfWAY through …has anyone here done it and has been successful

  • Reply Sunita Shukla February 8, 2020 at 5:40 pm

    Hey Neil should we invest in seo courses or not or just learn them by ourselves through these platforms

  • Reply Enrique Matienzo February 8, 2020 at 5:50 pm

    Great, Great, Great, As Always. This Is A Big Gold Nugget. Awesome. Thanks a lot. Highly Appreciated.

  • Reply blogger bhai February 8, 2020 at 5:51 pm

    Hey neil very informative content can you share some method to learn copy writing/ content writing from very beginning to advance ๐Ÿ˜Š hope you are understanding what I wright here .

  • Reply Enrique Matienzo February 8, 2020 at 5:54 pm

    Mr. Neil Patel. May I ask you a question here, Please?. Is Really Native Ads taken over the Other Ads Platforms?. Thanks a lot, Highly Appreciated.

  • Reply Sajida Parveen February 8, 2020 at 6:05 pm

    Thanku Neil ๐Ÿ‘

  • Reply david mitchell February 8, 2020 at 6:14 pm

    Great vidcagain will use this to promote my blog

  • Reply BUSINESS MANTRAS February 8, 2020 at 6:45 pm

    You are awesome ๐Ÿ‘

  • Reply Manas Bhardwaj February 8, 2020 at 6:47 pm

    Neil ! How can you forget your YouTube channel and blogs ?

    They are the best source out their . โค๏ธ

  • Reply Shivam kumar February 8, 2020 at 6:48 pm

    Very thankful for you sir…
    I is really helpful….๐Ÿ”ฅ

  • Reply nitin madhnani February 8, 2020 at 6:51 pm

    Really worth sharing video, thank you for sharing this information Niel.

  • Reply Kaleb Dortono February 8, 2020 at 6:52 pm

    Hey Neil, How would you compare these courses to some of the paid courses out there? I feel a little cautious feeling like I'm not getting the best information from free courses. Are there any paid ones that you would recommend OVER these free courses? Or would you say that there is no need for paid courses? Your answer/advice on this would really help. Thanks!

  • Reply Hello Klieo February 8, 2020 at 6:55 pm

    Thank you!

  • Reply Passive Income Tom February 8, 2020 at 7:18 pm

    Great tips once again Neil! ๐Ÿ‘

  • Reply Robert Mather February 8, 2020 at 7:27 pm

    Great Video. Any resources specifically for youtube that you recommend?

  • Reply Abhishek singh February 8, 2020 at 7:33 pm

    Hey! Neil i just wanted to tell you, you are the best ๐Ÿงก

  • Reply Kerry M February 8, 2020 at 7:35 pm

    Neil this is a comprehensive list to choose from. I don't know where to start. Thank you.

    What advice would you give to someone who wants to become a freelance writer ( blogging, ghostwriting and eventually ebooks, & copywriting) in Digital Marketing?

  • Reply Jonathan Banda February 8, 2020 at 7:58 pm


  • Reply Mohammed Ismail Hossain Sheraji February 8, 2020 at 8:10 pm

    other than Conventional platforms, what can be the best platforms for beginners to get a job in digital marketing industry?

  • Reply Avinash Yadav February 8, 2020 at 8:11 pm

    Thank you ๐Ÿ˜Š

  • Reply Yolanda Esther Lopez February 8, 2020 at 8:21 pm

    As always loving your tips, really opening up the way for me to learn, you mention Goole online marketing challenge, how can i learn to set up a successful youtube ad campaign? any suggestions? thank you

  • Reply TravelerNews Group February 8, 2020 at 8:21 pm

    Great video. ๐Ÿ‘๐Ÿ””

  • Reply Lunga biva Ndlovu February 8, 2020 at 9:11 pm

    You a star my brother
    Much appreciated from south Africa

  • Reply Bookshot February 8, 2020 at 9:46 pm

    This is much valuable information. Thanks Neil ๐Ÿ™‚

  • Reply Syed Akmal Syed Othman February 8, 2020 at 11:03 pm

    Great video. P/S: you definitely gonna get lots of click/engagement with this

  • Reply CherieMerrett Summer February 8, 2020 at 11:12 pm

    Brilliant Neil. Thank you so much for being the Real Deal in a thousand den of thieves.

