Articles, Blog

HOW I STARTED MY BUSINESS WITH LESS THAN $100

February 9, 2020


Can you really build a multimillion dollar
business with $100? Yes, you can and I am proof of it. So I wanted to go back to the
beginning of starting my business, which was just a couple years ago when I was starting
from scratch. I had no money in the bank. I was actually a little bit in debt at that
time. I was living in a tiny little shoe box apartment and all I had was a vision for what
I wanted to create, but I didn’t know how I was going to do it, or what the tactics
were going to be, or how I was even going to make money.
So I had to get scrappy and lean and that’s how I started. So I thought it’d be really
valuable to you to understand that I started this business I have today with less than
a hundred dollars. I’m actually going to break down the tools, the things that I used, the
price points of all of that in this video. So if you’re excited about this, give this
a like, hit the subscribe button and be sure to click the bell to be notified every single
time I post a new video, which is on Tuesdays and Fridays and sometimes even more than that.
Be sure to share this out if this is something that resonates with you or you know somebody
who could use the help of watching this video. So I also made this video recently about how
I started my business very lean and this is basically a followup to tell you exactly what
I did step by step and the only things you need to start. Now this applies to a coaching
and consulting business and an online education business because that’s what my business is.
We have a digital course and then we also do consulting with our authority accelerator
program, but that’s it. So we have scaled this business to multiple seven figures a
year and again it started with $100. So how did I use that first $100? Well, I’m
going to show you and tell you exactly how I did it and I have my notes on my phone that’s
why I keep looking at them. But there’s a lot to go through so if you have a note pad
or you’re on your computer, take notes during this video because I know that it will be
so valuable to you in getting started in a really lean way so that you can stay in the
black and you don’t have to go into the red in starting your business.
So if everyone is telling you that you need all of the things to start your business,
and you need all of these tech apps, and you need all these subscriptions and you need
to be paying for X, Y, and Z, it’s just simply not true. Those things will come into play
later as you scale the business, but when you’re first getting started and you just
need to make a couple thousand dollars a month, even more than that, you don’t need much.
Especially in the online space. So I’m going to break this down because there’s
really six pillars of success in business. I talk about this a lot. I’ve talked about
this in a few videos, but I wanted to break it down by those six pillars because in my
experience it’s really all you need to know as far as the categories of being successful
in business. So the six pillars are sales, marketing, finance, operations and fulfillment.
I’m going to make that make a lot more sense as we go. So the biggest thing in the beginning
when you start your business is it’s not so much an investment of your money, it’s an
investment of your time. Now why a coaching, consulting and online education company is
very easy to start with not a lot of money is because generally you’re monetizing your
brain and your intellectual property and you’re not having to get a stock of physical products.
You don’t have a lot of costs up front. That’s why it’s easier to get this started with not
a lot of money up front. So the biggest thing is understanding that
your time, it’s going to take a lot of your time in the beginning as you get the business
up and running. That’s the biggest cost to you. So first and foremost, before we dive
into those six pillars, the biggest thing to know is that I started my business, like
I said with my brain and I started it based off of my own experience and my own story.
So if you’re interested in having an online education program, having a course, being
a coach or being a consultant, it really comes down to knowing that that is based off of
your experience. If you’re trying to figure out what to create your course or your program
around, oftentimes it lies in the thing that you solve for yourself or the problem that
you ran into for yourself or your own story and journey.
For me, I started my business, which now we’ve had thousands of clients all over the world,
I started it because I was struggling as a solopreneur with a tiny little consultancy,
tiny little marketing agency and getting past a ceiling basically with my clients. When
I started using YouTube to share my thoughts, and solve problems, and answer questions for
my clients, things blew up and there was a huge demand to work with me. That’s when I
was able to package my expertise into an online course and that allowed me to scale myself
and to scale the business because people could take my course and learn from me without me
actually having to trade time for dollars. So the first thing is I started with no physical
product. I didn’t have a cost up front on that front. It just came from my brain, my
story, my expertise and that’s the same for you.
So what’s a problem you solved for yourself? What’s the problem you’ve solved for other
people? What is your story, your journey? What’s your experience? Because oftentimes
in those things is where your course idea or your business idea or your coaching idea
lies. The biggest thing is we’re going to start with sales because I say this often,
if you don’t have sales, you don’t have a business. So the first focus in your business,
no matter where you’re starting, you have nothing right now, you don’t even have a business,
you have to focus on sales first because in order to grow the business you have to be
making money so you can put it back into the business.
So the first thing is client acquisition. So how are you going to find your first couple
of clients? Now again, a lot of people will tell you have to have a funnel set up, and
you have to do X, Y, and Z, and you have to sign up for all these different things. No
you don’t. Your first couple of clients are going to come from people you probably already
know and from… Oh, hello, phone. People you already know or they’re going to come
from social networks, they’re going to come from your email list if you have one. Even
if you don’t have an email list though, you have people in your circle.
Your friends and family, you just need to tell everyone what you’re doing and that’s
where you’re going to find your first couple of clients and it also comes through the beauty
of the internet and the day and age that we live in. What a time to be alive truly. I
always say that because I wouldn’t have my business if it weren’t for social media. I
got my first clients using things like Twitter. That was my first platform I really ever touched.
Facebook, YouTube, and Instagram and how I did it was by creating educational content.
We like to call it expert content in our business and the expert content is content that actually
educates your ideal client. You’re not trying to reach everyone, you’re trying to reach
your ideal client on the thing that you can solve and it gives them a call to action to
work with you. That’s how you’re going to get your first couple of clients in the door.
So it’s not having to set up tech or funnels or anything and that’s how I did it.
So I didn’t pay anything to get my first sales to get to $5,000 a month. I paid nothing in
my business. I just used social media, free platforms, free groups to get my first clients
and I told my friends and family and they told their friends and that’s how you get
