Articles

How to Increase Facebook Ads CTR (INSTANTLY)

March 26, 2020


in this video I am going to explode your
Facebook Ads I am going to help you increase that CTR that click-through
rate immediately you know I use these same tips every time I bring on a new
client I spend millions of dollars every single year for myself and clients and I
bring all of this knowledge to you for free the only thing I do ask is you hit
that like button real quick in return for all this knowledge you smash that
thumbs up and we get started so let’s go ahead and hit that like button and let’s
start the show hey how’s it going in this video I’m going to show you exactly
how to increase your click-through rate CTR on your Facebook ads so go ahead and
like subscribe and make sure to stick around till the end because I’ve got
something that will help you increase your CTR that I’ll give you there so if
you’re tired of your CTR your click-through rate being low and not
being able to increase it or maybe you’re just not even aware of your
click-through rate it’s very very very important for the success of your
Facebook ads and maybe you have a good product a good service an app or
whatever and your ads just they’re not converting because that click-through
rate is not there let me show you exactly how we do this we have a
strategy that helps increase not only our stuff but our clients stuff we’ve
run millions of dollars and spend for other people and ourselves so it’s a
great time my name is John I’m from add chill and I’m gonna walk you through
this one I first started with Facebook Ads I actually didn’t even look at
click-through rate you know I kind of ignored it there’s so many other numbers
to look at but nowadays that’s one of the first things I look at when we take
on a new client I look at their click-through rate and most of the time
if they’re not focusing on launching new ads every day their click-through rate
is relatively low and it’s a really good metric to kind of figure out how well
you’re doing so we always focus on it and that’s one of the first things we
look at when we do take on a client so the first thing you can do to get
started on increasing your click-through rate and this might sound a little silly
but just set a goal like we have a goal of a 5% click-through rate on all of our
ads now that’s very very high but what it does it keeps me chasing something
which is great so we put that go along all of our clients eyes as well
five percent let’s get let’s get after it and we know we don’t always make it
there but you know we might hit two three four four percent so it absolutely
absolutely does something great for you when you have a high bar that you keep
chasing and then a ce o– is pretty much everything when it comes to high
converting Facebook at your audience you know who are you targeting to your
Facebook guys you’re creative you know what videos are you using hopefully
you’re using videos because videos are the best and your offer pretty much how
do you pitch it your copy you know are you pitching a kind of urgency scarcity
deal are you showing off features are you talking like your client got a bunch
of videos about that which is good and then essentially you want to take these
three elements and then test them religiously and what I mean is like
every single day have new campaigns or ad sets going up to all of your new
audiences start with interests of course if you’re starting a new campaign use
software like audiences Facebook audience insights or add show to find
new interests and launch all of these interests that you probably would have
never found any for without those tools launch them kill off the 80% and then
you’re stuck with this 20% that’s really really great and probably has a very
high CTR look at your CTR on all your ad sets and figure out hey what audience
has given me the best CTR track it in in Excel and keep it forever especially if
you plan on keeping that account right so that’s the first thing is your
audience then you want to move on to look-alike audiences more powerful
audience that’s pretty much and you want to make hundreds of look-alikes so every
custom audience you can make on Facebook you should make a look like audience one
through three percent at minimum on accounts that we’re really scaling will
go all the way to 20 percent because we use the Facebook ad API through ad chill
so we can go past 10 percent that’s how we do that but we test hundreds and
hundreds of look-alikes all the time and we just kill off the losers as quickly
as possible and just based off of the CPC because we know our CPC is X amount
for our good purchase conversions or our things like that so definitely work on
interest look-alikes those are two huge things because you have to nail your
audience to get a really great click-through rate then you
want to start working on your your videos you know test 5 6 7 8 videos I
tell this story all the time but you know we have clients that come to us
they’re doing you know they’re spending a lot on Facebook Ads so they have
really really great videos and they’re high polished you can tell they spend
thousands of dollars on them but then I’ll go make like a scrappy little video
and it will outperform their video and my hypothesis here is that people on
Facebook are you know they’re scrolling to you know socialize with their friends
or whatever catch up on their friends business so when they see a polished ad
they’re like oh this an if you’re loving this content will you please do me a
huge huge favor and hit that like button thank you
