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How To Get More Leads And Sales Online Fast | Lead Generation Strategies

October 12, 2019


Yo, check it out, I’m about
to show you how to get more leads and more sales online fast by implementing a very simple strategy. And yeah, this is a
complete step-by-step guide, so let’s dive right into this. (dramatic music) Whaddup, whaddup, Zachary Babcock here, with Underdog Empowerment and yeah man, we’re gonna dive right into this, dude. So check it out man. The tools we’re gonna use, this
is a brief overall strategy and what that entails
is, we’re going to create a lead magnet, which is
essentially something that you’re going to give away in exchange for an email address. So we’re gonna create that,
and then we’re gonna set up an autoresponder series to
follow up with these leads in our email service provider,
that’s gonna lead to a sale, or lead to them becoming
raving fans of yours. And then we’re gonna
cap, we’re gonna build the actual landing page on how we’re actually gonna capture these leads. And then I’m gonna show you
exactly where to place these on your website, and how to drive traffic to these landing pages so
that you can capture leads. So, the tools that I use for this, we’re gonna use Canva to
create the lead magnet. We’re gonna use ConvertKit for
your email service provider. If you already have an email
service provider, cool! If you don’t, that’s the
tool that I recommend. And we’re gonna use Leadpages
to build out the landing page. Once again, if you don’t
have a landing page builder, that’s what I recommend. If you already have one, awesome! I’m gonna link up all the
tools that we’re gonna use in the description below, so
you can go and review them when you’re ready for them. Let’s dive straight into
building a lead magnet. Now, there’s three types of
lead magnets that you can build. Well there’s a bunch of them, actually. I’m just gonna go over
three of ’em real quick. So one of ’em would be to
give away like an eBook or a short guide in exchange
for an email address. Now I wouldn’t recommend
writing a humongous, long eBook, like a hundred
and something page eBook because nowadays, people
will want something like a quick hit, something that they can consume very quickly. They don’t want it to slog
through all of your lead magnets to read it, so give ’em
something that you can offer a quick win and a short,
maybe like a 30-page or less PDF file, that you’re gonna give in exchange for an email address. Another one that you could do
is like a free video series that you host, on like
a membership site area that they get access to once
they give you the email. That’s another way that
you could go about it. That works pretty well, and it
has a lot of perceived value by saying it’s a course you’re gonna give ’em free access to. And finally, another one of my favorites is to offer an email course, where it’s, hey, you opt into my
list, here’s the lead man, and I’m gonna show you how
to get a specific result that they’re looking for
in this series of emails, once you opt into my list. So it’s like a course
within inside of a bunch of email series that you
create in your autoresponder. So those are the three
types of lead magnets that I just wanna quickly go
over, there’s plenty more, but those work very well,
they have for me at least. And let’s go dive into
actually how to create these lead magnets, so
let’s jump on here on Canva, and I’m gonna show you
how to quickly create one really fast that you’ll
be able to put together. All right, this is, we are
inside my Canva account. Now, what I’m gonna show
you, the lead magnet I’m gonna show you how to
create is the first one we discussed, which is
an eBook or small guide that you’re gonna give
away to your audience. Now, if you don’t wanna
start out with Canva with something like that you could do, I would recommend going
with the email course that you give inside of your email, so that you can cut down on cost. Canva’s like 10 bucks
a month or so, I think, or $15 a month, somewhere around there. I’m gonna open up my guide
that we currently have. And what this is, this
is the 24 Costly Email Marketing Mistakes, and
I just wanna show you the cool things you can do in
there. So these are images. This is just like the first page, this is like a 20
something page email guide. And it’s basically tellin’
a story right here, sharing why email
marketing is so powerful. What it’s done for me and my business, and then I share 24
email marketing mistakes that I’ve made or that I have learned from other people and how to avoid them. So, how you make this
though, you first start off with the right file size,
so I like to make my, there’s no right or wrong
way, but I like to make mine 1198 by 920 pixels for the design. And that comes out really crisp whenever you download
it to a PDF file size. And then for this, you
can add backgrounds. You can add like this
is a picture right here in the background, and so, it allows you to upload your photos and other, like the background,
like the brick in here. And then you can add text
by simply coming on here and adding a text, and then
you can change the font up here really quickly to whichever
font that you like. You can change the color of the text. You can also change the size of it. If you wanna go even bigger,
you could just type in the size that you want, you can align it obviously, to if you want it in the middle, if you want it going off to the side. It does a lot of cool
things with the text. So I’m gonna delete that
because I don’t want that there. So you’d put in there
and you can add images. They have a lot of free images here, so you can go to elements right here. And then when you’re in
elements, you can search. I put email. And then you can search email. And then you can even
put a filter on there to make sure you’re getting