  • Reply Scott Feeney February 8, 2020 at 11:34 pm

    Thanks for the great info Neil Patel

  • Reply Yassine Jabir February 9, 2020 at 12:18 am

    Thank you Neil

  • Reply Dhana Lakshmi Marukonda February 9, 2020 at 12:38 am

    Thank you so much neil u shared very updated knowledge to everyone ๐Ÿ˜

  • Reply Basanta Khanal February 9, 2020 at 12:45 am

    Shall we give the examination for certification course

  • Reply Scientific Hindi February 9, 2020 at 1:25 am

    Hey Neil, how can I add customisation button like you, like the button by which your visitors can increase/decrease the size of text according to their choice?

  • Reply nylo February 9, 2020 at 2:28 am

    Wow, I am Nylo Armany and thanks Neil, thanks a lot. I am struggling to learn digital marketing from scratch, I wanted to buy courses and I knew that those guys or gurus, they sell their experiences and fake gurus sell even the fondation which is free on the internet but requires good research. Now I donโ€™t have to seek for it cause you just did a good a job as usual by sharing the beat information of the year I would say as a beginner ๐Ÿ™‚, . this is the golden for newbie. Since I donโ€™t have money but I have time now All have to do now is to learn, learn and practice through the affiliate marketing or work for someone for free for a certain time in order to deep dive into the game. Thanks Neil. You definitely the best ๐Ÿ‘

  • Reply Izou Nokuda February 9, 2020 at 2:37 am

    i am one but knowledge in this space is always changing so this info is timely. what i know last year may have changed. and that's exciting and scary

  • Reply Anand P February 9, 2020 at 2:57 am

    Neil sir you are great always. Sir can you please make a video bon copy blogger where I can imbibe each and every detail of bloogging , as I am a beginner who is planning to start a blog or website of his own. Kindly guide me. Thank you

  • Reply YoungBizWhiz February 9, 2020 at 3:33 am

    Thanks, Neil – great stuff! ๐Ÿ‘๐Ÿ˜€

  • Reply Gaurav B R February 9, 2020 at 4:36 am

    Hi Neil,
    Please don't make Ubersuggest a paid tool in future. I heard that many new bloggers and marketers are using it and it is helping a lot for them. It's doing great for them who cannot afford paid tools. A big salute. Thanks for this tool and keep going.

  • Reply Chudasama Arun February 9, 2020 at 4:55 am


  • Reply blockbuster status February 9, 2020 at 5:05 am

    Hey bro,
    I am sumit Patel form India plz show my name next video

  • Reply Medha Singh February 9, 2020 at 6:11 am

    OMG! I needed this information so badly. This was amazing, thanks a lot!!!!

  • Reply Raj kumar February 9, 2020 at 6:14 am

    Great Info BigBro

  • Reply Odogwu Hanswealth February 9, 2020 at 6:59 am

    Thanks much Neil! You just saved me $1500… More blessings to you brother.

  • Reply robert ouko February 9, 2020 at 7:37 am

    Thanks Neil this is serious stuff

  • Reply sarvansh singhal February 9, 2020 at 7:49 am

    Special thanks to you sir
    I was searching for this

    You are God to me…
    Thank you

  • Reply Ashish Soni February 9, 2020 at 8:06 am

    i want to know about facebook ads advance learning is there any resource you recommend

  • Reply manju mani February 9, 2020 at 9:05 am

    I am amazed at how you even made this video available for us at zero cost!! This is great stuff, you are an Angel ๐Ÿ˜€ Thanks a ton, Neil.

  • Reply Faisal Zulfiqar February 9, 2020 at 9:36 am

    Thank you for sharing this very useful information.

    It would be Great if you can share some TIPs on creating Documents like: Company Profile, BRD & Quotations which we normally share with our clients.

  • Reply Zama Nokhwe February 9, 2020 at 10:13 am

    These would be helpful…ima try one out..than you Niel..

  • Reply stephen lebel February 9, 2020 at 10:26 am

    Neil, I want to start my own marketing business helping other businesses grow their online presence and get more sales.

    Will these tools still be good for a beginner?

  • Reply Zahidul Islam February 9, 2020 at 10:40 am

    Would you yourself approve any of these certifications acceptable when hiring people at your own Marketing agency?
    Asking just out of curiosity.

  • Reply Vladis Berezhnoy February 9, 2020 at 11:11 am

    It was veryy useful. Sometimes it is really hard to learn marketing in distracted info world

  • Reply Ujjwal Chaudhary February 9, 2020 at 11:58 am

    thank u sir

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