Articles, Blog

How to Make Your Creative Work Harder | GaryVee Audio Experience

February 8, 2020


100 Comments

  • Reply GaryVee February 6, 2020 at 8:47 pm

    TIMESTAMPS:
    1:40 – winners introduction
    5:10 – Context of the company
    9:50 – Where the company needs help
    11:15 – how to track sales from social media engagement
    14:20 – Making a budget for branding
    19:00 – Facebook vs Newspapers
    22:00 – Branding your content
    24:45 – Organic vs Paid
    27:00 – the benefit of a macro budget
    29: 00 – Contextual content is what works
    31:30 – What is the best format of content?
    36:00 – Ad targeting on social media

  • Reply Anil Gill February 6, 2020 at 9:59 pm

    Gary V is literally the ONLY human being on the planet that I would have a full blown 13yr old girl at a New Kids On The Block concert meltdown if I met in person. I'm totally fine with that 😀

  • Reply Oscar Gonzalez February 6, 2020 at 10:07 pm

    Very lucky group getting all this #game from #garyvee

  • Reply Samuel Corbett February 6, 2020 at 10:08 pm

    You can make funny roofing videos to capture the attention.

  • Reply TAWIAH DANKWAH SAMUEL February 6, 2020 at 10:20 pm

    Gary! you are amazing, I'm young mathematian and bcox of this man I hv started my own channel on youtube on teaching of mathematical misconceptions where people have started following me. Thank you Gary! you can also check on my channel

  • Reply Anil Gill February 6, 2020 at 10:29 pm

    She has an INCREDIBLE voice, she needs to do a Delaware centric podcast that has nothing to do with her business.

  • Reply Hustle Club February 6, 2020 at 10:31 pm

    I learn more and more from Gary every single day

  • Reply Samuna KC February 6, 2020 at 10:34 pm

    We would love to hear your thoughts on how to address people in different platforms? For example Facebook vs Linkdhin, how should we differentiate the content? Few examples if possible please 🙏

  • Reply Alberto Flores February 6, 2020 at 10:41 pm

    Halfway through the video I just knew that I would have to rewatch it again and take notes on this, it's been a while since Gary went tactical, respect all the way from Mexico!

  • Reply Lawrence Broussard February 6, 2020 at 10:56 pm

    I always learn something when I listen to GaryVee! Setting a budget and then forgetting about it makes sense. You can run without being concern about the cost.

  • Reply BOSS Certified February 6, 2020 at 10:57 pm

    Love the content… Like! if 2020 is your year

  • Reply Brian Staples February 6, 2020 at 11:02 pm

    Awesome!

  • Reply Gurp Gill February 6, 2020 at 11:09 pm

    Love it! Totally related to my family business!

  • Reply Groundbreak Studios February 6, 2020 at 11:11 pm

    Gonna be honest here. Ask Gary V is much better format. Phone calls are faster and bring more value and most people can't relate to these type of guests.. Just sayin… These are silver spoon families, not people hustle and grinding.

  • Reply Thug Insaan February 6, 2020 at 11:22 pm

    Thank you garyvee !! Today's my birthday and I got a lot of inspiration from you please help my channel sir garyvee ☺ I'm inspired by your work dude, thank you

  • Reply Rob Tippler February 6, 2020 at 11:25 pm

    Gary big fan of all your shows one question what is it going to take to get u Tai Lopez. Grant cardone and dan Pena under one roofif I'm listening to just one of you by reflect you guys as the holy Trinity of influences LOL

  • Reply Nico Gresy February 6, 2020 at 11:35 pm

    Love your sweatshirt ! 💙

  • Reply Frank Meester February 6, 2020 at 11:49 pm

    Im certainly no prude and definately no ''christian' but I watched one of your clips here where you were on stage ,telling about your life and taking questions from the audience .I just do not see why a smart man like you needs to reinforce his message by "fukc' this and fukc that ….'leave that to the trendy new standup comedians .You are far above that trash..