free, ’cause it’ll say free right here if it’s free,
some of ’em will cost. Like this is a premium one, it might cost like fifty cents or a dollar to get. Find some designs, you
can throw it in there. Same thing I did with the stop sign. And then, you know, give your
lead magnet a name, obviously. And your branding on there. I would direct people
back to your website. It’s always a great place to
hub, the hub for everything. And then give ’em a table of contents. So I’ve just got an introduction here. Then I had the Email Marketing Mistakes. And then I have a closing, and then, also I have a disclaimer. Obviously, you definitely
have a disclaimer on yours. And so, in the introduction,
what you wanna do, for me, what I like to
do is I like to share my credibility of why people should listen to me on this topic. And then I like to tell a
story, which also highlights the pain of having to
figure this stuff out to get it to where I’m at right now, which is usually the same
pain that your audience is going through and it helps them relate and then they wanna take action with you if they resonate with the message. And then you go into the content. And make sure your content’s
good, you deliver on it. Here I’m giving email marketing
mistakes that I’ve made or that I’ve learned from other people. And then, when it makes
sense, you can link to affiliate products that you use. I would highly recommend
don’t just link in affiliate products if you don’t actually use ’em. And then you go through here. You could put the page numbers, I just put a square block there and then
put the number eight there. It’s really easy to put this in there. As you see, it’s super,
super simple to put together. And then I like to close it out with ways that people can get a hold of me. I mention the tools that
we mentioned in here, which is ConvertKit and
Leadpages, which is what I use and which you’ll see
later on in this video. It helps make this process a lot easier. And then, I also direct
people back to my site in case they got this lead
magnet without subscribing to my list and they wanna
check out the email course. And then I also say, if
you’re interested in podcasts, it’s what I do as well and I
have a free podcast Roadmap, if you wanna check that out. And then a disclaimer, this
is to disclaim that, you know, any results that you get or don’t get, I’m not responsible for
and that I own the rights to this content right here. So, really simple, that’s how you put together a lead magnet. All right, now that you’ve got
your lead magnet dialed in, the next thing up is to actually create an autoresponder series,
which is your followup emails that is going to nurture your audience, and then also, it possibly
leads them to a sale for them to take advantage
of, after you nurture them through your email sequence. So, what I like to use is ConvertKit. That’s my email service
provider of choice. I’m gonna link that up in the description. It is super kick ass. I tried Mailchimp before
when I didn’t even know what the heck I was doing. And then I got ClickFunnels for a while and that was just a
headache, which I’m gonna get more into detail when we
talk about Leadpages here. Let’s dive into ConvertKit. I’m gonna show you how to
create an autoresponder series so that you can nurture your people and get ’em excited
about you and your brand and eventually make a sale. All right, now once we’re
in here in ConvertKit, you have your tabs up here,
and if you go to sequences, you’ll see what I’m seein’ right now, and you can actually build a sequence where, when somebody
joins a specific list, they go through a sequence
and ConvertKit makes this extremely easy to do, especially
with their automation tab. So I’m gonna show you how to do this. Now we’re gonna go into
a sequence that I have that we’re gettin’ ready to launch, which is the 24 Email Marketing
Mistakes, to kinda go along with the lead magnet
that we’re going here. So now that they opt-in for
the 24 marketing mistakes, we’re gonna send them followup emails. Now what I did, is I actually
had that PDF giveaway where it gives ’em the 24
Email Marketing Mistakes, and then I also give
them an email mini course on email marketing, and I
show you exactly everything you need to know about email marketing. So what I did here is,
what you wanna do is, you have a series of emails. And as you see, I have 10
emails going over the course and I spread ’em out two
days, sometimes even four days if there’s a lot in here. What you wanna do in the first email is, you wanna quickly introduce
yourself, build some rapport. Give them their download
and then show them what to expect and mention any resources, where I mention ConvertKit here. And show them, you know, I say,
hey, we’re gonna cover this, all this, how to, you know,
three rules for email marketing, five strategies to grow your email list with quality subscribers,
seven email lead magnets, how to write autoresponder
series like we’re doing now, and all this, we go deep into this. And so that’s what you
wanna do in the first email, but kinda keep it short if
you can, this is 688 words. And then you deliver each day. And you be very, the key
here is to be very helpful in these emails to make sure
that you are delivering, I hate the word value
’cause everybody uses it, but very benefit-rich emails that are gonna help your people actually get the result that they’re lookin’ for. And you do that, and then
over the course of this, you can recommend products within here, affiliate products if that’s what you used to get that specific result. You can also be leading into
a sale of your own products and services, and this is
just a really great way to really connect with an audience and to get them to become a fan of you and to like your shit
because you’re helping them. And then so, after you get
