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NYKAA Business Model | How Nykaa Earns? | Case Study | Hindi

September 12, 2019

Today we are going to talk about NYKAA If you are a girl or if you have a girlfriend or if you have a sister, You may have heard about this NYKAA is an ecommerce store Who provides cosmetics Cream, shampoo, lipstick They provide stuff like these If you are a female, then do tell me in the comments Whether you order things from NYKAA or not If you are male then also comment if you have ever used it You must be aware that cosmetic market is a profitable market. After a lot of research You get a 30-70% discount on normal products. Means this much commission Now they are dealing with high end products. Like MAC Whose foundation cream is worth 3k So in this, they may get More commission in this But right since childhood I’ve hearing this that margin is high in cosmetics And they brought it online Means you don’t need to go to stores You can order online. Brands like MAC etc If i am not pronouncing their names well I am punjabi, understand it :p When you go to their stores You can imagine the amount of money they spend on infrastructure. So if you want to spend this much money And people get free makeup from there Like come and try this lipstick It’s a part of your expenses. And this was the problem they catered. So it’s a nice business model. NYKAA was started by Falguni in 2012 She was an investment banker Means investment work and after that she started NYKAA and after 5 years, she reached Break even Means No profit No loss Means before that she was in loss In starting, it took 1000 to acquire one customer. Means Online marketing If you have heard about them, then it’s from their online campaign THey don’t advertise much on tv. They give sponsorship in femina Means 1000 for one customer. Which is reduced to 200-300 And the cart size of this industry Means the amount people add is between 1250-1500 Which is upto US standard You can imagine the high exclusive audience. They like expensive makeup and are switching towards NYKAA>They don’t have time to go to stores To buy a lipstick They can order online easily and delivery is fast They have a fast delivery system Why because they have an inventory model Means you already have all the products in bulk and they can directly send the product from their warehouse directly And delivery process is fast. If you’ll visit their website. their monthly traffic is around 10M and according to their CEO 50% customers are repeated Repeat customer means Now they don’t need to spend much on acquisition Those 50% customers will buy things without any ads And other 50% customers. We need to show them ads via social media. Affliate They have to spend on those 50% and one more thing If you want to open an ecommerce store You should have an advantage, their advantage is They are buying directly from the brands and don’t offer discounts on their own. Unless Until brands offers it. Whenever you see a discount on their site. Those discounts are from brands itself. If you receive a gift from them, it’s from brand not from NYKAA>So it’s an advantage, Now they have started their own product line. Every ecommerce department is doing it. Here you already had a marketplace and an audience who likes buying a lot of products. You have shown them your products. And they tried your products. If your product quality turned out to be good. You created a new set of audience. You want to buy your products in the inventory model. and earlier company was giving you commission BUt here profit is yours They are opening their own stores. Their idea is to open 30 stores till 2020 They may open more than 30 stores because recently they received funding and have reached break even. If you ask them about IPO She was an investment banker means she knew about IPO But according to her, unless until her profit reaches 200 crore. They won’t launch IPO talking about their revenue. Their revenue in last year was 214 crore. and now have increased to 570 crore You can imagine their growth And have already reached break even meanns profit!!!! Expenses are less. whether salary cost or maintaince cost or in marketing. NOw that they have reached break even, profitablility is high Let’s talk about financial stats They have received funding in 6 rounds. From 9 investors and they have received 69 Million dollar funding and it’s a maharashtra based company that’s it. If you need more info, you can check on crunchbase about their financial stats. One more thing, in starting They faced a lot of issues in order to convince brands. Imagine They are selling nivea to a high end product If they are shown together SO they faced issues in the starting. then after some time Brand understood their pitch They want to create a platform where every audience get their desired products. Their biggest competitor is SEPHORA What do they do They only sell high end products. NYKAA on the other side sells both type of products. and we’ll target all the audience. so according to me, business model is profitable You tell me in the comments about their business model. Okay friends, video ends here. I hope you liked it If any doubts, do ask me in the comments and do like share do tell me in the comments. about this video and questions Bye Goodnight Goodmorning Goodafternoon whenever you are watching this video.


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    Nyka me job kese pae?

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    Ghr bethe ?

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    i used many times…

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    Nykaa is my favourite shopping app. ???

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    Awsome products?

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    Nykaa is my fav website and only trustworthy website to buy makeup

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    Arey yaar marketing lagdi hai nykaa ki…majak majak me 50k k products kharid chuki main..but products are/were really very good?..

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    I just recently started using Nykaa n the products are so cheaper..

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    Bhai the lallantop Hindi news on YouTube kaise kamate hai

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    Bhaiya apki videos best hoti hai ???? thanks you so much

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    Sir Aapki VIdeo Bahut Sahi rehti hai.. I mean kafi Information milti hai jo easy nai hai Even Google bhi nahi detA… So good job Sir Jii..?????

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    Knowledgeable stuff … I like it …!