  • Reply kengboy jumawan February 6, 2020 at 11:54 pm

    Thank you so much Gary Vee

  • Reply Canal VS Insights February 7, 2020 at 12:03 am

    Top

  • Reply Joseph Diaz February 7, 2020 at 12:13 am

    BET!

  • Reply Kyle L February 7, 2020 at 12:18 am

    My Biggest Takeaways:

    Building a business/brand with social media: Contextual content at scale is what works.

    The marriage between sales and branding is very real on the internet. Most people focus on one or the other.

  • Reply Alain Faber February 7, 2020 at 12:20 am

    A million years ago in 1980, I was 10. 😉

  • Reply Myles McNamara February 7, 2020 at 12:36 am

    Gary, if they take on 50% of the practical value you just delivered, they will turn their business into a $60m+ business in 3 years and more importantly helped deal with high friction topics in a family business.

  • Reply Suresh Bansal February 7, 2020 at 12:42 am

    This guys lives & breaths marketing 👊🏼👍🏼gold content 😁

  • Reply Joseph Gerardi February 7, 2020 at 12:53 am

    The best small business video you have ever done, hands down. Practical real advice. Thanks

  • Reply Bradley Beebe February 7, 2020 at 12:53 am

    Just waiting for the one day I’m busy working in the middle of a million things when Gary will call me for his askgaryvee show

  • Reply Bardo Beats February 7, 2020 at 12:58 am

    gary in a nipsey hoodie is great to see.

  • Reply Brad Ploch February 7, 2020 at 1:09 am

    Love SMBs because the marketing dollars matter so much more to them. Pumped for them to figure it out!

  • Reply Randal Werschky February 7, 2020 at 1:12 am

    Great Video!

  • Reply TeachMe February 7, 2020 at 1:17 am

    Love the shirt

  • Reply DJ2Cozy February 7, 2020 at 1:24 am

    R.I.P. Nipsey… I have a tribute dedicated to the legend

  • Reply Clyde McClintock February 7, 2020 at 1:33 am

    This was absolutely key in my Real Estate mind.

  • Reply Pureza Raíces February 7, 2020 at 2:03 am

    Love this guy!!
    Been watching and listening for a year and a lot more intently the last few months. Gotta go EXECUTE…so it’s will be less listening and more doing.

    Make. MAKE. Make. Motherf’er!!

  • Reply Felix Krusch February 7, 2020 at 2:11 am

    I was missing these videos packed with actionable insights and real world numbers. Thanx!

  • Reply Initiate Change Spark Peace February 7, 2020 at 2:30 am

    The ICSP family is building a brand to promote positive change and create peace for individuals and families.

  • Reply Joe Hrdina February 7, 2020 at 2:36 am

    Skip it. WOW.

  • Reply InfinityWard February 7, 2020 at 2:44 am

    Wait the dude on the right is 25 yrs old??? I thought he was at least 45yrs old

  • Reply stoicho petrov February 7, 2020 at 2:45 am

    Goal 2020 : GaryVee in top 100 most followed accounts in IG

  • Reply Denni Lovejoy February 7, 2020 at 3:12 am

    So contextual

  • Reply Bucks Island February 7, 2020 at 3:13 am

    You are correct Gary, this is one of the best pieces of content you've put out for small business. Thank you!

  • Reply Tltech Buddies February 7, 2020 at 3:59 am

    Social media. I got a new one for you. It's in beta releasing in April. And I am there to claim tags early. :p

  • Reply Mr.San1996 February 7, 2020 at 4:21 am

    https://youtu.be/Mvq0wgc9Das
    https://youtu.be/Mvq0wgc9Das

  • Reply Thunder Trap February 7, 2020 at 4:33 am

    man… she was more monotone than my math homework, bruh, she was reading everything she was saying to a point when she was asked sth not on the papers and got blocked by this man's wits.

    Props to Gary, man, props to the G.