people in the door. So that’s really important to understand when it comes to sales.
The next thing is your… Also on that note is I had an email list at the time. My email
list was I think less than a hundred when I got my very first client. So you don’t have
to wait for your list to be like 100,000 people. If you have a hundred people or even 50 people,
that’s 50 people who are interested in what you do and your first, second, third client
are most likely going to be in that list. Now, marketing. Free social platforms, big
thing like I talked about and your email list. So the tool that I used when I was setting
up my email list when I first got it started, I actually just used an Excel spreadsheet
to be totally honest with you. When I first built my email list, I didn’t have any tech
set up and then when I wanted to get a little more sophisticated, I used MailChimp.
The reason I love MailChimp, and I always recommend that to start with as your email
marketing housing place is because it’s free up until 2000 subscribers. So it is an amazing
platform to get your business going and like I said, I had less than a hundred people on
my list when I got my very first paying client. So MailChimp is a great option and then they
also have different options for setting up a landing page, et cetera and it’s $14.99
a month. It is $14.99 a month if you want to upgrade your MailChimp account to have
those things set up. So basic funnels, landing pages, et cetera. But again, in the beginning
you don’t even need that so it can stay free. So that’s really, really important to understand.
The next thing was the process I used to get people onto my email list was I used YouTube
to get people onto my email list and then I use Canva to create my opt-ins, my guides,
my freebies, my PDFs. So basically that’s taking somebody from a YouTube video to downloading
some sort of relevant training for them that’s free. That gets them to sign up for your email
list and that’s all I used. Canva is basically your free graphic design tool. It makes you
look like you’re a pro graphic designer. I didn’t have a graphic designer for the first
two years of my business and I just did everything myself and I built basically every visual
asset that I had inside of Canva. So Canva is awesome. They have amazing templates in
their free version, you don’t even need to pay for it. If you want to get a little fancy
with it they do have a paid option, but again, you can start that for free.
So that’s the next thing and then PDFescape is an amazing tool to create your opt-in for
your email list and have links in it. So you can create your opt-in in Canva and then you
add in clickable links to the PDF. You can do it in Canva, but that’s with the paid version,
but for free you can use something called PDFescape. PDFescape allows you to upload
your PDF and add clickable links into it. So those were the things that I used to create
my opt-in to get people onto my email list and start growing my email list really, really
fast. So I would also email that list to get new
clients. I would email them regularly, I would send them my YouTube videos on weekly basis
and I just continued to nurture the list and that’s how the first clients came through.
That’s how my business built momentum because I was positioning myself constantly as the
go to expert. So you have to get scrappy when you’re first getting started to get your first
couple clients. Here’s the cool thing that happens. When you
get your first couple clients who do an amazing job for them and you get them really great
results, they then will be your best ambassadors because word of mouth marketing is real and
they will say, “Oh my gosh, Sunny Lenarduzzi is the best when it comes to YouTube. I just
started working with her, look what she’s done for me.” They’ll go and tell everybody
else. So that’s really how my business started to grow in the beginning. It wasn’t because
of complicated tech or anything else, it was because I was good at what I did and what
I was offering was really, really valuable to people. That’s what you have to remember.
At the end of the day, that’s such a big factor in growing your business because word of mouth
marketing is always the baseline of how you’re going to grow your business.
So the next thing is landing pages. So I didn’t even have a website for the first year of
my business. All I had was a very, very basic landing page, which a landing page is just
basically like a one page website and you have an image of yourself and you have a little
box where people can put in their email address and they can sign up for your email list.
That’s all I had. So like I said, you can build that if you upgrade MailChimp for $14.99.
You can build that inside of MailChimp or you can use something like WordPress which
is what I used back then and there’s tons of free templates that you can use for that.
So there’s the costs associated with that, which again is not a lot and that just basically
collected emails. So I didn’t even have anything fancy setup or a website set up. It was just
a landing page to collect emails because your email list is the most valuable part of an
online business. Now my domain, my sunnylenarduzzi.com, at
the time it was about $3 to buy that domain and I just have it on auto renew every year
and make sure that I just keep a hold of it. Then our hosting, if you go with Bluehost,
which is what I was using in the beginning for the first year, it’s free. They have a
promo that they do where it’s free and then it’s $25 a year after that. They have different
pricing tiers but that’s really the basic way to get started. So none of these are affiliates
to me by the way. They’re just things that I used when I was starting my business and
really didn’t cost me more than a hundred dollars to set up.
So the next thing was camera equipment for marketing. So if I was doing my videos or
creating any kind of content, I started with a stack of books as my tripod. I would put
my computer on top of the stack of books and I would use the webcam in the actual computer.
Then I upgraded to the Logitech C920 webcam, which I still use to this day and I just got
it on Amazon and that was my little setup to create content. I used iMovie, which was
free on my computer to edit my videos for the first year and up until 50,000 subscribers
of starting my YouTube channel. So again, low, low, low costs because all I cared about
was actually being in the black, meaning that I wasn’t in debt in my business. I was actually
making money so that I could reinvest it back into the business to grow it to where it is
today. Now for Instagram photos, we’ve got a funny
little throwback to how I used to do my photos on Instagram. I used to just set up my camera,
keep it rolling, do different poses up against a white wall in my tiny little apartment and
I would choose screenshots and those would be my Instagram photos. So again, I did it
all myself and I kept it very low cost and you absolutely can do the same thing. The
funny thing is today I do basically the same thing. I don’t really do brand photo shoots.
I do them once in a blue moon if I need them for assets, but for the most part, if you
go to my Instagram, all the pictures are pictures I’ve taken myself or I’ve asked a friend or
my fiance to take of me. Then no paid ads. I didn’t even touch paid
ads for the first two years of my business, and a lot of people will be like, “You got
to use Facebook ads, YouTube ads, et cetera.” If you don’t have an offer that people actually
want, if you don’t have any client success stories or any client results, if you’re throwing
money at an offer that has no proven results, you’re throwing money in the trash. I call
it a dumpster fire because you’re literally just burning money. You only want to start