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    kiya hai

  • Reply Ashok Mandal August 21, 2018 at 3:26 pm

    As usual great informative video?????????

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    Nice video I like

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    Purplle b to competitor hai

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    Sir app Punjabi ho great

  • Reply KD Originals September 4, 2018 at 2:17 pm


  • Reply sonia mondal September 5, 2018 at 11:16 am

    can I have ur email id?

  • Reply Ranjeet Kumar Singh September 7, 2018 at 8:33 pm

    Nice video

  • Reply prateek verma September 12, 2018 at 8:26 am

    Is perfumes r real??

  • Reply fun fan September 20, 2018 at 7:03 pm

    Bhaiya mujhe app ye batao mai ek student hu mai apna ecommerce store start karna chahta hu par abhi mujhe funding bhi nhi milegi aur na koi investor so mai apna niche kaise start karu aur agar niche abhi start nhi ho sakta to kya mai drop shipping product apne website me beachna faydemand rahega in all category

  • Reply Chinu Khan September 24, 2018 at 11:37 am

    Nykaa my favourite online sopping store

  • Reply MAHALAXMI ENTERPRISES September 25, 2018 at 2:16 pm

    i want to ask u is it good idea to make website nd app of mobile accessories to sell online platform…. for future as well

  • Reply Mohit Asogia September 26, 2018 at 6:34 am


  • Reply Shahid Khan September 27, 2018 at 6:16 pm

    I want to know more about nykaa's model as I want launch this model soon.

  • Reply Shahid Khan September 27, 2018 at 6:43 pm

    And how we can approach big brands to tie up? Please let me know

  • Reply Narender Singh October 3, 2018 at 7:46 am


  • Reply hemansh sanadhya October 8, 2018 at 7:05 pm

    meri sis shopping karti hai nykaa se

  • Reply SIMAB SIDDIQUI October 11, 2018 at 9:21 pm

    how to register indorsed brand or sub brand? Or do we really need to register or parent company registration is enough?

  • Reply Nachiket Bidwai October 12, 2018 at 10:07 am

    My sister's favourite app???

  • Reply Aman Gupta October 16, 2018 at 10:46 am


  • Reply Jaya Raj October 31, 2018 at 7:35 am

    Wrong product Mila…plz return ka video bnae

  • Reply DeepAK singh November 1, 2018 at 2:42 pm

    Bhai mera naam Deepak Singh h meri khud ki shop h garments ki .
    Usme mujhe bhut loss ho raha h ap mujhe bataiye me kya kro . Plz help me

  • Reply Varsha Nikale November 16, 2018 at 10:22 am

    alibaba ple….

  • Reply Panchanan Mondal November 24, 2018 at 3:57 am

    ma nykka ma soping Karna chati hu but payment Nahi kar pa Raha hu.

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    Mera deliver ayaa nahi…..1 week ho gya…….kya karu

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    Chota Vivek bindra

  • Reply tazliyat inamdar December 16, 2018 at 3:48 am

    How to get franchise of naykaa ?

  • Reply Bitu Deori December 17, 2018 at 5:43 pm

    M nykaa dprman m kam kar ta hu

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    Medplus pharmacy business model per video banaiye

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    hi i want to know nykaa franchise cost in hyderabad?can you please tell me

  • Reply Himanshu Verma January 24, 2019 at 5:34 am

    Club factory pe case study bnao. Sir..

  • Reply Vritik Vaghela February 4, 2019 at 4:22 am

    In fact Nykaa is inspired by Kylie Jenner's Kylie Cosmetics I think??

  • Reply Divya Kaushik February 5, 2019 at 2:36 am

    Nice vdo grt job

  • Reply SHUBHAM TRADING COMPANY February 10, 2019 at 3:20 pm

    didnt use

  • Reply Kunal Ghosh February 10, 2019 at 5:32 pm

    I don't get it.
    They made it online & opening offline store.

  • Reply Sonia Deewan February 24, 2019 at 8:32 am

    Yes bhai… I love nykaa app ??❤

  • Reply Nepal Nature Views and Place any Others February 25, 2019 at 3:03 pm

    nice job

  • Reply Indian vlogger Reshma Khan 96 February 26, 2019 at 9:39 pm

    I am big fan nykaa ??good and original product fast delivery?

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    Nykaa is like my second house???

  • Reply Aman ForYou March 15, 2019 at 8:49 pm

    Great video sir ❤ ❤ ❤

  • Reply Only Love March 20, 2019 at 10:44 am

    Followe instagram

    @[email protected]_lifestyle_1

  • Reply FASHION INDIA March 22, 2019 at 12:23 pm

    .purplle ka affiliate kase banta ha sir

  • Reply Ankit Artistry March 24, 2019 at 5:35 am

    What is thier USP? Why a woman will land into nykaa site instead of amazon, flipkart?