the email sequence set up, you can set it easily,
you know, when to send, this one’s gonna go two
days after the last email. So, this, we’re on the autoresponders, this is gonna go two days after the people get the seven lead magnets. What’s also cool what ConvertKit
does, what I love about it is that these, if people
click these links, I have it setup to where
they get added a tag, so they click the lead page’s link, which means that I know that
they at least took a look and they might be interested
and I might wanna send ’em some followup content to engage them more about Leadpages later on. So it makes it really cool
for segmenting your list. Really easy interface to
use, and then automations. This is the key here, this is really cool. So after you build out the sequence, you have to build out the form first. So you create a form, all
right, and it’s really simple. This one right here, I
actually used Leadpages, but you have to create a
form inside of ConvertKit of where they’ll join,
and you set this up. You just wanna give it a cool headline. I would recommend
grabbing their first name, email address and then subscribe. And then you can set it up to where, which I would definitely
recommend over here, where is when a visitor
subscribes to the form, then it redirects to
a page, a special page where I have, where I’m tellin’ ’em to actually confirm their email. And then you also set it up right here. I would click this box
send and send an email. This will be sent to new subscribers so that they can actually
confirm their email address. Now that makes it a
little bit harder for them to actually join your
list, but it’s very smart because you don’t want
just a bunch of people joining your list, like bots and shit, and just, you know, it makes it, you know, you click on this and write
somethin’ really quick. This email will be sent and
if you look at the contents, it’s really, really nothin’ much in here. It’s just like, hey,
before I send the 24 Costly Email Marketing Mistakes, gotta make sure everything is right. Confirm your subscription. I’ll send you all the
goods after you confirm. That way, if they take that extra step, you know they’re quality
people and they’re probably gonna emails and be engaged with you. So I would definitely
recommend to do that. And then you can send
them to a special page where you’re instructing them to, and then once they’re
confirmed, you can send them to another page because when
they click on that link, it has to send them somewhere. And then you click save. And then now you can embed this, you can either grab the
JavaScript and put it on your website or the HTML,
or you can just get the link to share it and send
people directly there. Boom, and there you have it. Now people can actually
join your email list and then they will get
sent if you connect it to the sequence, they’ll get sent. And how you connect it
all is in automations. And this is a really easy tool to use. So we go to 24 Email Marketing Mistakes. You set the event here,
the first event is, just click on it, is where
they join this, all right? And that’s where that happens. So when they join that,
then you can set an action. I’m gonna click back over
here, and we’ll click on that. You can tag them with 24
Email Marketing Mistakes. Now they’re tagged with that. And then when they get
tagged, you can set the action to where they actually go
through this sequence here. And then when they go
through the sequence, here’s the actual sequence
that they go through, and then when they actually go through it, then you can remove that
tag, like I did here. And then you can hit
’em with a tag finished email marketing mistakes,
and now you have that. So if you wanna send followups
to people in the future that have went through
your email marketing course or whatnot, and you wanna
send ’em additional stuff about email marketing, you
might have a new product out or whatnot, you know these
people have an interest in it, and then you can send
it to ’em so it makes a really cool, really unique
way about doin’ that, and this is why I recommend ConvertKit. All right, so technically you’re good, you don’t need a landing
page tool builder. You don’t need that
because you have ConvertKit and you built the form
and so you’re good to go, you can actually send people
directly to that form, you can capture the email there, it’ll be stored right in ConvertKit and then you’ll be able to send them the auto-responder series. However, if you want to
take it a step further, like I do when I recommend,
I would recommend using an actual landing page tool builder to capture your leads, and the reason why? Well, it’s kinda a couple reasons why. One, it’s a cleaner design and it’s also a lot more capabilities, you can also do a lot more, which I’ll show you in just a moment, but most importantly you can get higher conversions by using a really nifty tool on Leadpages called the two-step opt-in, which I’ll show you what that is and I’ll also show you where to place this on your website so that you can get more conversions. So let’s dive right into Leadpages. All right, when you’re
inside of Leadpages, first off, the reason why
I moved off of ClickFunnels to Leadpages because
ClickFunnels was very limited in my opinion, I couldn’t
do two-step opt-ins, which I’m getting ready
to show you now what that looks like, and
also, it doesn’t integrate very well with WordPress, so for my case, I need a WordPress website and I believe anybody building an audience, you do need a real website, and with ClickFunnels you can’t rank for SEO like you can here in Leadpages, you can actually rank your landing pages on an SEO on Google, and it’s a lot cleaner, crisper look and it integrates perfectly with WordPress and with ConvertKit. Another reason why I
didn’t like ClickFunnels was because of the limitations