using paid ads when you have an offer that’s actually proven. We already had at least a
thousand people in my program before I started using paid ads at all. So start with your
organic audience, your organic traffic from places like YouTube or Instagram. That’s how
you start selling your program and also to your email list and you have to have an email
list. That’s a really big part of this and I hope I’ve made that super clear here.
So the best thing you can do when you’re starting your business, especially when it comes to
the marketing piece of this, is use social proof. So use client results, screenshot client
results, share them on your social platforms. I do this still to this day because it’s an
amazing way to say I’m good at what I do. I actually transform people and I transform
their businesses. You should work with me over the person over there who might have
a pretty brand but actually doesn’t know how to do the work and doesn’t know how to get
you results. So social proof will scale you so fast in the beginning, because if you can
prove you’re the authority and you’re the best, people want to work with you.
All right. The next thing was for marketing. I would go to free networking events in Vancouver.
I would just Google and search and ask friends if there was networking events in the marketing
space and online business space and I would go to those. I would meet people and that’s
how I started to build my network and I would cross promote content. So I would cross promote
content from people who had a similar size audience to me and I’d work with them to share
their content and they would share my content. That was my free little marketing tactic as
well. All right. The next thing is finance. So for
invoices I would use Google Docs, but I actually started using Microsoft Word. Docs in the
beginning for my invoices, so again, that was a free a service at that time and basically,
as far as taking payments, I used PayPal and of course there’s fees associated with that,
but it was the easiest way to get started. Now we use Stripe in my business, but at that
time I just used PayPal. I would advise obviously for this talk to an accountant but if there’s
one thing I could recommend, read this book as you’re starting to build your business.
Even if you haven’t started one yet, because it’s a game changer when it comes to actually
making money and building wealth inside of your business for years to come. It breaks
down exactly how you should organize your finances in your business. So it’s a really,
really valuable resource. The next thing is operations. So it was me,
myself, and I, so there wasn’t really operations at the time. So to be totally honest, we didn’t
have any operations set up. But what I did do, and I recommend to anyone starting a business
and wish I had done it sooner, is I actually wrote down every process in my business that
I did myself. So whether it was uploading a YouTube video, sending out a tweet, creating
an invoice in Microsoft Word, all of that was documented in a step by step process just
on my desktop and then I would upload it and put it on my hard drive just so I had it stored.
That made it so much easier when I hired people to say, “Okay, here you go. This is the exact
step by step to follow.” So you’re not having to rehire people all the time or retrain people
all the time. The final thing is fulfillment. So this means
that when you get a client, how do you actually deliver to that client? How do you actually
get them the information that they need? So in the beginning, all I did was I would use
Skype to chat with my clients if they weren’t based in Vancouver. If they were based in
Vancouver, I would meet them here in my apartment. It wasn’t this apartment, it was a tiny little
apartment or I would go to a coffee shop to meet with them and consult with them. So again,
free, unless I was paying for coffee, which I usually did.
But all free things that you can use and have at your fingertips right now and I would keep
notes for each client in Microsoft Word documents. So it wasn’t anything fancy. I wasn’t having
to use all these crazy portals and platforms because I was just doing that one-to-one work
in the beginning until I scaled into an online course. At that point I used something called
Thinkific, but that was not in the beginning of my business. I did a lot of one-to-one
work and group work before I ever created an online course because I wanted to prove
my offer actually worked before I packaged it. So again, not a lot of money over there
either. Now the other thing would be Calendly. Calendly
is an amazing tool for scheduling, booking calls and making sure you’re not actually
having to go back and forth with people to get them booked into your calendar. So scheduling
things like sales calls, I use Calendly and I use just the free option for it. Then before
I would get on sales calls with people, I oftentimes would want to get more information
about them, where their business was at, et cetera. So instead of using anything crazy
fancy, I used just Google forms, which if you have a Google account, which is what my
email is set up through and how I communicate with my clients or communicated with my clients.
Now we’re using Slack for most things, but Google, if you have a Google account or a
Gmail account, then you’ll have Google forms free with it.
For my domain and everything, when I wanted to have a professional email address, which
I do recommend having, I just purchased my domain through GoDaddy and then I basically
used that to mask my Gmail account. So it became something more professional than just
[email protected] which is not a real email address. So those are all the things
that I used and here’s the thing, I know this is a lot of information. I also am aware that
I talk fast, but honestly I wished that I had seen this video when I was starting my
business. So what I did is I created a cheat sheet with all of this information and all
of the links that you need for starting your business in a very lean way. So you can click
below this video in the description, there’s a link to go download that and it will have
everything that I just mentioned in this video in that document as well.
So here’s what I will say to you. If I could go back in time and give myself any advice
as a brand new entrepreneur, it would be keep it lean. Don’t spend money on things that
don’t make you money in the beginning, I.e. the aesthetics of your business and how pretty
things look, because the truth is no one cares and the other truth is that if you’re not
good at what you do, your business will not grow regardless of how pretty it is. So I
wish somebody had given me that advice and I wish I knew I could start the business as
lean as I did when I was first starting because I struggled, and I was trying to figure out
how to do things, and where to start and all that. I’m sure some of you are in that position,
but you can start lean with a business like this.
In most businesses too, this applies to everything. So remember that it’s going to be a cost of
your time upfront, but that time will pay off and eventually you’ll be able to scale
your business to a place where you’re not having to work 24 hours a day and that’s a
really beautiful place to be because we’re all in this to create a life on our own terms
and you absolutely will get there. But just know that the beginning can be a little tough,
but I hope this was helpful for you. So grab that cheat sheet and remember that I have
tons of videos on building a business and being your own boss. So go and check out these
videos next. If you liked this video, hit the like button below, share it with your
friends and be sure to subscribe and hit the bell to be notified every single time I post
a new video. Thank you for watching. Let me know if this is helpful and I’ll see you in
the next one. Bye.