  • Reply daracula vampire March 24, 2019 at 6:27 am

    Very informative

  • Reply pinky Sharma March 24, 2019 at 6:54 am

    yes i order from Nykaa

  • Reply Durgapur Artificial jewellery March 24, 2019 at 12:14 pm

    sir app ka sab vdo bahut acha hai i love it bahut kuch sikne ko milta hai..specialy facbook ad campaign …sir mera aftificial jewellery sell karta hu but mujhe cod facilities kaise kare all over india???

  • Reply Arpa Saha April 5, 2019 at 5:40 pm

    Thanks.. I liked the business model

  • Reply KJ GOPIKA April 19, 2019 at 6:29 pm

    Amazing video! Simple and well explained. Nykaa gives good service.

  • Reply Sachin Sharma April 22, 2019 at 4:51 am

    How to start new online business

  • Reply Beautiful Life April 25, 2019 at 8:12 am

    bohot use karti hu main nyka

  • Reply Nitesh Kumar May 4, 2019 at 5:38 pm

    Nykaa me job krte h bhai

  • Reply commerce with me May 17, 2019 at 1:53 pm

    Sbse jada nyka se shoppng

  • Reply Angel Tiwari May 18, 2019 at 11:54 pm


  • Reply Islamic*** May 21, 2019 at 8:15 pm

    Bhai cosmetics isme margin hi to nhi hota tera knowledge thik krwa

  • Reply jaya gupta May 26, 2019 at 4:25 pm

    ye ladkiyo ko lootatey h mai inko lootati hu…….. ??????

  • Reply Arslan Bukhari May 27, 2019 at 3:15 pm

    love from Pak, m ne ap se pocha tha k e-commerce stores ki shipping cost management k baare mn bta den

  • Reply Naba kumar Das May 28, 2019 at 7:20 pm

    zyada check karne ke liye kiya bataya samaj nahi aya

  • Reply Shaikh D Creations May 29, 2019 at 8:16 am

    I am rewarded with 100 points by nykaa… Nd in my wallet they hv added 21.0 rs …..
    Rewards points is( 2100 ) = 21.0
    Enter amount is being showed wht to do I hv no idea plz hlp

  • Reply Ritika Soni June 10, 2019 at 6:21 pm

    Time h bahar ja k lipstick lene k liye but korea k beauty brands b nykaa pe milta h jo ki india me har jagah nai milte aur nykaa cosmetic bhechne me amazon se b best h kbhi koi complaint nai aai

  • Reply Hemangini Ningombam June 11, 2019 at 1:49 pm

    How can become dealer of nykass cosmetics pliz tell me d details

  • Reply Srishti Thapa June 16, 2019 at 9:59 am

    I love love love nykaa….. Discounts and offers are so great. They provide genuine products..?

  • Reply Anwesha Sarkar June 18, 2019 at 12:21 pm

    Vaiya kch din se main jo v chis nyka se order kar rahi hu wo kch din bad automatically cancel ho raha hai mughe kch mil nhi raha hai. Akhir aisa q ho raha hai plz help???

  • Reply Simran Bano July 10, 2019 at 6:23 pm

    Nyca is lovely

  • Reply rozika kumari July 17, 2019 at 5:29 pm

    I lv fav…

  • Reply Neha Vats July 29, 2019 at 6:14 pm

    Bkws site Mera order hini bhj rhe

  • Reply queen dom July 29, 2019 at 7:05 pm

    I'm obsessed with nykaa❤?

  • Reply nitu murarkar July 31, 2019 at 10:42 am

    Nykaa account pr password bhul jaye to kya kre???? Btao plz

  • Reply twinkle cherubic chaturvedi August 8, 2019 at 2:49 am

    Yes ,I am happy with nykaa lots of shopping?

  • Reply mohd Aadil August 12, 2019 at 10:00 am

    Sir apna number do

  • Reply suman kumawat August 23, 2019 at 7:57 am

    sir how to create nykaa seller account ??

  • Reply Asher Sheikh August 24, 2019 at 5:56 am

    plz make a vedio how can i use nyka wallet

  • Reply reena jedhe August 25, 2019 at 2:11 pm

    What struggles the company have to face in the initial stages?
    How they raise fundings(in detail)?

  • Reply tarannum ansari August 26, 2019 at 7:00 pm

    Business model best hai but an nyka k products bhi unhi sellers k through arahe jahan se Flipkart aur Amazon sell krte Hain .and mosty from gurugram

  • Reply Mehboobali Shaikh September 2, 2019 at 4:01 am

    nice Bhai

  • Reply abcd ronal September 3, 2019 at 6:15 pm

    I like this business idea and thankyou for making this video !

  • Reply Davinder Singh Dhalio September 7, 2019 at 3:12 am

    I luv nyka

  • Reply Amarjeet singh September 11, 2019 at 3:53 pm

    Hi, thanks bro…
    I manufacturer of premium women lingerie products… Just help me to tell that how I can sell my products on nykaa…

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