as far as email goes. So, inside here, we have landing pages which you can build, which I suggest. We’re gonna go to email
marketing mistakes, and inside here you can
create a really beautiful design that works great. I just quickly threw this together, but you can add an image,
and you can edit it. They have widgets over
here that you can add. You can add a headline like I do here, you can literally just drag it and place another one in there and
then you can hit this and you can actually change the text if you need be. You can change the style if you want it to be super big, you can
change the color of it, and so on, and you can
change it to be bold or not bold, all that good stuff. And then, so how we would
create a lead magnet is I would have an engaging headline, 24 Costly Email Marketing Mistakes, which that’s gonna rise
feelings of maybe anxiety, like, oh my god, what is that? And maybe a desire to scratch the itch. They wanna know what those
24 costly email marketing mistakes are, so that they can avoid them. And then also, And How to
Get More Opens, Clicks, and Sales From Your Subscribers. And then I give a quick
bonus, which I like to throw in there, “Download the 24
Costly Email Marketing Mistakes “and get instant access to
my email marketing course.” And it shows them all the
benefits of what they’re gonna get inside that course. And then a simple disclaimer,
especially if you’re running ads on Facebook,
let it know that it’s not Facebook site and then little
contact button and all that. And this button here, this
is part of a two-step opt-in. I’m gonna show you how it’s on my website, ’cause I use it on my website as well. But what this does, instead
of just having the email right here, they gotta click
this ’cause they want the guide and when they click
this, they’re saying yes. It gets them into a yes pattern. It’s something that they want, and then when they click that, then this will pop up, and
they’re already in a yes pattern. They’ve already committed once
and they want to get this. So I say, where do you want
me to send this bad mamajama? And then simple as that. And so you can edit this itself by hitting edit integrations, and over
here on the sidebar it’ll ask you integrations, choose
where you want the data to go. This is my ConvertKit,
and you click on that and you click the actual
form that we created in ConvertKit, where that’s gonna go, so it knows which followup email sequence. It’s super easy to convert. You just grab the API key on
ConvertKit in your settings. You copy and paste it into
Leadpages, then that’s it. It’s literally copy paste
click, and you’re done. And then the fields,
you can add new fields. I just like to grab the
first name, the email address and you can decide whether it’s required, which you check that
little box right here. And then the actions. I send them to an external
URL, which is on my website where I’m taking them, first subscribing and tellin’ them to
confirm their subscription. And then that’s it, and then
you’d hit save and close. And then when you’re
done, you’d hit update. But when you’re finished
with it all, building it, and then you can click down here and click publish options. And what that’s gonna do, it’s
gonna show you the domain, which you can connect
your own domain in here. And then boom, you can connect. You can copy that actual link
and then send that to people. And then WordPress, they
have the WordPress plugin, which I’d recommend you could do. Which is really cool, but
I just capture this code and then I bring it onto my website. So let me show you what that looks like. But first, before we go to Leadpages, I’m gonna show you, so
you had the landing page, which is cool, but you don’t
wanna put that on your website. Let me show you an even cooler piece. You go here to conversion tools, and then you have this way
to do the two-step opt-in. It makes it really clean and crisp for like little buttons on your website. So right now, I’m gonna show you the homepage above the fold. This is a different opt-in,
but what it looks like, you can come in here and design it, just like we did with the page, but this is just a thing that pops up when somebody clicks the
button on your website. And then you can, obviously,
put in your headline. The reasons to subscribe,
and then email thing, you click here just to subscribe. Now I have the email
stuff already right here, because this is, if they click a button, this is gonna pop up
and then it’s gonna be right there for them. So let me show you… Let me show you exactly
what this form looks like, how to use it on your website,
the two-step opt-in form. All right, here we are on the website. This is probably gonna look different depending on when you see this video ’cause we’re doing a complete makeover, which is gonna be pretty dope. But one way is right here, above the fold, I have a little interesting thing, “I help Underdog
entrepreneurs launch, grow “and monetize top shelf,
passive income businesses “and personal brands, find out how here.” And they click on that, and voila. That same conversion tool
that we created in Leadpages pops up, you see how quickly it popped up. There’s no drag time, real clean design. Works integrates perfectly
with my WordPress site. And then, now they can
opt into the email list and then they’ll be
automatically sent through a sequence, a welcome sequence. There you have those, that’s why Leadpages is pretty awesome. Now let me show you the cool places to put this on your website. Definitely on your website,
you wanna have a way for people to opt-in above the fold, which means as soon as
they land on the page, they don’t have to scroll anywhere like, ’cause you’ve heard
the term bounce, right? You give ’em a reason to
opt-in right out the gate, that’s a good place. Another place would be in your footer, which is at the bottom
