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How to Master LinkedIn Marketing in 10 Days – Successful Lead Generation 2020 | Tim Queen

February 14, 2020

Hey guys, what’s up? I am Tim Queen. Welcome back to my channel. And today I’m going to share with you the
exact system that I’m using to grow LinkedIn channels with LinkedIn marketing for my clients
in just 10 days. So if you want to take advantage of the LinkedIn
platform and you want to generate warm and hot leads for your business, keep on watching. LinkedIn is an incredible platform, with over
660 million members and almost half of them, about 330 million members are really active
on the platform. They log in once per month at least. And there is also 280 billion post impressions
every year. That means on average, every active member
will see at least 70 posts per month, and that’s really great news for you because that
means there’s not a lot of competition. You don’t have to be the best of the best. You just have to be better than the 69 other
posts in order to stand out on the platform. So if you want to take advantage, let’s step
right into day one. So day one, you’re going to visit your friendly
neighborhood photographer and you’re going to ask them, to take at least two pictures
of you. The first one is going to be your profile
picture, and you need a professional headshot. Make sure that you have professional attire
on. Make sure that you communicate the following
three features in your picture. You want to be confident. You want to look professional, that you know
your stuff and you want to be friendly and approachable. This is really important. Most people judge the book by its cover and
when someone sees your news, your content, and then you sit there, we’ll make a decision
based on your picture if they want to click on your profile. So it’s really important to communicate that
you are someone serious and that you can help them and you are a professional. And then this will help you to create a lot
of profile traffic to your LinkedIn profile. And a second picture that you want to take
is a professional LinkedIn cover image. This can be done outside. It can be done like in front of architecture
in front of nature. What you want to do is you want to get a picture
of yourself involved and like a beautiful backdrop. Maybe just something like this here over here
on a sunny day. Or like a nice skyline. And you want to put this as your cover image
on your LinkedIn profile. Because both of those pictures create a certain
feeling. And the combination of those two pictures
makes it most likely that someone will decide to scroll down. You want to use the pictures to create a friendly,
welcoming, professional and confident atmosphere for someone to feel confident enough to learn
more about you by just scrolling. And because most of the time when people don’t
pay attention to their LinkedIn profile. People open it and then they’ll click the
back button and go somewhere else without reading all the good stuff on the bottom. On day two, we’re going to optimize your LinkedIn
profile and your LinkedIn company page. This is really important. Now that you have your picture ready, let’s
take a look at all the other aspects you want to optimize. First of all, pay a lot of attention to your
LinkedIn headline. This is your one-sentence elevator pitch,
and it should tell you our ideal audience, exactly what they need to hear in order to
understand the value that you are able to provide to them. Then at your work history, at your education
history, add a couple of skills. And make sure that you get a couple of recommendations
on your LinkedIn profile. Then if you already have a company page, make
sure that you have a logo. Everything is up to date, you’re linking to
the correct company page, all of your contact information is inside, and you’re linking
to the correct LinkedIn company page on your LinkedIn profile. A lot of times people don’t realize they’re
never linking to their own company page. If that happens to you, delete the company
name and start typing and slowly until you’ll see like a little icon with your company logo
popping up. Select this and it will be linked to the correct
page. If you want to learn more about how to optimize
your LinkedIn profile, check out the LinkedIn description from my LinkedIn Profile Optimization
Course for even more detailed, how to optimize each and every aspect of your LinkedIn profile. So once you have your LinkedIn profile optimized,
let’s go to the next step on day three. Okay, let’s talk about day three today we’re
going to map out your LinkedIn audience profile. What do you want to do is you want to find
out the people would be ideal customers, and we’re going to first think about them in certain
categories. And the categories are what can be searched
for on LinkedIn. You want to get really familiar with all the
different search options that LinkedIn is offering. You go to the search field, click advanced
yet and see what you can do. You might be able to identify people in a
certain geographic location who are speaking a certain language, who work in a certain
industry, who are working for a specific company. If you have LinkedIn Sales Navigator, you
can go way more in-depth about the type of company the person’s working for. For example, you might look at how many employees
does the company have, what’s the annual revenue target that you want to work with? And then you can really tailor down your ideal
audience based on those criteria. And this will really help you to find, not
everyone will be a perfect fit into those categories, but it will help you to build
a bigger and stronger foundation of really ideal customers. And then once you have saturated this search,
you can go and branch out to different areas. So this is what we’re going to do. Map out your ideal audience based on characteristics
that you can search for on LinkedIn. So day four, and I hope you’re not getting
blown away by the wind over here. Day four, we’re going to work on what is going