100 Comments

  • Reply Sunny Lenarduzzi February 7, 2020 at 12:36 pm

    Thanks so much for watching! 🌟Get your Free Checklist β€œHOW TO START YOUR BUSINESS WITH LESS THAN $100” HERE: https://sunnylenarduzzi.com/startabusiness 🌟

  • Reply Speedy Gonz F22 February 7, 2020 at 3:02 pm

    That vision to create πŸ™Œ

  • Reply Road to Millions February 7, 2020 at 3:02 pm

    If you are reading this, you will succeed just because you're awesome and I will help you do it πŸ™ŒπŸΌ

  • Reply Liakman Tips February 7, 2020 at 3:02 pm

    " Investment of your time " you are absolutely right Sunny!!! In the beginning you may do not have money to invest but if you have time, the willpower, the heart and the courage to work hard, then you have all that you need!!!

  • Reply The Happy Prankster February 7, 2020 at 3:03 pm

    That's gonna sound weird, but you have VERY beautiful hands XD Love ya

  • Reply Arrow Consultants February 7, 2020 at 3:03 pm

    This is a great video and a wonderful idea for my community! I started my business for less than $100 as well as a Paralegal Career & Business Coach and I can't wait to do this sort of video for my Freelance Paralegal and early-stage entrepreneur clients. I've been a subscriber for about a year and started my YT (Arrow Consultants) channel after watching you. Thank you so much for inspiring me to be my own boss!

  • Reply I have read that book February 7, 2020 at 3:04 pm

    Hey girl! You are so inspiring.
    #ihavereadthatbook

  • Reply Wendy's World February 7, 2020 at 3:06 pm

    I love this Sunny! I am scrappy and find this video very valuable. Thanks Girl, again you knocked it out of the park!