of every single page. And you have that and boom, you have another way to opt-in right there. Another good place for people to opt-in on your website would be your about page. A lot of people don’t utilize this, and everybody wants to know about you, if they’re coming to check out your brand. So, you go through and
you talk about yourself, how you got to where you’re
at, you’re telling a story, probably where they’re at right now, and where they wanna be, and
where you’re at right now. And then at the bottom, you can give ’em a good way to subscribe. And then they hit that and
boom, they join your email list. Another good place would
be your start here page. This would be like for people
that are new to your brand, or just gettin’ started out,
and whatever that you do in your company or business,
you are actually going to help them get some quick wins
and show ’em where to start, and how to get going with
whatever it is that you do. In my case, it’s how to build
a passive income business. So I show ’em how to get
started, some clear, quick wins. Some recommended tools that I
use, and then at the bottom, I have The Best I Could
Possible Give You Right Now. It’s the Join the Underdog report. Boom, opt-in, bam. That’s how easy that is. Some more cool places to put this. So you could do it inside
of a blog post, even. So let’s go here to the homepage. These are actually podcasts episodes. So here’s one I did with Neil Patel. And you can also put in a little form, right in between as a reading, it’s called a mid, in between mid post, for them to join and this
works better if you can relate the contents specifically to the content that they’re already on. You can also have little buttons
for them to actually join your email lists, right
here, here’s another one. So inside a blog post as well. Those are some great places to start with placing these on your website. Now let’s talk about how
to actually drive traffic. All right, now that you got
your landing page built, your lead magnet built, your
autoresponder email series hooked up ready to rock and roll, now, and you also got the lead
page put all over your website for people to easily
opt-in, now let’s talk about sending traffic, ’cause if
you just have it sittin’ on your website, you’re probably
gettin’ a lot of crickets if you’re not drivin’ a lot
of traffic to your website. So there’s a bunch of
different ways to do this. Let’s talk about some organic strategies and maybe a paid advertising
strategy as well. So, this isn’t all of ’em,
but this is just some ways that you can get started. One is you can make a post
on Facebook or on Instagram. If you’ve got the swipe up,
you could link directly to it. But you can make a post on like Facebook and you could talk about
what you’ve created and make it real short and sweet. The benefit, it’s always
gotta be about the benefit that the person is gonna get
from getting that lead magnet and then you could say,
hey, if you guys wanna check this out, let me
know in the comments and I’ll link it up for you. And as people start, “Yeah, I want “your guide on email marketing.” Like cool, I just sent it to your inbox. And what that does by not
just linking it in the post, for one, you don’t have it
linked up in the actual post so it’s not killin’
your reach on Facebook. And for two, when people comment on there and you comment back, hey, I
just sent it to your inbox, now you’re gettin’ more
and more engagement. Every time you do that,
it’s gettin’ pushed back up into the algorithm, so
that’s a hack around that. And you get some people joining
your email list right away. Another way that you
could do it would be to do like I’m doing right now,
and you could create a video on YouTube, rank it up and
drive traffic to your video on YouTube, and then also
mention it’s gonna be in the link in the description, like
the email marketing guide. It’s in the link in the description. If you wanna know about email marketing. That’s another way you could do it. You can create a podcast,
if you’re podcasting and give out three of those
24 mistakes for an example. You could talk about three
of ’em on the podcast, like hey guys, I got a
complete guide on this. If you wanna check it
out, you can go here. And I’m also gonna give
ya a mini course on that. That’s another way to do it. There’s literally a ton of different ways. You could get creative on
your social media channels, and those are organic strategies for growing your email list. And then, definitely you wanna
get into paid advertising as soon as possible, if you’re
not doing that yet already. The reason why, ’cause business
isn’t really a business until you really start advertising. You can’t just live off of referrals. Now it’s great, you wanna
be able to get really good at your organic side
and paid traffic side, and we’re gonna go deep
on this in another video, but to keep it for this video, dude, find somebody that can run ads,
run some content-based ads. People engage, you know,
content that’s based around what the lead magnet would be, but you’re not offering it yet. And then people that engage
with it a certain amount, you can retarget them and then
you could send them some more possibly, and then eventually
offer them to actually join your email list by
getting this lead magnet. And that would be a great
strategy for paid advertising. If you thought this video was fire, man, hit me with a thumbs up. If you thought it sucked,
hit it with a thumbs down. If there’s anything that
you’re not understanding or would like some more clarity on, drop it in the comments
below, I would love to engage with you and hopefully
answer your questions or possibly even make videos in the future that’ll help you out. Make sure you hit
subscribe to this channel if you want the number one resource for Underdog entrepreneurs to build a passive income business. And I’m gonna see you
guys on the next video.

