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September 12, 2019

Subscribe Intellectual Indies, press the bell icon and never miss an update Hello friends, my name is sahil khanna and you are watching intellectual indies. and today we’ll talk about the biggest mistake of marketer Which is called marketing myopia I won’t dive deep in the history You can check this in the description Who started it and how Talking about Marketing Myopia it’s an attitude of markter that his thinking, strategy is perfect. Here company Thinks about his products Not about the need it satisfying. of their customers. They just care about the new innovation not whether it satisfies a need or not One word comes in this definition Which comes in it’s definition which is called short sightedness. Means we did not look farther We think our thinking is perfect Our growth is guaranted We won’t do any innovation, our product is best There is no substitute of our product. We don’t have any competitor. We are the best in our market. Just like we have talked in the last video Difference between marketing and selling Normally marketer misunderstood this They think marketing is selling, we have sold a product that’s it In starting, Micromax had a name in themarket Because they tried to understand the need of the customer. BIggest example is nokia Nokia was the leader They had the best products. There was nothing like iphone Because nokia was the leader of all the category then android came Android approached the nokia first That they can make something big But they believed int their own symbian They thought it’s the best and no one could compete it So there attitude ate them But on the other side, samsung accepted this and starting selling android phones. In starting, samsung worked on low price phones and their sale started increasing. Nokia vanished literally Because people were aware that android is better Still nokia didn’t collaborate with android They sticked to their terms when they were at the verge of big loss They realised their mistake and at this point, their name in the market was vanished. Now they are on android they are still doing some mistakes. tell me in the comments, are they trying to satisfy the need of customer. or not Nokia phones are brick which is their positioning that their phone won’t even get a scratch if you hit a person with it. Their new phones Range is fine Camera is good too, it’s their positioning that camera of nokia is amazing Maybe camera is better But before buying you say that nokia phone are better. Let’s consider another example- codec camera Reel camera lot of headaches Sony brought a digital camera Where there is no need of films Directly connect memory card And we can delete pictures also. But codec is codec, that their camera is perfect Our strategy is the best Today no one remember codec. Infact no one knows sony too Because there are many other compaines. and they worked on different modules. Now what did sonu do Sony had a walkman series They came with this music solution But Ipod crashed their sales. Because they brought so many new things. CLoud system and many things. So this was the reason, their sales were never affected. Now there are many companies whose strategy are on point and they can not be vanished no matter what Example- pepsi Pepsi alternative product is coca cola Both are same but they also satisfies their customer’s needs. they know They knew their competitor is coca cola They started more brands in pepsico like lays Innovation So these things protects you from loss long ago apple was doing the same I’ll say they are still following the crowd Initially iphone was an innovation and with it’s growth slowly But they did not bring any changes In samsung, they brought OLED pannels Curved and many other things. But iphone sticked to their plan If they don’t focus on innovatioN their end is near Because consumer is selfish, he’ll go wherever he finds quality and affordability RIght now iphone has a good Software optimisation system, their phone don’t hang Relatively reliable than android I won’t say android I’ll say more reliable than samsung Because of their touch system, it gets little bit slow If you compare it with pixel. Both are same and outstanding phones But their postitoning is difffernt I don’t understand their marketing strategy If google wants then they can launch a phone within 40k and no one can compete with them But it’s their strategy Okay friends, video ends here I hope you liked it, if any doubts do ask me in the comments section Like and share If you are a student of marketin, you can check my marketing series You may learnsomething new You can dislike too Bye Goodnight Goodmorning Goodafternoon whenever you are watching this video.


  • Reply Aryan Kapoor - The Gamer November 27, 2017 at 10:18 am


  • Reply Aryan Kapoor - The Gamer November 27, 2017 at 10:18 am

    Very rare and unbelievable sport
    U should be aware

  • Reply Diwansh Kapil November 27, 2017 at 10:24 am

    Aap kaya kaam kartay ho

  • Reply Ganesh kalaskar November 27, 2017 at 10:27 am

    Aap mein Bahoot confident hai intelligence thanks

  • Reply Adv. MRIDULA PATHAK November 27, 2017 at 10:29 am

    Hello dosto kaise hai aap??? well great video.

  • Reply Zuhair Khan November 27, 2017 at 10:33 am

    YAr yea koi khass info to nai. Normal bat ha time k sath technology change hoti ha. Or jo time to time apni product Ko upgrade nai karta who jald end Hu jata ha. What's new in it bro ?

  • Reply Sajal Babbar November 27, 2017 at 12:00 pm

    Wow ji

  • Reply Abhishekk sahu November 27, 2017 at 5:25 pm

    Bhai.. Monopolestic competition, Monopoly and oligopoly pe video banaye..