  • Reply TylerMarion TV February 7, 2020 at 4:34 am

    Is that a Nipsey shirt? RIP to a real one

  • Reply vonda919 February 7, 2020 at 4:40 am

    Gary…you are so on point on so many levels…this particular post confirms what I have intuitively known for a long time, but it's such a hard sell to many of my clients. I started a branding and marketing agency out of the spare room of my home 22 years ago. Our team has grown to 9, and I am very proud of the company and what we have achieved. We are somewhat unique because we are predominantly an all-female team where most all of our clients are men—and their companies target men (powersports, marine and male enhancement industries). We are not prude and we are very comfortable working in these industries…and if I could toot my own horn, produce really great & creative work. This is my issue….We have one client that we have created 14 brands for his 9 companies over a span of 20 years, which now average 58 million a year. While his companies have grown exponentially and can dominate our workload, we have remained stagnant for the last 3 years. Each Manager of these companies is free to run his company as he sees fit, and in most cases they dominate their industry….so the 'sell' part is easy and therefore branding/marketing is least on their mind (virtually make money in spite of themselves). The fundamentals of good branding/marketing does not seem to coexist with selling in their world. It's a strange and hard situation to be in because my client absolutely believes in branding/marketing yet the Managers seem to look at us as a vendor/expense they would prefer not to have if given the choice. So, the manager then tries to do the work in house until the owner sees it and tells them they need to have us do the work, whereas they will then make our job difficult. What makes it even harder is that the owner gives his managers quarterly bonuses based on the performance and profits of each of his companies. When a manager wants a larger bonus, he cuts back on our Marketing services the closer he gets to his review. I can't say anything to the owner because the Manager decides how his budget is spent, and going around him could lead to us losing even more business. I'm caught in the middle and find it hard to know what to do as I see so many lost opportunities that would have resulted in tremendous ROI, or the manager blatantly chooses to ignore the owner's requests as being eccentric, which I see as insubordination or an 'Emperor's New Clothes' scenario. I am working on getting more clients to dilute this type of situation, but I would just be curious to know how you would handle it.

  • Reply Xtine Johnes February 7, 2020 at 5:17 am

    Housing will go thought a huge shift in that it will be more modular and different materials will be used that do not require roofs, etc to be replaced. It will be Eco Houses, etc that do not require so much repair. Companies like this one are on their way out.

  • Reply Travs R February 7, 2020 at 5:20 am

    this is fire.

  • Reply portal man February 7, 2020 at 5:43 am

    gggggaaaaarrrrrryyyyyy vvvvvvvvvvveeeeeeeeeee i am your best followers and a love all your vidios and i also want you please subscribe my channel thank you

  • Reply james ransom February 7, 2020 at 5:58 am

    Linkedin? For a family home repair business. That is wrong. The home repair business should attack localized communities. They should put up tons of yard signs, swamp the neighborhood with branded trucks, knock on every door "Your neighbor is adding new X – we are right here offering it for X off". I know you are great with hammer Gary — but that was not a nail.

  • Reply Rajkawel Singh February 7, 2020 at 6:23 am

    Really good insight GV 👍

  • Reply Andrés Naranjo Mora February 7, 2020 at 6:25 am

    Love this

  • Reply Damian Malczewski February 7, 2020 at 6:46 am

    Who is a teenager and watch Gary?

  • Reply Andrew Efthymiou February 7, 2020 at 7:04 am

    Amazing Gary! Thanks mate..I will definitely watch 4+ times and implement in my business. I operate a construction business in Melbourne Australia, and found the information here very relevant.

  • Reply Kid Glo February 7, 2020 at 8:38 am

    holy shit, so much information to be absorbed in this video, this is great.

  • Reply Bernardo PatasAzules February 7, 2020 at 9:22 am

    Amazing

  • Reply DeLaSoulChild February 7, 2020 at 9:31 am

    This was overall valuable information Gary!!!!! I appreciate the teachings. It’s going to be interesting when Amazon is implemented into the Firestick so people can order their favorite items at a quicker scale while doing recreational things.