7 Comments

  • Reply Zachary Babcock October 7, 2019 at 4:53 am

    🚀Get my free Email Marketing Guide & Email Marketing Course: https://underdogempowerment.com/email

  • Reply Stephanie Mitchel October 8, 2019 at 2:11 pm

    This video is on point dude.

  • Reply Regina Pontes October 8, 2019 at 2:26 pm

    Ever talk about your hardware? I have Samson QU2 and Beringer UMC and edit using Audacity. Zoom to record interviews. Do you do a lot of editing pre posting? Let's LinkedIn! Thoughts?

  • Reply The Helpful Entrepreneur October 8, 2019 at 3:00 pm

    Great video Zachary and love the banner behind you! 😄👍

  • Reply Chris Daniel October 8, 2019 at 3:54 pm

    Zack, you're awesome man. One thing I would add is, that the Thank You page is the most valuable page on the web because you already have the attention of your target audience. So instead of just saying thanks, check your email for my free give. IMHO – Go right into a video showing them your next lesson, or OTO or helpful tip, etc. /shrug. Love your stuff man.

  • Reply Glo Ochoa October 8, 2019 at 5:21 pm

    YOU are ROCKING it! good vid and tips!

  • Reply Scott Weston October 8, 2019 at 5:24 pm

    This is detailed and clear. Love it man. Good stuff

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