Articles, Blog

How To Sell On Amazon If You Live Outside The USA 🇺🇸 Jungle Scout

August 23, 2019

Hey Guys! It’s Lenny from Jungle Scout. Today I’m going to show you exactly how
you can sell on Amazon from anywhere in the world. To kick things off, lets look at this page
from Amazon, and I’ll drop the link below in the description too. If you scroll down you can see all the Amazon
marketplaces that are now operating and you can sell in. The US is by far the biggest, and where most
people choose to sell because there’s so much demand there. Germany and the UK are the next biggest and
you can definitely look into some other marketplaces as well. Going through this page is very useful to
familiarise yourself with some of the tax and regulation differences between the marketplaces. I started selling a couple of years back in
the US market, and I’m from Australia if the accent didn’t give it away. Now there were a few challenges and extra
considerations being outside of the US. Number one, receiving US dollar payments. You can nominate a bank from your own country
to receive payments from Amazon, however they’ll always send it in the currency of your country. So for me that was Australian dollars. Then to pay suppliers in China, I would have
to convert it back to US dollars and actually lose money in that double exchange rate, which
you don’t want. There were two solutions I found to help with
this. World First and Payoneer. Both allow you to receive payments in US dollars,
and then make payments to suppliers in US dollars as well, so I’d recommend checking
them both out. They both offer a variety of different currencies
so if you’re selling in another marketplace outside the US, they can help with that too. Payoneer even offers a debit card which you
can then use for your business expenses, subscriptions, etcetera. Number two, not being able to inspect shipments. If you’re based in the US, a lot of sellers
will get their shipments sent from China direct to their house, giving them the option of
inspecting the product before sending it the final distance to Amazon. Plus Amazon gives you discounted shipping
rates within the US which is nice. Being in Australia of course, or any other
country, doesn’t really make sense to do this, and would be super expensive. So there’s a couple of things you can do. First, don’t inspect your goods. I got a few samples from my first shipment
sent to me, and since then I’ve now built a great relationship with my supplier and
I know they’re always going to provide me with the best goods. The other option, if you’re a little bit
worried, is to get an inspection done in China. This is a good idea if it’s your first shipment
and a new supplier you’ve never dealt with. We’d recommend Asia Inspection. I haven’t used them personally but Greg
has and a few other people on the team, but there are others out there also. Just quickly guys, if you’re getting value
from this video, please give us a thumbs up below! We’d truly appreciate it! Alright, onto Number three, setting up a company. If you’re an American living and selling
in the US, then the easiest and best legal structure is a limited liability company,
or LLC. However for those of us outside the US, there
can be a few different options. Generally, the easiest is setting up a company
in your own country. There can be options to setup in the country
that you’re selling in, such as getting a LLC in the US, but that can be more complicated
and bring in potential tax issues, so it’s usually best sticking to your own country. Those are some considerations if you’re
from another country, looking to sell in the US. Now, if you want to start selling in one of
the European markets, then another consideration is VAT, which is the equivalent of sales tax
in the US. Basically if you’ve got inventory being
stored in Europe. Eg fulfilled by Amazon, then you’ll want
to register for VAT. VAT varies from country to country, e.g 20%
in the UK, 21% in Germany, but it’s always included in your retail price, so you need
to keep that in mind. In the US you would calculate your price like
this: Product and shipping cost per unit $5 Amazon fees $5 You want a profit margin of
$10, therefore you set your price at $20. You could get more detailed with your cost
breakdown, but this is just a rough estimation. In comparison, in the UK, the calculation
would be similar but you’d one more thing. VAT here is 20%, so you’d take Product & shipping
£5 Amazon fees £5 Profit margin £10 And now you add 20% or 20 times 0.2 which equals
4£ So you would set your sales price at 24£, to account for that extra 4£ to be paid to
the government. In terms of getting setup for VAT, it can
be fairly straight forward. First you need a VAT number. You can do this yourself but the easiest way
is to get a fiscal agent, to help you through this process. You also need an EORI number in order to import
to Europe. This is easy to apply for online and free. This is not legal advice by any means. We do have a detailed webinar that goes a
lot more in-depth, and you’ll find the link in the description below. My point here though, is that if you’re
thinking about selling in Europe, to not be put off by VAT because it’s definitely possible
to figure it out. So those are some considerations if you’re
thinking about selling on Amazon from a country outside of the US or in a country outside
of the marketplace you’re selling in! Thumbs up if you’ve enjoyed this video,
and please subscribe! Until next time guys, take care!