and then when they see a scrappy video from John it’s like oh is this my buddy
and they might click on it and download your app or buy your product or you know
sign up for whatever which is pretty cool because you know I figured that out
simply by you know not being afraid of testing videos I guess you know when I
first started Facebook guys I didn’t have a ton of money to pay people to
make videos so I didn’t do that are you scrappy videos and they actually
turned out to do really really well so definitely test
scrappy videos because they will do well for you and then you want to do the same
thing with your offer you want to write a bunch of different copy pretty much
look at how your customers are speaking on their Facebook page or in their
groups and figure out what their problem is and then use their words in your
Facebook ads and that will relate so much more to them like for example if I
were on a Facebook group complaining about yada yada whatever and I say it
with my slang or or whatever and then later you run an ad to me using my words
and addressing my problem I’m gonna be like I’m not I probably won’t realize
what you did there but I’ll be like oh this guy gets me or this this company
gives me I need to click on that ad and that goes for anything you know whether
you’re selling a product on Shopify whether you’re doing v2b stuff whether
you’re trying to get somebody to download your game whatever you’re doing
if you speak the way your customer speaks they’re gonna relate so much
better and your click-through rate is gonna go through the roof and then just
really repeat that those steps daily you can schedule them out if you want but
you want to always be testing new audiences new videos creative and new
offers so go ahead and get started with that you know I talked to a lot of
business owners and entrepreneurs all the time and and some of them you don’t
come to me I ask him you know what’s your click-through rate they’re like oh
yeah we got that dialed in 2% boom my cool cool and then later
we’ll work with them and take on their account and we’ll do some tests and see
like what they actually have been doing inside of their account and you know
they don’t actually have that many tests running so we just take what works do
some more angles off of what works create like a hundred different
audiences you know 10 20 different types of copy and a couple few more videos and
since we knew we see what works for them we just make things similar but then we
also find out exactly how their customers talking and boom we increase
their conversion rate just like that their click-through rate just like that
so never settle set a high goal that’s kind of the first thing in review of
what we talked about today is you know set that 5 percent click-through rate
goal as long as you have a high bar you’ll always be chasing it and if
you’re always chasing metrics like click-through rate or conversion rate on
your facebook ads that’s gonna directly impact your business in a very very very
positive positive way so keep doing that remember a CEO audience creative and
offer test those elements like crazy test the audience’s test the creatives
and test the offers you literally have no reason to ever be stuck with Facebook
Ads because there’s always something that you can combine you can always
combine a new audience with an old copy or a new copy with a new video and so on
and so on there’s endless combinations and that’s why I personally love
Facebook Ads because it’s a game that never stops there’s no ending you just
keep raising your bar and you keep chasing it and that directly impacts
your business and then just repeat weekly and write
down what worked and don’t worry about what didn’t work
just find the winning elements you know might be a winning audience it might be
a winning type of copy it might be a winning video write it down in an excel
sheet or ever how you track things and keep using those things and new future
ads and just keep test and keep testing keep testing so if you actually want a
piece of software that does all this for you you know you can make audiences
creative and offers inside of the platform and then it automatically kind
of tests to figure out hey what’s my best audio what’s my best creative and
whatever my best copy and then just spits out more ads like that it actually
took my time from 8 hours to 5 minutes a day and I’m still launching hundreds of
ads don’t know if I mentioned it but I launched a couple hundred ads before I
jumped on this video in like two minutes which is really awesome schedule them
over the next like week or so and boom I’m just going to turn off the losers
scale the winners but if you want that piece of software and you want to talk
to myself or my team about if it’s a good fit you can get a 100% free demo by
clicking the link below that software is add chill and it absolutely crushes it
for all of our businesses our app business our e-commerce business lead
generation SAS we have a ton of clients that we’re helping out so whatever type
of Facebook ads you’re running definitely book a free demo below by
clicking that link make sure to LIKE and subscribe to this video if you enjoyed
this and other than that I hope you have a wonderful day and don’t forget to join
our mastermind group talk to you soon bye I want to show you exactly how you
can find the most profitable Facebook ads and audiences in 5 minutes per day
that will provide you a consistent reliably low CPA which will enable you
to scale with an ROI like you’ve never seen before let’s face it Facebook ads
are extremely competitive and the only ones that are actually crushing it are