  • Reply IMAGINE SPORT February 7, 2020 at 9:32 am

    Garry🙋‍♂️

  • Reply Slosso Sells It February 7, 2020 at 9:59 am

    Gary I’m a 41 year old father of five. I agree with you wholeheartedly. I started a e-commerce business one year ago and was able to quit my 9-5 because I did $147,000 gross sales at around 48% margin selling on eBay and amazon. It’s about where the media is underpriced and where people are paying attention. Thanks for the great content. Much respect.

  • Reply RobbSimmons.com February 7, 2020 at 10:13 am

    The body language indicates that the husband is not fully invested in the business. The worst thing is to have a spouse/ partner who is not emphatic about your business! First 1/2 of the video, he can’t stop twitching, scratching and looking around. And dragging an unenthusiastic partner along in your business set a subtle negative energy to your hustle.

  • Reply Élysée February 7, 2020 at 11:23 am

    Hmm. I would think for a mature successful company, leveraging customer base would be a major hint… like offering customers Empathy wine for example … 🙂

  • Reply MVM Sports Talk February 7, 2020 at 11:59 am

    Yo Gary I started to Finally listen to what you say and started my own channel. I didn’t expect to have 100 subscribers only 2 weeks in. Thanks for all the advice!

  • Reply trevor muir February 7, 2020 at 12:06 pm

    The marathon continues,shout out to Gary for representing, Nipsey hustle was a great business man r.i.p.Great minds think alike 💯

  • Reply WESTLEY MEPHAM February 7, 2020 at 12:32 pm

    #GreatTalk
    #MassiveRespect

  • Reply Raja Houseware February 7, 2020 at 1:09 pm

    yes gary, this is one the best content i ever heard. thank you so much

  • Reply TheBizKore February 7, 2020 at 1:43 pm

    I love this one Gary thank you!

  • Reply Wellington Osadolor TV February 7, 2020 at 1:43 pm

    garryvee is a great man that have inspired me alot. He have inspired me to create my youtube channel, subscribed to my channel as i unveil more

  • Reply SEO Tools TV February 7, 2020 at 2:15 pm

    Working hard is not a solution. Many people work hard without results. It's essential to work hard and smart. Optimize your working process and prioritize the tasks. If you focus on one point, then results will come.

  • Reply Daniel Venter February 7, 2020 at 2:33 pm

    If you're watching all of Gary's content than you are not posting at scale. If you're truly following the videos you'll be busy hustling and creating content at scale…think about that 🙂

  • Reply RIKOARIshowreel February 7, 2020 at 3:12 pm

    I like the color grade, esp when Gary’s on the scene.
    Can anyone please elaborate the details on how to get that? 😊

  • Reply Talking real estate in Cleveland Ohio February 7, 2020 at 3:57 pm

    Learned so much from this video. Thx

  • Reply Freeman Furnishings February 7, 2020 at 4:13 pm

    I listened yesterday and was so fired up just by minute 17. So much great information and value. As always, amazing Gary! I start my day with you every morning. It helps get me fired up and thinking about the content I want to out out that day and helps keep me positive and shutting out the noise. Thank you! I want to repay your passion and kindness with my passion. I have a passion for creating unique pieces of furniture that surprise and delight my customers. I would love to create a custom conference room table for vayner media. Make it out of wood native to Jersey, something like Alder or Red Oak. Put a sweet resin river down it in Jets colors and top it off with kicking steel legs. Please let me repay you for all you have given!

  • Reply M Man February 7, 2020 at 4:15 pm

    Bit odd how the term "immigrant" is being thrown around like a piece of meat; my certain people. Buzzwords and filler for glorified come-up storytelling.

  • Reply SeifTalks February 7, 2020 at 4:26 pm

    Why does rick seem so upset?

  • Reply Christian Gomez February 7, 2020 at 4:32 pm

    That felt like a Harvard business class. I appreciate your work in society. 💪💎

  • Reply Karanvir Singh February 7, 2020 at 4:36 pm

    For how long will the organic reach of tiktok last? If anybody has any idea, please share

  • Reply Diversified Success February 7, 2020 at 5:06 pm

    Loving the Nipsey Hussle crewneck! Gary loved Nipsey.