  • Reply Luisa Pollard December 13, 2017 at 1:10 am

    More content applicable to Aussies please!!

  • Reply Akram Abdulrazaq December 13, 2017 at 7:43 pm

    can we sale from saudi arabia?

  • Reply Deeqo 850 December 14, 2017 at 8:11 pm

    Hi Lenny thanks for the great video. Can I use payoneer prepaid card to pay amazon and register for seller account

  • Reply Christian Cristian December 23, 2017 at 1:11 pm

    If you have an LLC in USA and live in another country do they send the money in US dollars?(the bank account is also in the country where I live)

  • Reply Jason Koch January 31, 2018 at 1:39 am

    Can you tell me please. I can’t seem to find much supporting information. If you start with a US seller account. Is there an option for international listing for UK & Germany within your seller account? Or do you have to apply for a seller account in each location? Does this then mean you have to pay monthly fees for each location or just the one location/sellers account (US)? Let me know. Cheers

  • Reply Lugher Vaquero February 10, 2018 at 4:09 am

    Can I sale on amazon from Jamaica (FBA)?

  • Reply SE commerce February 14, 2018 at 9:00 pm

    We are selling on amazon and we come from sweden. We made this by getting an EIN from USA so we started a Corporation in the US! And we are also using payoneer!

  • Reply Budi Anduk March 5, 2018 at 12:49 am

    Can I run fba from indonesia?please advice from expert here..

  • Reply Tom Phillips March 5, 2018 at 10:50 am

    Hey Lenny, awesome videos, very helpful.

    What about the Nexus tax in the states?

    From doing some research, some states have a threshold of like $10k in 12 months. It's saying we need to apply for tax in every state we sell in/where the fulfilment center is located.

    E.g NY, you need to start paying state tax when you reach $10k in sales. Their tax is 6%.

    Is that true, or does Amazon take this amount into account?

    Or, because we are outside of the US completely (in the UK), we don't need to pay this state tax at all?

    Would love to get your feedback on this. Cheers!

  • Reply Vin Sher March 6, 2018 at 7:14 am

    Hey Lenny, did you start a company before you start setting up your amazon seller account or you did it later, can we later change our individual account to business account? or do we need to close it and re-create, thanks

  • Reply Ottoman TR March 14, 2018 at 6:27 pm

    Appreciate the content as a UK seller =)

  • Reply Youssef Maaroufi April 1, 2018 at 1:14 pm

    Hi there, Thanks a lot for the video! but what about US tax for non US Amazon sellers?

  • Reply Die April 2, 2018 at 3:50 am

    If your country is not listed how do you pay for amazon seller account?

  • Reply vaios frangoulis April 11, 2018 at 6:36 am

    As i live in Australia and i want to sell on Amazon USA how can i see Amazon USA from Australia as the Americans see it, i contacted Amazon the person i spoke to did not have a clue, As we have Amazon Australia now access to Amazon USAhas been blocked is their a sotution to this problem or is their a special link for this?

  • Reply Nenad Boka April 14, 2018 at 9:50 am

    Do we need Ein number or only Payoneer to start Amazon account?

  • Reply steven padilla June 6, 2018 at 2:13 am

    What if you are a u.s citizen with a American bank account but live overseas

  • Reply Ferry Klos June 7, 2018 at 9:30 am

    thanks for the info! where's the webinar link about international selling?

  • Reply Expatdu June 10, 2018 at 5:22 am

    Lenny your the best man thanks

  • Reply Simon Andovski June 15, 2018 at 11:13 am

    What if I'm not on the amazon list of countries that can receive disbursement even with payoneer

  • Reply Muthahir June 24, 2018 at 2:43 pm

    I am confused,like i am in India and if I want to start selling in USA the should I first register company in my country and also should I pay taxes of my country or in USA plz reply🤔😅

  • Reply Child Of God June 25, 2018 at 2:11 pm

    How about selling from India to USA…is it worth it ??