  • Reply CHINNY TV February 7, 2020 at 3:07 pm

    It really amazing πŸ˜‰ great video πŸ“Ό

  • Reply Marguerite Faure February 7, 2020 at 3:07 pm

    THIS IS EPIC CONTENT SUNNY!!!! So often people think you need so much money to get something started. Thank you for walking us through what is actually possible. Yay to business creation, and affordable business creation in 2020 πŸ™‚

  • Reply Coach Simona February 7, 2020 at 3:14 pm

    Such a great video idea, Sunny ❀️ Here’s my story: I started my coaching business 2 years ago with the following few things: I bought a domain, hosting, got myself a free account on Mailchimp and started creating content on my blog + posting it on social media for free. My first clients came from friends who told their friends about me, then people started finding me online, so I believe word-of-mouth + building your online brand by providing value work well in the beginning.

    Although I had little to no expenses in the first few months, I recommend having money on the side. I quit my 9-5 ONLY because I had substantial savings. If you don’t, it may be best to start your business as a side hustle or save up before you take the leap.

  • Reply Raw&Uncut Windows February 7, 2020 at 3:14 pm

    wow that's inspiring me to start a business without a single penny.Out of scrap actually . I am in a very disastrous state now, Sunny your talk made me happy and encouraged.Thank you dear.

  • Reply Alex Manga February 7, 2020 at 3:16 pm

    So cool, i did that before,i build a buissines with 0 cost,people think you need a lots of money well sorry you dont need much money at all,good job on your part☝️✨

  • Reply Jay'L Harris February 7, 2020 at 3:21 pm

    This is encouraging. I started my business with $100 as well

  • Reply Frank Fulminante February 7, 2020 at 3:26 pm

    I have a question, if I want to start doing coaching with just Instagram calls do I need a permit or any way of verifying I’m a coach or am I allowed to just start? Because I’m not really sure about the legal certifications behind this

  • Reply Amy Bunnage February 7, 2020 at 3:28 pm

    Thank you SO MUCH for this video – you're videos are always packed with so much amazing information. I feel like I'm going to have to bookmark this video to revisit

  • Reply Simple Style February 7, 2020 at 3:29 pm

    πŸ”₯All small Youtubers it 2020 let's grow together. To rich our targets we set for this year. Main is to reach 500 subscribers. What's yours comment below?πŸ‘‡

  • Reply Trivia Night February 7, 2020 at 3:29 pm

    Another great video Sunny!

  • Reply Purpose Filled You February 7, 2020 at 3:33 pm

    My husband was laid off right after we found out we were expecting our second baby almost a year ago. My YouTube channel and business idea are what we are holding out for to break through and be successful.
    Thank you for helping make my dream into a reality.
    I know I can grow my idea into a successful business and live a life of my dreams 😊

  • Reply Charlene Schum February 7, 2020 at 3:34 pm

    I just love your spirit and enthusiasm!! 🀩 were you always so confident and vocal? I've always admired those qualities and would like to sharpen those skills in myself.
    I appreciate you and you will be the one I thank when my business/ideas are successful and in full fruition. Thank you again for all the ways you help and guide people with their businesses. Much happiness and Abundance to you!! 😊

  • Reply Ashley Johnson Cross February 7, 2020 at 3:34 pm

    Monetizing you’re brain….that’s good Sunny.

  • Reply Suzy Valentin Realtor February 7, 2020 at 3:35 pm

    This was so in depth and helpful!

  • Reply 365daysofbipolar 365daysofbipolar February 7, 2020 at 3:36 pm

    When I started following you in September 2019 I wrote these things on my whiteboard. "How to succeed – 1. Produce and produce more. Improve your content. 2. Learn everything you can. 3.reach out – enlarge your sphere of influence.

  • Reply Amanda van der Gulik - Financial Literacy February 7, 2020 at 3:36 pm

    OMG Sunny! You didn't! 😳 You just literally gave away a complete Business- in-a-Box! (or in your case … video) WOW!!! This is probably THE most important video every entrepreneur needs to watch before starting any new business! You always give so much honest, true, actionable value. You are THE best business mentor here on YouTube… period!
    Thanks for the amazing download too! Big BIG Hugs … off now to share this video with my parent entrepreneurs who also want to start their new businesses for under $100! πŸ€—πŸ’–πŸ₯°

  • Reply surfer 182 February 7, 2020 at 3:39 pm

    Wow, starting a business from $100 … a great inspiration to everyone !!! πŸ‘πŸ‘πŸ‘

  • Reply Karen and Jeffrey Pearl February 7, 2020 at 3:40 pm

    Sunny, GREAT VIDEO! Yes You Can!!!! check out www.otgconsulting.net We can help you start a business building SIGNIFICANT residual income helping other! AND it costs you nothing!

  • Reply The Lori Show! February 7, 2020 at 3:40 pm

    Most informative and clear video that I have ever seen. Thank you.

  • Reply Purpose Filled You February 7, 2020 at 3:41 pm

    How do you share your free opt in in exchange for an email? Is it though mailchimp (if so. Free ornpaid?) or some other way? I'm not sure why I'm getting hung up on this detail but I can't figure out how to get my email list started.