on in your audience’s mind. Now that we have mapped out all the different
search criteria. So on day three, let’s look at what are their
challenges and goals. Because this is really important when we want
to create the content to really understand what’s going on in their mind. So what we’re going to look at three different
categories, what are the challenges that their company, their business is facing if they’re
self-employed, their own business efforts, if they’re like employed, what other challenges
that their company is facing because they are tasked with resolving them. So this will help them if you have something
that can help them. Fix the problems from the company. It will make them look good in front of the
upper superiors and it will help them get further ahead. This next thing you want to work on is like
what is going on in their personal career? Besides the business challenge, there’s a
lot of other things going on, personal dynamics, social dynamics. There’s a lot of different challenges and
goals that people want to have, like maybe the way they want to work with. The kind of atmosphere they want to work in,
like the company culture. So this is the second aspect you want to look
at. And the third aspect you want to look at is
what is going on in their personal life? What are some of their personal challenges? Their personal goals? And we want to map out for all three categories. We want to map out different things based
on what we know. And it’s ideal. If you know a couple of customers, you might
even ask and talk to them, find out like what’s going on in their mind, and then brainstorm
additional things that you might think might be really relevant. Some common goals that most people are facing
these areas. And this will really help you to get into
someone’s minds. And once you really understand someone and
you understand their beliefs and you understand their values, and you understand like what
is going on, what are their hobbies. What is going on in their family? What are some of the life challenges, their
life goals, their business challenges? It becomes really easy to write something
really personal. So when the person’s reading this, they feel
as if you’re writing just for them, it will feel so personal and they will so strongly
connect with your message that it will start following you. They will connect with your company and it
makes it much easier once they have this emotional connection with you to turn them from someone
who doesn’t know anything about you, into a paying customer. Now on day five, you’re going to use all the
knowledge that we gathered on yesterday’s information research, what we know about their
goals and their challenges in life and business and in their career to map out how each of
our products would be able to resolve some of them or to bring them closer to a certain
goal. Not all of your products and services will
be an ideal match. Not all might work for all categories. What we want to do is we want to find out. Where do we have overlap? This will help us to bind some of our stories
that we’re going to write later with the content and our products and services. It becomes like a natural transition. So when we’re talking about something, we
can easily align this and tie this back into one of the products or services we are selling. Now on day six, we’re gonna do the same thing
that we did yesterday, but we’re going to map the same dreams and goals and challenges
in their business, career and personal life to anything that you know as a person. Because we want to make them connect with
you as well. People like to connect to other people, and
it’s really essential that you are seeing yourself as an ambassador of your company. And when you can make people to connect with
you, people will also feel favorable about your company. So we have to make sure that we can build
a personal relationship with your audience and we can provide a ton of values for them. And to do that, we have to first map out and
understand what do you know? What are your skills? What can you share with the world that will
help them align with one of their challenges or with one of their goals? And that’s going to… You’re going to map this out. You’re going to sit down and write down hours
of time, write on everything that you know, that you think would align in some way with
one of their dreams. One of the challenges in any of the three
areas. And then you’re going to try to map out which
are the most potent topics that you can talk about. What is the most powerful knowledge that nobody
else knows about? What is your unique ability, your unique skill
set. Your unique views on the world that will help
them achieve one of those goals or to overcome one of those challenges. Today we’re going to bring everything together
that we collected and information over the last couple of days. We’re going to map out your LinkedIn content
marketing strategy and we’re going to use all the information that we’ve gathered so
far. We’re going to use how your products are going
to align with one of their goals or challenges in business, career, and life. You’re going to use everything that we know
that you have to bring to the world, all of your knowledge, experience, certain viewpoints
that you would contribute value to your audience, and you’re going to use all the information
that we found out about your audience and about their job titles, role titles, and you’re
going to map out some content to bring all of those and to align all of those topics. And that’s what we’re going to do. We’re going to map out. The content for the next couple of months. We plan out basically a sequence of content,
so it’s not possible to do this like every day spontaneously. You have to really plan this out in advance. You have to have a schedule. Decide how many posts per week you want to,
you want to publish. I recommend at least one post per day, Monday
to Friday. You can do three posts per week if you have