  • Reply qwe w June 29, 2018 at 1:54 pm

    One question I need someone to answer:
    I am not a US resident or citizen, and I do not own an LLC or other entity within the US. I would like to start selling in Amazon US with professional account as an individual for now, with no LLC. I have read that I need to be a person living in the US or have an LLC in the US to be able to import goods into the US. Please advise if this is true. See the following link: com/forums/t/requirements-for-individual-professional-accounts-as-a-non-us-citizen/335426

  • Reply Cryptocrat ML July 6, 2018 at 12:45 pm

    OK i saw the video and the url regarding tax related issues for LLC forming etc. My question is this : I'm a European citizen, want to sell to Amazon using FBA and i have a Payoneer already with USD currency. Question 1 : If i state that i'm a European citizen Amazon will place a payment to Euro to Payoneer and then Payoneer convert it to USD ? Question 2 : Let's assume i order a package of X item from Chinese supplier will i tell him the details to ship it directly to Amazon or i need an intermediate in US that will receive the package and resend it to Amazon ? 3. When a package comes from China there are no importation taxes or form to fill so that another service is needed for this ? Where i can find clear step by step information for all these ?

  • Reply Cristine Bautista July 29, 2018 at 7:07 am

    Hi, been watching your informative videos in awhile. One question is FBA dead? I've seen other people posts about it. Thanks.

  • Reply Alikhan Aldibayev August 9, 2018 at 6:13 pm

    Can I sell if I am citizen of Kazakhstan?

  • Reply General Zodd August 17, 2018 at 9:06 am

    Pls update this to reflect new Australian GST Rules on Australian Amazon sellers

  • Reply Time for laugh August 17, 2018 at 10:13 am

    Can I sell my product on Amazon in USA from India?

  • Reply Ragavendra Ragul August 17, 2018 at 5:29 pm

    I need favor from u. I planned to open a seller account with 4 friends in coming week. Im a US non-resident. I have 1 doubt that what r all the documents i need to submit after my credit card submission?

    I hope ur reply is more useful for me.
    Just now ·

  • Reply DavyThaOne August 19, 2018 at 2:57 am

    I live in Germany. Can I still use Worldfirst?

  • Reply Zoltan Gero August 23, 2018 at 9:31 pm

    Have you heard of Transfeewise? Lot better and faster, lowest conversion rate, and the best process time, multi currency , similar E xompany as Pyoneer 🙂

  • Reply naddosh_ san August 30, 2018 at 3:30 am

    what about new rules in us that talk about products from china.. is there any changed of inpect shipments?

  • Reply Fadi Ramadan September 1, 2018 at 9:10 am

    Oi does Amazon Start FBA (marketplace) downunder so we can incpect the shipment now or it's there privet Wearhouses ??
    Please make a vedio for ur Aussie FBA followers addressing Aussie new GST rule and other critical points U reckon it's useful (someone asked that before) look mate appreciate what are you doing regardless you get paid for it or not lol any help here would turnd up to a potential customer on JS anyways. Good you keep it general to suite anyone outside USA
    As the vedio title however if you can't be spacific for Ur own country followers/costumers as you need to stick with a particular agenda for JS channel please share your personal YouTube channel or any other way we can contact you freely
    Cheers Lenny
    Good man.

  • Reply Imam Hossein September 1, 2018 at 10:12 am

    What Sorts of Documents I will need to get my Product Release from US Custom as i am an importer?

  • Reply Brian Patrick September 6, 2018 at 10:52 am

    Can i sell amazon from indonesia?

  • Reply Isaac fischer September 6, 2018 at 12:43 pm

    very helpful

  • Reply Remigius Rugaimukamu September 8, 2018 at 3:22 pm

    Hey Lenny thanks so much very helpful information

  • Reply Vizconde Navinuz September 8, 2018 at 3:55 pm

    Hi Lenny! I'm Dan Ariel from the Philippines, I already have an Amazon account. But things doubt me If I can sell here in the Philippines. Am I eligible?