  • Reply Squirrels of a Feather February 7, 2020 at 3:49 pm

    Such great advice! I also started on a budget and then reinvested back in my blog when I started making $$$ – that’s smart scaling! πŸ€‘

  • Reply Raquel Figueroa February 7, 2020 at 3:51 pm

    Thank you so very much for this video πŸ˜†πŸ™ŒπŸ½

  • Reply Squirrels of a Feather February 7, 2020 at 4:05 pm

    I did the video-to-pic thing for my last few videos. 🀣😀

  • Reply Sultan’s Financial Journey February 7, 2020 at 4:06 pm

    In the online realm you don’t need much money, just a laptop, or just a phone even!

  • Reply Keith Summers February 7, 2020 at 4:07 pm

    Thanks for an informative video. I started a private counseling business 5 years ago and got super discouraged because the coaches I were working with were preaching all these things I needed that were in contrast to what I believed. I'm getting started with rebuilding it and I want to tart be building community and providing free resources, IE videos, around life transitions. I've been through a lot myself and believe I can help people make movement in their lives and re-identify who they are now. I have a day job, middle school counselor, so I thought it would be cool to build community first and then start taking in clients and eventually transition over into my private practice. I'll be incorporating counseling and coaching. Wow! That was helpful just typing this up. Hahaha

  • Reply Rahaman Bin Ujit February 7, 2020 at 4:07 pm

    hey i am from india and your all contents is really great

  • Reply Sheetal Jairth February 7, 2020 at 4:15 pm

    Thank you, dear Sunny! That's again an invaluable content! Just WOW and THANK YOU!!! πŸ™ŒπŸ½πŸ‘πŸ½πŸ‘πŸ½πŸ˜Š

  • Reply Linus Lim February 7, 2020 at 4:16 pm

    I still stack books and put my laptop on them to film my videos πŸ˜‚

  • Reply Rick Lord February 7, 2020 at 4:18 pm

    How to apply all of this to what I do… Filmmaker… Is a bit of a head scratch… But as I see it, use what is relevant right now, only! The rest… I hope will find its way for my business soon enough… Still great stuff, even if I do have to watch this one 15 to 30 times to take it all in! Ha ha!

  • Reply KONAN KONAN February 7, 2020 at 4:22 pm

    I don't like your eyes…They're too blue to be true 🀨.Also creating a youtube channel is much easier for you .You are social and know how to talk in front of the camera…And english is your language (not mine)…with your face you can start a street hotdog business and succeed …Any advise?

  • Reply Tara Wagner Coaching February 7, 2020 at 4:33 pm

    So many good nuggets here! And so simple (in fact so simple most people probably won’t take it as seriously as they should). And YESSSSSS to Profit First! I just did a vid on 7 money mindset books and that was #1 on my list. Life changing!

  • Reply Maths with Muneer February 7, 2020 at 4:34 pm

    Who else have been a true fan of Sunny Lenarduzzi before 2020 ?

  • Reply Sound Survival Tactics February 7, 2020 at 4:34 pm

    β€œIt’s monetizing you’re brain, you’re intellectual property.” Another aha moment brought to you by Sunny! πŸ˜„

  • Reply Arie Ortiz - Affiliate Jump Start February 7, 2020 at 4:41 pm

    Sayy whaaaaaat now!?!? πŸ˜‚

    Great stuff Sunny πŸ‘πŸ˜…

  • Reply Ran Milstein February 7, 2020 at 4:51 pm

    Hey Sunny, a question about the thumbnail, how do you edit a 100 bill on photoshop? When I tried something similar the photoshop built in defense blocked it.

  • Reply Eduardo Herrera February 7, 2020 at 4:51 pm

    Thank you so much Sunny!

  • Reply TMAC February 7, 2020 at 4:57 pm

    Always great advice. ☝️

  • Reply TheTiffTube February 7, 2020 at 4:58 pm

    WOW!! This video was amazing!! You give away so much valuable information!! THANKS SO MUCH for this!! We love you Sunny πŸ’› I cant wait till you hit a million🀩πŸ”₯

  • Reply JDBCONNECTIONS DIGITAL MARKETING February 7, 2020 at 5:02 pm

    Wow… this info is wonderful. I make myself so mad sometimes because i know most of this but it's all about taking action. Well you got me motivated so i need to write down my plans so i can get going. Thank you

  • Reply The Passionate Pair February 7, 2020 at 5:03 pm

    This is literally the most important video I've ever watched!!! Sunny, my husband and I are so grateful for all the info you share. We're following all of your tips and tricks and can't wait to work with you personally!!

  • Reply cozette ariel February 7, 2020 at 5:06 pm

    haha i thought the title said "less than $1.00" πŸ˜‚

  • Reply Your Own Empire February 7, 2020 at 5:12 pm

    I spent less than $100 on getting two different microphones.
    The rest I stole, πŸ˜…πŸ˜…

    I hijacked my husbands (new) tablet (that he got for his work)

    I took his Cabelas rifle tripod, and put a tablet mount on it, πŸ˜‚πŸ˜‚πŸ˜‚

    Among other things that he bought for him that I hijacked for me, 🀣🀣🀣

  • Reply diara jaye February 7, 2020 at 5:16 pm

    If you like movies and entertainment, SUBSCRIBE to my CHANNEL! I'm pretty new to the Youtube world and Sunny's videos have been helpful!