a little bit less time, but at least publish one post per week as a minimum. And then let’s say you want to publish one
post per week, map out. Week 1 to 52 of 2020 or 2021 and then write
down each topic that you wanna publish about and you have to make sure that you are like
not talking about the same thing over and over again. You have to have some kind of variation. So that keeps it interesting you using different
content types and using different story elements. And you are bringing different parts of your
audience together who are different preferences for texts, audio, visual content, and then
you make it really interesting and you map this out and then the next step, you’ve got
to use this content strategy to create content in bulk. So on day 8, we’re going to create your content
in bulk. And the way we do this is we focused on one
content type at a time. For example, we focused on writing and then
the only thing we’re going to do on that day is we’re going to write more content. And then on another day, depending on the
content that yet you want to produce it, if you’re going to do filming, you want to do
filming and only filming on that day. And then we can sit down and, for example,
do editing, edit all the videos on one day. So when you create the content in bulk, it’s
really easy to set aside some quality time where there’s no distraction and we can create
all the content for the entire month in the one or two days scheduling. This would allow us to actually make this
practical. So we don’t sit on LinkedIn 24/7. Because we have to get some work done right? On day nine we’re going to use all of your
content that you created yesterday and we’re going to schedule it and we make sure that
it’s going to be published across all of your different social media channels. It’s going to be published on your LinkedIn
page, and it’s going to publish on your LinkedIn personal profile, and what you want to do
is you want to select a certain day per week and keep consistent with that. If you’re doing one post per day, you can
do Monday to Friday. Choose a time when the majority of your ideal
audience is online and awake. Ideally when they’re in the office. Maybe not on Monday morning when they are
catching up on work and what happened over the weekend, but keep it consistent so people
start expecting to see your content on a certain day and on a certain time. Then this will help you to create like a pattern
which people can recognize. They anticipate your content and then they
will be online to just check what’s going on. And this will also tell the algorithm over
time that your content is really relevant for them. I use a scheduling tool, which is called Social
Bee, which allows me to schedule all of my content in bulk in advance at a certain time
on a specific profile. It can customize the content for each and
specific profile to make sure that it goes out on time so I don’t have to worry about
this. When I have a busy day, it will definitely
go out at the same time and all I have to do is. Check out my LinkedIn app maybe once or twice
per day. Respond to the comments, make sure that there
is engagement going on on your LinkedIn posts, and then keep growing your LinkedIn channel. On day 10 and we’re going to focus on getting
data-driven results and making data-driven decisions. What do we want to do is we’re going to set
up a schedule. When you are recording your LinkedIn content
results, I recommend having a schedule in your calendar. Oh, to get your assistant to extract the data
for you. Three days after publishing, writes down the
URL of the post, a working title, so you can remember what the post was about, write on
the number of views, likes, comments, and shares you got, and then track your data. And once per month, this will be the tenth
day. You’re going to look at your data and you’re
gonna make sure that you identify the posts that had the most amount of engagement or
growth, the most amount of traffic to your business, and you’re going to try to identify
like, why did this work right? Why did this not perform well? And this will help you to create learnings
and decisions that you can then test in future posts. Maybe you have a little theory why this one
worked, test it next month to see if it’s working. If the data is consistently showing that your
theory was proven right and you’re getting better results. Keep this as a permanent change to all of
your content and over time you will build more theories. You will test more and your content will improve
dramatically, and you will drive massive traffic to your LinkedIn profile and generate a ton
of warm and hot leads for your business. Now if you want to learn more about how to
create viral posts on LinkedIn, you will love my next video where I talk about how I generated
and now I have to look this up. How are generated 138 shares, 225 comments,
1,356 likes and over 252,382 views with one single post. And what you can do to generate the same kind
of content to potentially create a viral post of your own. It’s going to be like a step by step system,
which tells you exactly why this worked and how you can follow the same formula to create
some content for your own personal LinkedIn profile. So make sure that you subscribe and turn the
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for my email newsletter where I’m promoting all of my YouTube videos as well once per
week. So make sure to check this out as well. If you have any questions about LinkedIn marketing,
please make sure that you leave me a comment down in the comments section below, and if
you want to work one to one with me on your LinkedIn marketing strategy, check out the
link in the description about my VIP one-to-one coaching sessions as well. Give this video a like and also check out
those videos over here and those videos over here. To get more information about marketing on
LinkedIn, and if you want to support me and my channel, you can also consider to join
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