  • Reply david onofrei September 11, 2018 at 8:52 pm

    Where's the webinar link?

  • Reply Molly Jones September 12, 2018 at 4:46 pm

    Can I sell my products on amazon from Thailand, as I now live in Thailand?

  • Reply RockaKoala September 13, 2018 at 12:13 pm

    Oi!! mate what if I'm just providing affiliate marketing links??? Thanks bro.

  • Reply Vikas Verma September 15, 2018 at 5:12 pm

    Thanks for sharing this Video as am from India can you please guide me how can i sale products as dropshipping with as i have already account on

  • Reply Achmad Rifai September 20, 2018 at 5:06 am

    Its possible to me sell on Amazon iam from Indonesia

  • Reply вениамин александров September 26, 2018 at 2:00 pm

    payoneer is finished.

  • Reply wooly mammoth productions September 30, 2018 at 5:38 am

    what do you do if you accidentlly signed up for us associates affilliates linking and realized after you tagged yoru videos its gonna be ads and sales i guess taxed in the us is this a issue

    i just noticed the top said us locale is this a issue or cna i still do affilliate links not sales does that matter or do i have to switch all the links and redo it eeek

  • Reply Grace Nhaz October 8, 2018 at 10:07 pm

    Hi… how about Papua New Guinea?

  • Reply srujal singh October 10, 2018 at 6:32 pm

    Pls tell me how to sell my own design Western dress from India to USA

  • Reply Iustin Baciu October 14, 2018 at 10:03 pm

    I am a international student in USA, I am under the F1 VISA from Romania. If I want to sell on amazon should I make the LLC in Romania or USA, since I live in USA but I am on a student VISA? Thanks

  • Reply PB October 18, 2018 at 8:39 am

    Man, it sucks. My country is not listed as one of the required countries to start a seller account. They want an address and a phone number from those countries; what should I do?

  • Reply M S October 23, 2018 at 12:11 am

    If I wanted to sell on Amazon to the US but also have an online store in Australia how would I go about shipping? Would I have to arrange something with my supplier to ship lets say 75% to Amazon USA and 25% to Australia so I have my own personal supply to
    fulfil online orders here. Do you have any advice? Thanks.

  • Reply James Richardson October 28, 2018 at 3:43 pm

    Any ideas how to get Amazon to explain why its suspended your account? I have been trying for over a month to get an explanation. It seems they declined me as soon as they saw that I had a Swiss bank account, as I live in Switzerland. I am now thinking about forming an Irish company with an Irish bank account. Anyone had any luck with that?

  • Reply Said Khalil November 7, 2018 at 12:00 am

    Hi there ! can you please clarify more the tax declarations when selling on Amazon US being registered as company in another country ?

  • Reply Tehseen Gillani November 8, 2018 at 2:45 pm


    I have a question I am living in UAE and creating account from India.

    Do I have to register a company in India or I can create a pro Merchant account without registering a company?

  • Reply M.Ramzan Anwar December 2, 2018 at 6:14 pm

    I live pakistan. Can I sell on

  • Reply anura liz December 7, 2018 at 8:29 pm

    Hi, I am Mongolian and my country didn't listed on accepted countries to sell on Amazon. However I currently study in Austria. Am I allowed to sell on Amazon? or do I need to establish LLC in the USA?

  • Reply Rap Core Nation December 13, 2018 at 2:25 am

    How can I sell on amazon in Africa .can you help me through the process.

  • Reply Bene88 December 16, 2018 at 2:49 am

    And what about selling outside of amazon your private label products? For example to use a company which fulfils the products?

  • Reply Michael Riley December 19, 2018 at 2:21 am

    Hi Lenny, really appreciate your videos. Like you I'm based in Australia and am about to set up the right business structure (with a Director in India) to sell on Amazon India. Can I still source my product from China and have it delivered staright to an Amazon warehouse in India to save shipping it from Australia? Pros and cons? Thanks Michael

  • Reply Yahia December 19, 2018 at 3:40 pm

    Can i sell on Amazon
    I am from Tunisia ?