those that can identify the perfect audience to advertise to and not just
the perfect audience but the perfect creative whether that’s image or video
but also combined with the perfect copy for that perfect audience so a
combination of all three and Abel’s them to absolutely crush facebook
ads and if you’re not able to do that you’re not gonna see optimal results
so what’s awesome about this is it works for all Facebook ads whether you’re
doing e-commerce apps SAS lead gen coaching consulting maybe you’re an
affiliate whatever you’re running Facebook Ads for this is gonna help you
save ninety five percent of your time and double if not triple your
conversions and don’t worry at the end of this short presentation I’m gonna
show you examples proof all that good stuff of all of these niches so like I
said these days in Facebook Ads the only people really crushing it are
the ones who have the combination of the perfect audience the perfect creative
and the perfect copy Facebook Ads are getting more and more competitive by the
day so if you can’t identify those three things and combine them your results are
not going to be as great as your competitors and we both know every
single day ads are getting more expensive and more competitive and the
prices are not going to go down with the surge of marketers just flocking the
Facebook ads because of the endless amounts of data
it’s just simple supply and demand right more marketers that the ad costs are
gonna go up right so as more marketers come in and they want to advertise on
Facebook the prices will continue to go up making it harder for you to acquire
customers clients users purchasers whatever for the price that you want now
how do you find that perfect creative copy and audience so you see results
that you’ve never seen before and it’s simple the same exact way that anybody
who is great at anything does it they put in their 10,000 hours they test they
practice they practice they practice you know Edison we all know that he failed a
thousand times before he created the light bulb but guess what
he made 999 tests tweaking testing and refining his formula before he created
light bulb and we all know Wayne Gretzky you know you miss 100% of the shots you
never take and that’s so true and doesn’t it hold kind of the same for
testing different images or different videos if I test one image or video am I
gonna see his good results if it is if I test 10 or 20 probably not if I test 20
I’m gonna see a couple huge winners I’m gonna see a lot of losers but I’m gonna
take those winners and combine them with other elements and if I never would have
tested those 20 different videos then I would have never seen those
results in Michael Jordan you know one of the best basketball players ever
he said I’ve failed over and over and over again in my life and that is why I
succeed and it’s so true look we all know that word sell if you test one type
of copy but you don’t go on and test 10 20 30 you’re not gonna find which words
really relate to your audience but if you sit there even if you’re not a good
copywriter if you sit there and you write 10 20 30 different types of copy
you launch them to your ads one of them is gonna stand out maybe two three are
gonna stand out they’re gonna really relate to your audience and you’re gonna
keep rolling with those boom you just doubled your conversions now whatever
you think of Kobe Bryant you have to respect his his sickening work ethic
this is just a little quote he says you wake up at 3:00 you train at 4:00 4:00
to 6:00 come home eat breakfast relax now you’re back at it and I into 11:00
relax back at it again from 2:00 to 4:00 now you’re back at it from 7:00 to 9:00
by year five and six it doesn’t matter what kind of work they do during the
summer they will never ever catch up and that is so true if I am competing with
you and every single day I’m testing 10 20 different look alike audiences
you know I scale the winners kill the losers every single day I do that and I
know that you’re sitting there testing maybe 5 10 per week or per month what’s
gonna happen I’m gonna find so many audiences I’m gonna crush it right so if
you sit down and you test audience after audience after audience and you just
have a sick work ethic and just do it over and over again you’re gonna find so
many profitable audiences and you combine them with your new creative and
your new copy and you absolutely crush it right that’s how it works if you test
more you find more winners right the more you shoot the more you score right
now you might be asking yourself but how do I test all of these ad combinations
every single day I only have so much time right we have like 956 other things
so doing our business we can’t just sit inside a Facebook Ads
all day switching things out making new tests duplicating fiddling with Facebook
Ads right so let me introduce ad show to you ad show is an ad crushing machine
that will find highly profitable Facebook ads and audiences in five
minutes per day so you can get reliably low CPAs without wasting your time
Achille will constantly test different audiences and create different
videos interests and ads so you can really figure out which ones are your
winners while killing off your losers really quickly so you don’t spend any
money and it’s gonna help you find profitable ads 24/7 365 without you
sitting there in your ads manager all day long pretty awesome right so we’ve
been using agile for the last couple years internally to spend millions of
dollars on Facebook Ads extremely profitably now we open that show up a
