To create a Campaign, navigate to the Campaigns tab in your Voluum panel. Click the “New Campaign” button. From the dropdown, you can select simple and advanced campaign forms. For this tutorial, we will concentrate on the advanced campaign form as it has all the advanced features included. Begin by selecting the traffic source for this campaign. Now, Select the country tag. This option allows you to organize your campaigns in Voluum. For example if you have offers and landers designed for a specific location, by choosing the country tag you can easily group them. If you’re running a global or multi-geo campaign, you should leave the country selection field as the default Global. Remember – this option is added only for organizational purposes in your Voluum Panel. Making changes to the traffic source or geo will be reflected in your campaign name. Add a unique name for your campaign so you can easily identify it. You can add emojis to make the campaign stand out. The whole campaign name will be previewed below. Pick the cost model based on the traffic you plan to purchase nd the model supported by your traffic source. The models you can choose from are: cost per click, CPM or “cost per 1000 impressions”. cost per acquisition, example – conversion RevShare – where the cost value will be calculated based on the payout sent in the postback URL or specified in the offer configuration and the percentage set in the Percentage share field. The last option you can use is Auto. This is only available if the associated traffic source template has a macro, which tells voluum what the cost model is defined within the cost field. Directly under the Cost Model field, you will see the “Conversion reporting to traffic source” section. Under the cost model, you have additional advanced options for sending the conversion data to the traffic source. Use them if you need to set up a unique for this campaign traffic source postback, set up a postback per event type or set up a pixel redirect URL. elect a workspace if needed if you are not using workspaces, just select “initial”. Add personalized tags to easily search for the campaign later. Add notes if needed. Click “Next” to move to the Destination tab. There are three available destination options to choose from: FLOW, PATH or listicle. A FLOW is a campaign funnel template. You can apply it across multiple campaigns at once. The PATH destination option can be used to configure a campaign funnel specific to a single campaign. Lastly, you can choose listicle tracking. This option is available on the Profit pricing plan and above It allows you to create a complex path for your visitors using multiple landers. In this example, we’re using the PATH option. You can either Load paths from a flow template or add paths from scratch. The available redirect modes determine how your referrer data is passed through your campaign for each visitor: 302: This is a default option. This is a standard temporary HTTP redirect that sends a visitor directly to the desired location your promoted offer. The referrer data is passed to the campaign endpoint. Meta-refresh and Double meta refresh will send the campaign visitor to an interim domain before redirecting them to your campaign’s offer. In these cases, the referrer data will contain information from the interim domain and not the original source “Default redirect mode” will be applied by default to all paths in the campaign but you can make changes in every single path in the campaign funnel. Select traffic distribution AI for paths if you want to automatically optimize weights on your paths. Learn more about this feature by watching the relevant tutorial. Let’s start with the default path since at least one default path is required to save the campaign. Start with naming your path. You can choose the path destination for this specific path: Landers and Offers if you are using a standard flow with a landing page and offers Direct linking when you are not using a landing page. By selecting this option the landers section will hide from the form. Listicle path if you want to create a path with a prelander and a lander, this is the option for you. The visitor first sees the main lander which links the visitor to the sublanders. Sublanders contain the link to the offer. This option is not available on the Discover plan. Then, adjust the redirect mode if needed for this specific path. Notice the additional option here – redirectless. This option should be used if you need to skip the classic redirect to the offer page. The redirectless method of tracking operates in a similar way to the Direct Tracking Pixel. To use it you need the Profit or higher plan. Traffic Distribution AI for offers and landers, the traffic is automatically sent to the landers and offers that perform best. you can select between 4 different options and decide how the offers’ and landers’ weights should be optimized in order to boost your performance. To learn more about Traffic Distribution AI you can watch a relevant tutorial To choose an existing lander, select it from the available drop-down list. To create a new one click on “Create new lander”. This will open a lander configuration window. You can add more landers per Path and perform A/B testing in your campaign. The same applies to adding offers. Remember about the limit which is 50 landers and 50 offers per path. To add more landers to your path, click “Add Lander” and follow the same process as before. Now, to add an offer directly to this campaign’s primary path, click on “Select offer”. Adding new offers within the campaign configuration window works the same as adding new landers. If you want to remove landers or offers rows, you can do so by clicking the “bin” icon. To add more default Paths within your campaign, simply click “Add default path” and proceed with the same process. To enable traffic to be targeted to a particular destination based on specific criteria and values set, watch the corresponding video on how to add Rule-based paths in a campaign. If you want, you can save the whole set up as a flow using the option at the bottom of the window. Select “save as flow” and type your preferred name. Once set, you can save the campaign. Your newly added entity will be listed in the campaigns tab. Once saved, a new tab is unlocked – tracking tab. Here all your campaign tracking links can be found depending on the type of tracking you chose. Your main domain is already selected, if you want you can update it for this specific campaign. All tracking links will be updated accordingly. Tokens and parameters from the traffic source template are already added to the campaign URL . Copy the campaign URL and provide it to your traffic source and you are done!