  • Reply Aakash Agarwal December 22, 2018 at 11:31 am

    What about the income taxes to be paid in the US/UK for selling goods in those countries ? how could those be managed ?
    Can my Indian company be registered as a seller on Amazon US/UK ? or do i need to incorporate a company in their respective land ?

  • Reply Sergiu C December 26, 2018 at 9:11 pm

    in UK you need to be VAT register only if your gross profit per year is over 80k, bellow that you don't, you need though to register for a ltd

  • Reply terry ohanlon December 31, 2018 at 1:42 am

    if i am a non resident of australia, living in thailand, should i set up a pty ltd in australia, or llc in usa, can i use my thai bank account for my business.

  • Reply Hearthstone 101 January 3, 2019 at 7:17 pm

    Pointless video. You didn’t show us how to sell. You just kept advertising services. Idiot.

  • Reply M C January 5, 2019 at 4:28 pm

    If I am selling in USA from another country, from the manufacturer do I have my shipment delivered to a US Amazon Whse or an Amazon warehouse in my own country?

  • Reply Malkin the Cow January 7, 2019 at 12:14 am

    I am a Canadian citizen trying to sell on the US Market place. I already have a U.S bank account, but do i need an EIN? What would you recommend i do?

  • Reply Hang Chetha January 10, 2019 at 12:18 pm

    love u

  • Reply Mohammed Elfard January 10, 2019 at 8:56 pm

    I am from Australia and trying to sell on amazon America. How can I register to start selling on the US market?

  • Reply xmonparx January 17, 2019 at 2:47 pm

    Nah,,,,amazon is fuctard racist . only way you can sell on amazon is you must US ppl or white or US allies ? my country already on the list accepted seller. by they still refused me become seller. with no explanation why the hell.

  • Reply Anthony Wilson January 24, 2019 at 2:13 pm

    Do you have to register a business…to be able to sell online…

  • Reply kaushik nakrani January 26, 2019 at 10:58 am

    Hello sir I ask can one question for you?

  • Reply saleh karro January 31, 2019 at 12:41 pm

    Hi Do you think that selling in USA easy. I talked with someone help us to start a company. I live in Sweden and he said that it is dangerous to sell on USA because anyone can judge you if you do something wrong. For exampel if your product damage someone so it can be a high penalty. I became very afraid. You know I don't want to sell a low quality product but is it so dangerous to sell on US marknad?

  • Reply youcef yahia February 2, 2019 at 11:30 pm

    But amazon accept only credit card and payoneer is not!!!

  • Reply Christine Joie Lagmay February 5, 2019 at 7:31 pm

    Hi all! Anyone who is selling in the US Market from the Philippines? What tax information should one submit to open an Amazon Seller Account? Thank you!

  • Reply Spartan February 23, 2019 at 10:31 am

    Can you use your home as your business address?

  • Reply chris mpala March 4, 2019 at 11:16 am

    Thanks you for the info

  • Reply Ana Hazel March 7, 2019 at 7:47 pm

    I created my account from this link @t and now I am making money yay! I think this link has a luck use it.

  • Reply Spase Ristov March 8, 2019 at 10:48 pm

    Hi Lenny, in your video you didn't mention the sales tax. According to Amazon Seller Account, one needs to setup the State Tax Settings. I live in Sweden and I've registered the swedish version of an LLC in Sweden(it's called aktiebolag here). Do you I need to add any states in the State Tax Settings of my Amazon Seller Account? How did you do it as an Australian with Australian LLC who is selling in the USA? I would really appreciate your answer, because it's very important to start this process right from the beginning.Thank you.

  • Reply Maten Raja March 18, 2019 at 11:23 pm

    Hi I have 10 year Amazon experience but my country not in seller list so please I need partners I can run successful Amazon seller account t contact 0092 300 6164802

  • Reply Kshitij Tiwari March 23, 2019 at 6:14 pm

    Hey Mate, So, If someone wants to sell in US Market through India. Taxes will be paid to US Government or Indian Government?

  • Reply Raquel Laín Vallejo March 26, 2019 at 2:05 am

    just short and quick. I love you guys you were the first peoples how helped really to understand this whole think about FBA.