few months ago and now there are thousands of top-tier marketers
absolutely crushing it with AD show by using ad show you’re going to double if
not triple your Facebook and Instagram conversions while spending ninety five
percent less time and you won’t be spending more money now it’s gonna
enable you to spend more money if you want to because even you will have
winning ads that you can spend more money on and become even more profitable
but the key here is you’re gonna be getting better conversions and spending
less time pretty amazing right so to go over a few things that you can do for
you you know it’ll create hundreds if not
thousands of look-alikes in seconds and then you can launch them to your ads we
all know the process right you find a custom audience and you make a US one
percent then a US two percent then a US three percent look-alike audience and
you go four or five six seven and so on and so on and then you do that for every
single custom audience you created why because it’s extremely profitable and
you take all those custom audiences that you spent you know seven hours on and
you put them onto your ads you duplicate you test this audience test this onions
it’s extremely profitable but it takes so much time so now with ad show what
you can do is you can say hey for these ten custom audiences I want to select
these countries and make one through seven percent look like audiences and
then boom just in you know three seconds you make four hundred five hundred
different audiences and then launch them to past winning ads now this is a huge
time saver as well we’re able to manage multiple accounts and multiple campaigns
at the same time this saves at least a couple hours every single morning
because we can say hey anything that is over 5 dollars per purchase let’s turn
it off anything is under let’s see it let’s scale them do whatever we want
launch new ads new look-alikes and so on so it’s pretty cool right you can say
hey ad show I want to see all my losers I’m gonna turn them off with one button
okay I want to see all my winners I want to scale them up you know by 10% 20% or
individually or hey I want to take some of these winners and launch a new look
like ads based off of them pretty awesome right you can see how much time
you’re gonna be saving every single morning now if you’re in the manual
bidding same thing I can see say hey at you let me see all of my winners and
then I can manual bid on them click click I want to increase the bid here I
want to lower the bid here you know I want to turn this one on I
want to turn this one off across multiple campaigns across multiple
accounts at the same exact time but what about new campaigns maybe new products
new services whatever I need to find some new audiences well instead of going
over to audience insights or stocking your competitors customers pages to see
what their interests are how about typing into ad show one interest and a
chill goes and finds hundreds of high-affinity extremely targeted
interest that you can just simply add to a folder save it forever and your yoga
folder or whatever and then launch a new ads to them over and over again and see
which ones have the best cost per click over time which ones have the best
click-through rate over time and you build these folders of different
interests that you can target over and over again and then you make different
selections of those interests and you add chill spits out more interests they
were like those interests so it’s a you know it’s an interest building machine
it’s pretty awesome right so then you can take those ten interests or a
hundred or a thousand and create tens or hundreds of ads just like that schedule
them over time so you don’t spend too much money
kill the losers and scale the winners Achille also makes it super easy to
build out ads or a page post whether that’s dark posts or on your page
instead of filling with Facebook you can just create your you know video or image
ad right inside of AD show then save it to a folder and take it and apply it to
other ads so maybe you have five different look like audiences there that
are doing really well you want to test them against five new page post with new
copy on them right you want to see what resonates and you go click click boom 25
new ads schedule them over a couple days five ten bucks apiece scale the winners
kill the losers so isn’t that pretty awesome like want to take those look
like audiences that you just created and then apply them to brand new page posts
where you have brand new copy maybe hitting a different angle to see if it
resonates with your you know your client now if your Shopify user Anderson not
everybody is but we also released an app they’ll allow you to do the whole
process of testing a new product you find in Aliexpress putting it on your
store and then creating the video and creating the ad campaign targeting
different interests and launching the ads that process used to take us an hour
and a half now with our ad chill app it takes three minutes so we can test ten
products per hour now I’m talking the video the interest targeting the whole
campaign launched into my ads and three minutes you can see if you’re launching
different products you can absolutely crush your competition now that you can
test ten to fifteen times faster than they can you’ll be able to get rid of
your extra ad buyer on your team or maybe you have an agency right now
running your Facebook ads doing these tests for you ahead chill can be your
new agency because it will go harder than any agency possibly can go and it