  • Reply Corey Kales February 7, 2020 at 5:16 pm

    All true! I've built a 6 figure online business with just instagram, a laptop, phone, and consistency. I really simplified my business and I think that's why it took off the way it did!

  • Reply Jenny’s Wreath Boutique February 7, 2020 at 5:29 pm

    Wow!! This is all incredibly helpful! Sunny, you are amazing πŸ™ŒπŸΌ

  • Reply Slumber and Bloom February 7, 2020 at 5:29 pm

    I need more friends and family πŸ˜‚ I feel like I'm the only one telling everyone what I do 🀦

  • Reply Matthew Biggar February 7, 2020 at 5:31 pm

    So much helpful information in this video Sunny! I bought a bunch of expensive video gear and started filming for coaches. The problem was I knew I was a teacher/coach and filming as a service wasn't congruent. This video really helped because it shined a light on the process of building the online education/coaching business from the nuts and bolts. Do you think you have to start out doing one on one coaching or is it possible to go straight into group coaching so you can better leverage your time?

  • Reply Patrice D'Evans February 7, 2020 at 5:31 pm

    Hey, Sunny! This was very very very helpful. Good stuff. β€οΈβ€οΈβ€οΈπŸ™πŸ½

  • Reply GEORGIO ASMR February 7, 2020 at 5:33 pm

    Wow these comments came in fast lol πŸ˜„ But that's so awesome & inspiring how you started your business with limited funds. Honestly i think that's how a lot of millionaires first start out. It's all about what you do with your money in terms of investments & surrounding yourself with the right people that matters. I started my t shirt business & YouTube brand with limited funds & i have seen that progress can be made. This video you made gives me hope that i can be a boss like you Sunny πŸ˜ŠπŸ™Œ Wishing you a great day & weekend πŸ’«

  • Reply Trending Topic - Self Development Tips February 7, 2020 at 5:34 pm

    This video is full of valuable information πŸ‘ŒπŸ‘Œ

  • Reply Mr. John Nick Strange Media and Printing Company February 7, 2020 at 5:56 pm

    Girl you need to start your own clothes line you are banging today wow

  • Reply Darija February 7, 2020 at 5:57 pm

    great tips and great idea for the video

  • Reply Christian Lamb Inspires February 7, 2020 at 6:06 pm

    Keep it Lean!! Got it!!😁😁 Thx Sunny!!🌻🌻❀

  • Reply Maria Pillon February 7, 2020 at 6:16 pm

    Thank you so much for your videos and tutorials, you are an inspiration!

  • Reply Stef Ventura Coaching February 7, 2020 at 6:23 pm

    Love that you did this video. I learned that I didn't need "all the things" the HARD way. In fact, the first business coaching program I joined taught me a specific strategy that involved using FB ads and getting branded photos, etc…. None of that helped me get clients in the beginning.

    Over the years I've learned that "looking good" online is not what will help you create a successful business but the results you help people get, your consistency with visibility and your impact is what will.

    I'm actually teaching this week in my FB community on this and I can't wait to speak on brand awareness tomorrow and share with them your story as proof that you don't need the bells and whistles.

    P.S. Sunny, you were SUPER scrappy with your start up expenses πŸ˜…πŸ˜œπŸ™ˆ Thanks for the book recommendation!

  • Reply Tips & Tricks February 7, 2020 at 6:27 pm

    Any person with a mobile phone can earn at home with GetPai dHo m e .com

  • Reply Education Edge February 7, 2020 at 6:28 pm

    Its easy to start a business with a laptop and internet access! Ton of information and ability to reach millions of people.

  • Reply Bobby Siharath February 7, 2020 at 6:52 pm

    Wow. Great video Sunny Lenarduzzi!!! I love your YouTube β€˜How-to’s.’ All the videos are jam packed with value. I learned so much especially the video analytics. You have inspired me to create my very own YouTube channel. πŸ‘πŸ‘πŸ‘

  • Reply Jelisa Smith February 7, 2020 at 7:02 pm

    Sunny just gave y’all the whole blueprint!πŸ™ŒπŸΎ I def wish I knew not to spend money on wage doesn’t make me money when I first started !πŸ™ˆ

  • Reply Its Captain Allan February 7, 2020 at 7:29 pm

    I can't stop falling on love with that hair πŸ˜πŸ˜‚πŸ˜‚

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  • Reply David Senteno February 7, 2020 at 8:26 pm

    What a tremendous amount of information. I think the hardest part is believing you can do it. πŸ₯‚

  • Reply Michael Flynn February 7, 2020 at 8:31 pm

    Thats 128$ Canadian! lol

  • Reply CodyDigital February 7, 2020 at 8:32 pm

    πŸ“£ #BrainStorming with "Sunny Lenarduzzi
    " How can I #ThankYou ? πŸ˜πŸ˜‚πŸ˜

  • Reply Woodworker Anna-Liisa February 7, 2020 at 8:50 pm

    Great video, as always! One little correction. You tell in your video you need to have a paid version of Mailchimp to build landing pages. Actually you can do it for free πŸ™‚ I know that because this is what I have been doing to build my e-mail list.
    Thank you for being such an inspiration and motivation to keep on working for me and for so many other entrepreneurs.