  • Reply Mh M March 30, 2019 at 1:14 pm

    I am from Indonesia am I capable on selling in the FBA ? please someone somebody tell me how

  • Reply Chris Dowling April 1, 2019 at 5:38 am

    Just started learning about selling on Amazon. I have a long way to go but some great information here

  • Reply Yordan Trifonov April 1, 2019 at 3:23 pm

    I have set up an seller account from the UK, but when listing a product, it says that it ships from the UK and there is a shipping cost added automatically as well. How do I change that to say I will ship from the US?

  • Reply Ivan Raposo June 2, 2019 at 1:03 pm

    I live in the Dominican Republic, very near island from USA. How can i get started selling on Amazon. Thanks.

  • Reply Tala X June 5, 2019 at 3:45 am

    If you have and want to sell in the US do I need to make another account? TIA 🙂

  • Reply Wondering Right thru Existence June 9, 2019 at 9:27 am

    Hey Lenny great video, I've registered as a seller on AUS amazon and paying $50 a month in fees and i want to sell in USA, question is do i have to pay another fee to sell in USA as my email and password for AUS AMAZON Logs me into USA AMAZON ? THANKS IN ADVANCE


  • Reply Carol Gauvreau June 13, 2019 at 9:06 pm

    Does anyone have information on selling in the UAE from USA?

  • Reply Jamal aldein June 16, 2019 at 12:39 am

    Great video , but I have some questions please .. can I sell to US market if I'm located in Indonesia? And what they need from me exactly, what documents? Indonesia is listed for the accepted countries for Amazon seller, but I want to use the seller to sell in USA market, and to Europe market. And I have a very payoneer account since 7 years using it . I want to receive by USD for US market and by Euro for Europe market, I got both accounts in payonner .. is there any article for what I want ? Please help

  • Reply Chris K. June 23, 2019 at 7:54 am

    VAT is 19% in Germany 😉

  • Reply Catalog Island July 3, 2019 at 2:31 am

    I live in USA. I m planning to explore online market in Saudi Arabia. Would I able to to sell on amazon from saudi Arabia.

  • Reply Thomas Yu July 17, 2019 at 11:22 am

    You're more as less screwed in the arse if you tried to sell from Australia to this day where they don't give you a choice to set up an individual sellers account for non-intense sellers with all the frustrating hurdles and high monthly fees involved…

  • Reply Brian Peters July 29, 2019 at 8:49 am

    Hi Jungle Scout. I'm also in Australia and sell in the USA. I receive my money into my Westpac account. Do i get a better exchange rate if i use Worldfirst?

  • Reply Rajveer kanvat July 31, 2019 at 5:49 pm

    Hello sir i am from India and I'm selling on Amazon. Co. Uk but my account has been suspended and I want to know may I sell on amazon global pls sir reply me

  • Reply Rio August 2, 2019 at 9:37 pm

    Where is the link promised in the video about the information for the global marketplaces??

  • Reply Fabio Jenny August 6, 2019 at 6:55 am

    Hi Lenny,

    very interesting video! I’m Italian and I’d like to start

    to sell as individual (for now) on
    amazon fba but I’m not us-resident. Which documents do I
    have to provide? I also read that Italy is not supported by
    hyperwallet. I have the possibility to create an american bank account
    and activate a mobile phone  in order to have an utility to show to
    amazon but I don't know if that could be enough in order to set up the
    account. My girlfriend is also from NYC so I have the possibility to
    provide an american address but I don't know at this point if they can
    ask me a SSN or other stuff like that. In addition I don't understand if
    for example I choose an italian bank account…what about taxation? I
    mean do I have to pay double taxes for
    selling in us and in Italy because my bank account is italian?

  • Reply Veronika Goncharova August 13, 2019 at 9:20 am

    Hello Sir, thanks for your necessary information. I have a following question: I want to sell on Amazon EU or/and US, but I am not an EU and US resident.
    What would be the best option for me? To create an US account with FBA and expand to EU? Is it possible?

  • Reply Vaibhav Pal Singh August 17, 2019 at 6:29 pm


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