will test more ads find more profitable audiences and save you so much time and
money you’ll also be able to get rid of any outdated ad tools that you might be
using look you know we’re a bunch of marketers building ad show to work for
marketers like us right we’re not a huge corporation that couldn’t really care
less about your success we have a mastermind group where if you ever have
a question a strategy question a problem whatever we’re there we want to see you
succeed now we all know videos are way better than images right so sometimes it
just it’s hard to make videos all right 30 minutes 45 minutes to make a video
you have to pay somebody or you have to you know pay with your time we also
built a really cool you know really quick video maker inside of AD show that
you can take a few images create a video and then it’s saved inside of your
Facebook ads and you can use it inside of agile to make new ads and then take
that video that you just created in two seconds test it against your your
look-alikes that you created test it against different interests test it with
different copy and you’re finding more and more winners so every single day
your ads are improving you’re getting better you have a sick work ethic
without having to spend all day at Facebook ads you spend five ten minutes
a day and every single day your ads will get better
so Pacho is created simply because we saw this huge problem right it was a
good problem to have it was simply hey if we launch more ads
testing different things you know different different images different
videos different interests different look-alike audiences different copy if
we tested all these things every single day we were guaranteed to see better
results from the day before and we wrote a
able to continue to do that every single day and dwindle down that our CPA was
absolutely crushing it and the only problem there was it just took a lot of
time like myself and my team we were all sitting inside a Facebook Ads eight
hours a day like you know everything else in the business took a backseat to
Facebook Ads because we knew if we spent the time there we would get conversions
for so cheap so we decided you know we’ve been building software for the
last seven years why not build out something that will test all of these
elements for us and that kind of brings us to ad show right it’s all about
finding these golden nuggets inside of your ads what copy works what audiences
work what look likes what you know what videos work best and then you combine
them together and you’re starting to see how you’re absolutely gonna crush it
with AD Joe right yeah of course so I know I just threw a ton at you you
know we went over look alikes interest you know managing bulk accounts or both
campaigns at the same time manual bidding creating ads really quickly page
post dark posts the video maker the 3-minute campaign launched for Shopify
how you can run this for your e-commerce business your app business new agency
you’re a Philly business and so on and so on I know there’s a ton so I mean
really I kind of want to invite you if if you are struggling with scaling your
Facebook Ads because of time or conversion costs book a demo below will
show you inside of AD show and exactly how it’s going to work with your
specific business like I said if you’re running any Facebook Ads
ad shows absolutely gonna crush it for you so you don’t take twenty minutes
jump on a call with either me or somebody on my team and we’ll walk you
through the exactly the full platform how it’s gonna work for your business
and how you’re absolutely gonna crush it so there should be a big button below to
do that now and you can book that and from here I just want to like show off
some some cool results some little case studies the people who are crushing it
and all that good stuff so with AD show we were able to grow stores Shopify
stores from a couple hundred dollars a day so this is one store and you can see
you got up to twenty four thousand dollars per day why because we were able
to find the perfect audience and the perfect copy that resonated perfectly
with them and then the perfect video to go with that because we test it every
single day new element new element new I’m gonna every single day we got two
three percent better two three percent better over the
for 30 days you see what happens right so absolutely crushing with the Shopify
process and ad show here’s Chris who’s super pumped he’s like day two of using
that you I created a ton of different look-alikes I created a hundred
different ad says just like that long story short he said I am blown away I
have never seen an ROI like this before so don’t you want to see an ROI that
you’ve never seen before right like that’s the whole goal here is to be able
to test so quickly that you absolutely crush it now a little example of mobile
apps if you run into mobile apps like ad Joe helped us get over 25 million
downloads in the App Store published on a bunch of blogs and you can see the
bottom right here I highlighted this because this is the cost per mobile app
install and we typically you know clients that come to us and say hey we
run our mobile apps or can we use a trail they typically see two to three
times better results now the reason I highlighted this below because that
those screenshots 69 cents our iPad installs and 44 cents our iPhone
installs now if you’re in the industry you know iPad installs are more
expensive iPhone installs are a little less expensive but the point here is
this is in a niche where competitors are spending up to $10 upwards of $10 per