  • Reply Tavheed Ahmad November 27, 2017 at 5:48 pm

    bhai mera rply kroo

  • Reply Raj Rathor November 27, 2017 at 5:54 pm

    Nhi Nokia ke mobile value for money nhi rha ab

  • Reply YOUSUF ROMEO VLOGS November 27, 2017 at 7:12 pm

    Congratulations for 50k and u will get 1m soon

  • Reply Bharat Gurjar November 28, 2017 at 10:12 am

    Sir patanjali case study only 10 yr billion dollar comapany 100 yr companies dabur 10% grow and patanjali 200% growing

  • Reply Yummy Cookie November 28, 2017 at 1:43 pm

    Great… maza aa gya myopia k story sunke… Haha? aisa lg rha tha aap story suna rhe ho time ka pta hi nai chla. Well done bhai… God bless you ☺☺

  • Reply Prutha Hardas November 29, 2017 at 1:43 am

    Thank You ! Many new things I have come to know through this video.

  • Reply Sakshi Gaur December 5, 2017 at 5:00 pm

    Tysm yr bht helpful videos hai mere exam me bht help mil gyi?

  • Reply Imamul Haq December 26, 2017 at 10:47 am

    Superb sir

  • Reply ABHINAV KUMAR January 27, 2018 at 6:32 am

    Yr ye sb vdos pe views nhi aenge to or kis vdo pe ….bhaiya ye vdo mst hai aise hee vdo late rho ???

  • Reply Aqib Javed February 15, 2018 at 12:22 pm

    Respected sir…aj meine sara din ap ki videos dekhi hain…meine pakistan sy hn…sir meine ap ka fan ho giya….aj sy ap mere marketing guru plzz consider me as your student

  • Reply Ubaid Khan February 16, 2018 at 8:40 am

    kind of information bro, but phle iOS aya and then Android. and iPhone kbhi static nhi rha, Multi Touch, 3D Touch, Fingerprint Sensor, FaceID, Dual Camera and Bezel less Phones all things are innovated by Apple.

  • Reply Rana Rajput February 28, 2018 at 4:27 pm

    Nice video.

  • Reply Rana Rajput February 28, 2018 at 4:27 pm

    Very nice video.

  • Reply humaira mou March 5, 2018 at 3:25 pm

    You are a great teacher

  • Reply Mohammed Naveedullah Sharief March 11, 2018 at 6:58 pm


  • Reply Tanuja Devi May 18, 2018 at 2:13 pm

    Do a session on POD's and POP's and its importance in competitive market

  • Reply Sem Dabhi June 2, 2018 at 4:18 pm

    Bro achcha video he

  • Reply Sushant Soni June 10, 2018 at 8:04 am

    Thanks bhai for this innovated video

  • Reply Innocent Heart Riya June 26, 2018 at 12:41 pm

    Sir can u upload Four marketing concepts.
    1) Production Concept
    2) Product Concept
    3) Selling Concept
    4) Marketing Concept

  • Reply Praveen Kumar September 30, 2018 at 5:20 am

    Sir B TO B concept smjha dijiye

  • Reply vijay sharma October 2, 2018 at 4:53 pm

    Sahil dost kaisa hai re tu

  • Reply Ali Hamza October 12, 2018 at 3:12 am

    nokia,s prices are good but shapes are shapeless

  • Reply mohan goswami October 28, 2018 at 10:17 am

    Example you use in ur videos are really informative and mind opening since in most of the marketing books v can only find the example of u.s and other market .

  • Reply shruti sharma November 3, 2018 at 3:32 pm

    Sorry but Didn't like the way of teaching..

  • Reply Joyanta gHOSH December 12, 2018 at 3:39 pm

    This is'nt about "marketing myopia" or "niche market" boss….

  • Reply Hemkrushna Borkar January 26, 2019 at 12:36 pm

    Jo wakt ke sath Nahi badlega sir Wo to out off market honga hi

  • Reply nikunj bansal March 10, 2019 at 10:58 am

    Bhai bahut badia video paheli baar dekha

  • Reply ayush sharma May 4, 2019 at 5:32 pm

    Sahil bhai micromax jio ki vjh s tabha hua

  • Reply Shahrukh Choudhary May 6, 2019 at 1:53 pm

    No lot of problems is coming in Nokia plus series charging issue.

  • Reply Amit Chaudhary May 27, 2019 at 12:11 pm

    Sir use more animation and graphic in video

  • Reply Fuad Khan78 June 26, 2019 at 9:31 pm

    Thank you so much for your video

  • Reply Mohammad Nadeem September 6, 2019 at 11:26 am

    Dislike karne ka sawaal hi nhi hai ???

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