  • Reply Extreme Passive February 7, 2020 at 9:08 pm

    @Sunny Lenarduzzi thank you so much for helping the small starting yotubers like me and others, true mentor πŸ”₯πŸ”₯πŸ”₯

  • Reply fitAlittlebit February 7, 2020 at 9:15 pm

    I’m going to try video in video

  • Reply Donaylle Nicole hair studio February 7, 2020 at 9:37 pm

    This is super helpful. Thank you, Sunny.

  • Reply clarance anthony February 7, 2020 at 9:56 pm

    great content.

  • Reply THE LOUIS SHOW February 7, 2020 at 11:07 pm

    Having a burn out right now and i thinks your videos are helping me, againπŸ˜‚β€οΈ

  • Reply MELANIE February 7, 2020 at 11:12 pm

    Love this !

  • Reply Stacey Reineck February 8, 2020 at 12:22 am

    Thanks so much Sunny! This was so helpful!

  • Reply Ella Ringrose February 8, 2020 at 2:27 am

    What you FOCUS on you BECOME. Set the Goals that you want to get to, the Destination. Back your Goals with a Burning Desire, Faith and Inspired Action and you will find the roadmap to your Final Destination. It will happen if you set these intentions. Amazing video Sunny, you are a massive inspiration to many aspiring Entrepreneurs!

  • Reply April G Mckinley February 8, 2020 at 3:36 am

    Make it make sense. I love it πŸ₯°. Problem solving / your Journey. Email list check βœ…. profit first got it. Grateful like always for all your wisdom and advice Sunny β˜€οΈ.

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  • Reply Dianne de Cerchi February 8, 2020 at 6:43 am

    You are so inspiring Sunny. I love your videos and most of all the straight forward and honest content you present so naturally. Congratulations on being such an inspiring presence and leader for so many. πŸ™‚

  • Reply Bv Himanshu February 8, 2020 at 8:58 am

    loved this video πŸ˜€ really this video needs to blow up , it was so much insightful

  • Reply fuck studies February 8, 2020 at 9:30 am

    Liked video before you said to….πŸ‘πŸ»

    And got really important advice summed up in 21:00
    Thanks ✌

  • Reply RemainForever Healthy February 8, 2020 at 11:53 am

    Great advice

  • Reply Ivanna10177 February 8, 2020 at 12:18 pm

    I hit like before I even started watching.πŸ˜πŸ’•

  • Reply WHATEVER February 8, 2020 at 12:47 pm

    THANK YOU

  • Reply Family on Standby February 8, 2020 at 3:14 pm

    You ABSOLUTELY can – you just have to have the persistence. The tech apps are the biggest money sucks at first. There are so many free or open source options out there.

  • Reply Kaelyn Zielinski February 8, 2020 at 4:16 pm

    I love you so much Sunny! With just one videos of yours, I’m always ready to take on the world and kick ass!

  • Reply M0ohammad tareq February 8, 2020 at 5:48 pm

    so grateful I can now travel the world all thanks to the help of, just Google with-out gaps EasyLaptop Life .c o m

  • Reply J. Spence February 8, 2020 at 9:33 pm

    This is so informative! Thank you honey

  • Reply BLANCA ALEX February 8, 2020 at 10:31 pm

    OMG LADY YA TALK FAST!!!!

  • Reply Nouhad Lebbos February 8, 2020 at 11:45 pm

    Can you really help me to start a business without knowing what and how to start?!

  • Reply Michelle Nightengale February 8, 2020 at 11:49 pm

    Sunny, aren’t you Canadian? I just think it’s hilarious you’re holding American currency in your thumbnail. 😊

  • Reply DIGITAL EMPRESS February 9, 2020 at 3:12 am

    Really great video! Thank you for sharing all of this and creating the cheatsheet! πŸ’•

  • Reply Divine Heir Tarot February 9, 2020 at 5:36 am

    I really appreciate all of your business building videos! πŸ™ŒπŸ½πŸ˜‡πŸ†

  • Reply Le-an Lai Lacaba February 9, 2020 at 8:06 am

    AMAZING content as always! And because I plan to rewatch this, I'm leaving the times in your video for each step you've outlined!
    1. Sales (Getting Clients) – 5:14
    2. Marketing (Free Tools) – 7:35
    3. Finance – 15:39
    4. Operations – 16:30
    5. Fulfillment – 17:17
    Trying to build a coaching business and a course on how teens can find work online, and this is a perfect guide to start!

  • Reply Serena & Me February 9, 2020 at 1:26 pm

    Right video in the right moment βœ…
    Please if u want support me ,please subscribe to my channel 🧑🧑

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