install and we’re paying forty four cents sixty nine cents
why how because we find the perfect combination of the perfect audience the
perfect creative plus the perfect copy because every single day we’re launching
new ads with AD chill so make sure to book your demo below if you are you know
running Facebook ads and you want to absolutely crush it
here’s Deon he he jumped into the group just just the other day new ad show user
and he said once this app catches on people will be buying it like ice cream
in the summer mark my words on this I’m rarely wrong
on apps take it from the laziest man in Econ and I know Deon absolutely crushes
the shopify ecommerce game so it’s pretty cool to hear that I hear that
from him but uh you know take it from him he’s using it out absolutely
crushing you can book a call below and yeah let’s get started now like I said
it’s not just for EECOM or apps you know this is some lead gen so if you have an
agency or you know you trying to set up consulting calls or coaching calls
whatever it might be like I said I’d show works wonders for all Facebook ads
because it finds the perfect audience perfect creative and the perfect copy
combines them and you crush it right that’s the element of any winning
Facebook ad you can see this is one day of calls that are set up all day long
and this is what the calendars look like every single day so if you need people
to book calls or make appointments you have to be using ad Joe for your
Facebook Ads so there still should be a button below
where you can book that free demo now let’s just check out some more success
you know the guys over Jonathan and Bridget over aware truths they said
being a team of to time is always thin ad show solves a bunch of problems we
used to have with Facebook ads it helps us create a ton of interest and look
like audiences that we would have never tested before and that makes sense right
then launches them in seconds which used to take us hours we’ve been able to
dramatically drop our CPC with these new audiences we also love being able to
create videos quickly inside of AD show instead of having to create them
manually the only thing I wish that I had add chill during the holiday season
though the only thing I wish is that I had a chill during the holiday season so
cool I chose a must for anyone running Facebook at school thanks to Jonathan
and Bridget that’s nice a little comment there I know they were absolutely
crushing it with AD Joe and you know they’re right on so I’m really excited
to see all our clients just dominate during holiday season because they’re
gonna be able find so many profitable ads now Robert also said you know I’ll
try not to read this whole thing but he said before I used to create weight I
used to spend way too much time creating ads before the video creator has helped
me from stealing videos so if you have they’re stealing videos you know you can
use our video creator to launch ads really quickly and he said they find the
interest inside of ads are extremely valuable as well and then just some
results from another client of ours using ad show to absolutely crush it so
you can see people are absolutely dominating with AD showed you can book a
call below and you know we’ll stop here with Dean I could go on for hours if you
have any questions we’ll answer them in in the demo call but he said until we
started using heo we were having a problem we’re having to use multiple
apps plus a lot of manual work to manage ads and we run a lot of them now that
we’ve gotten the hang of things took about an hour we’ve cut what took hours
down to about 15 minutes so that’s awesome
you know I’d chill is changing the way people run their businesses imagine
you’re spending a couple hours on face or maybe more and you can cut that down
you know to 15 minutes 10 minutes whatever you know there is a little bit
of a learning curve to add so of course it’s a really really in-depth piece of
software but Dean was able to learn it in one hour and the cool thing is is we
walk you through everything we have onboarding calls and like I said we’re
not a huge we’re not a huge company that you know we don’t really listen to
people we’re there for you that anytime you do have a question we answer it you
know whether it’s making a video or text whatever we’re there to help you crush
it so guys if you are struggling with scaling your ads because of either time
or conversion costs you can book a demo below we’re gonna walk you through the
entire back end of AD she will show you exactly how it looks and all that good
stuff you can have any questions you have we’ll answer them for you
and we’ll show you exactly how ad shows gonna work for your specific business as
I mentioned it doesn’t matter what type of Facebook ad you’re running ecommerce
people are crushing it drop shipping people are crushing it mobile apps
people are crushing it you know online apps Shopify apps all that good stuff
consulting coaching Legion agencies affiliates if you’re running Facebook
Ads you will crush it with AD show please do let me know me or my team know
inside of the during the call if you have any questions we’ll answer them all
for you I’m gonna hop off here because I know this is getting a little long but
thank you so much for sticking around to this point and and learning a little bit
about ad show I hope you can see the value that it will bring to your
business like I said multiple times we’re here to help if you have any
questions bring them to the call ask him in the group and yeah I’ll talk to you
soon all right

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