  • Reply Doug Mauter February 7, 2020 at 5:15 pm

    Kudos to your guests! I think she is the first person I have seen taking notes.

  • Reply Diversified Success February 7, 2020 at 5:44 pm

    Gary has helped me tremendously grow my immigrants small business. It’s amazing how much value he gives. He will be one of the greatest entrepreneurs of all time.

  • Reply Jim McNicholas February 7, 2020 at 5:52 pm

    Gary, Great stuff, I was pulled over taking notes, this is brilliant!

  • Reply InnerLight Media February 7, 2020 at 6:23 pm

    Appreciate this conversation.

  • Reply TT Jay February 7, 2020 at 6:59 pm

    Gary you are a REAL G……. #TMC 💪🏽✊🏽

  • Reply Powerful U February 7, 2020 at 7:05 pm

    Great content as always Gary!

  • Reply Bee Line Window Services February 7, 2020 at 7:06 pm

    This is one of the best videos of yours that I’ve seen Gary. I love that this is specific to a home service business and there’s a ton of context. You’re the man

  • Reply Andrew Collins February 7, 2020 at 7:11 pm

    The tactical gems in this one were fire!

  • Reply TallTalk涛声 February 7, 2020 at 7:20 pm

    branding and sales……

  • Reply myyou tubeaccount February 7, 2020 at 7:28 pm

    Gary "Listen to it 4 times" second time I can't believed how much I missed!

  • Reply Nikolas Chapoupis February 7, 2020 at 7:35 pm

    This was crazy valuable! I love the real business insights which come out of formats like this. The motivational videos are good as well, but as an entrepreneur this kind of content is just pure gold and of a quality you don't find anywhere else.

    Would love to see more of it 🙂

  • Reply Kodak AF February 7, 2020 at 7:39 pm

    Hey Gary and the Vayner team, can we have this same concept but for B2B companies? That would be extremely helpful for a lot of people; me included.

  • Reply Steve Turner February 7, 2020 at 10:02 pm

    This is absolute gold! Thank you, Gary! Just like the 4D's. Contextual creative at scale to reduce customer acquisition cost because you are more relevant to the customer vs spending more media dollars on one piece of vanilla content, that's the game on every platform.

  • Reply Paul Listman February 7, 2020 at 10:10 pm

    GaryVee love your personality, passion and outlook on life! But these youtube views could be boosted… need to take a little page out of mr. Beast's book…You're awesome and inspire me! I hope you can inspire more people in the future!

  • Reply Sylvis Cooper February 7, 2020 at 10:40 pm

    I missed Santa Claus damn it

  • Reply We Are Dallas Fort Worth February 7, 2020 at 11:09 pm

    This is a job for Sasha!

  • Reply Ben Mattox February 7, 2020 at 11:11 pm

    I was that person at one point in time. 20:50 now I’m happy to say that I’m not thanks to Gary 💚💚💚

  • Reply THE MAN SHOP February 8, 2020 at 12:18 am

    This is one of the most insightful, practical pieces of content for small businesses that you've ever made. Thank you 🙌

  • Reply Dennis Liu February 8, 2020 at 12:51 am

    The practical value in this episode is crazy high. Thank you Gary!

  • Reply Tarak Bomama February 8, 2020 at 3:57 am

    This is a great video, thanks gary. The conversation revolves around ideas/actions that are completely practical, always bringing value.:)

  • Reply Tyler Evans February 8, 2020 at 4:41 am

    Gary this was so incredibly valuable thank you. Im in charge of my family’s construction business social media and paid advertising. Time to run that YouTube preroll product 👊🏻

  • Reply Scott Henson February 8, 2020 at 8:01 am

    This is awesome! I am the marketing manager at a roofing company. @garyvee do you think you can talk more about small business as a whole? Thanks

  • Reply PRODUCTIVELY BUSY MEDIA February 8, 2020 at 9:08 am

    "I just want to be happy dont you want to be happy" #success

    I respect everything gary stands for and I respect everyone that taps in to his content.

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