Hey what’s going on my name is Scott Medlin
and in this video I want to talk to you about how to get traffic for affiliate marketing
and I will start in just a bit. There are so many ways to promote your link,
and thank goodness for that! Each advertising model is unique to the affiliate’s selling
points, online presence, target demographics and so forth, so it’s hard to put promotional
models into neat little boxes.That being said, we can at least divide link promotion/advertising
into two general fields: free and paid. Let’s start with our favorite four-letter word,
shall we? Free traffic generation is just that – bringing
in site visitors at no extra cost. In terms of accountability, this traffic is as squeaky
clean as it can get. You will always know where your traffic is coming from because
you personally generated it. People liked you and the value that your product provides,
solves a problem, or fulfills a need for them. So, with free traffic, you are not siphoning
traffic from other people’s marketing lists and databases (for example, solo ads), but
I’ll get to that later. Promoting for free does require more effort
than just paying an advertiser and watching the clicks roll in. However, like I stated
before, the people whom you personally reached out to using free methods actually value your
input – a very important detail in terms of conversion and engagement.
Okay, you’ve got the “what,” now on to the “where” and “how.” You will
definitely want to utilize Facebook, Twitter, Instagram, and other prominent social media
sites. But let me begin by saying do not waste your time following feeds, spending endless
time in chat rooms, befriending several people at a time, so on and so forth. Also do not
overwhelm yourself with too many social media accounts.
Your prioritization of these social media outlets will depend on the nature of your
content. Are you promoting physical products that look good in pictures (so, Instagram),
or do you like to produce article and blog content surrounding your digital info-product
(more like Facebook/Twitter)? If younger millennials comprise a large swath of your target audience,
then Snapchat is a gem. Now, I have to mention that Facebook is not
as business-friendly as some other social media sites. For example, if you are promoting
an affiliate link for a JVZoo product, forget it. Facebook won’t even allow you to post
the link. You have to literally split up the link address and instruct people to take the
space out when they enter it into the web address bar – who would take the time to
do that on mobile? One person, maybe..
Of paramount importance in social media advertising and other free promotion methods is targeted
content. You absolutely must find the right audience for your niche. If you are spamming
people in the Facebook group “Dog Trainers for Fido” with weight-loss content, you’ll
be hard-pressed to make any sales. If you’re promoting a digital info product
about making money online with affiliate marketing, then find people on social media who follow
successful affiliate marketers. You can google the most successful affiliate marketers and
find them on social media that way. Of all the fun tricks and techniques you will
use, staying active within the appropriate niche (aka targeting) is absolutely imperative.
Follow and befriend people, add applicable content and keep the momentum going.
In order to accomplish the above, you must find where the people in your niche spend
the majority of their time social media wise. Once you have found the right people in the
right niche, don’t just blast your link. They don’t know you yet. Interact with them.
Show them the value of your product and how it can help. Prove that the product is helpful,
using a personal and experience-driven approach (because you did buy the product, right??
Or you do know a lot about it right??). Offer training on the product’s use or even a
free service that relates to the product. Another free promotion method is YouTube.
This is definitely the most effective nowadays because people will watch videos all day,
and it’s just such an attractive and engaging medium for connecting with an audience. It
allows you to transcend from a snippet of text to a human. They can hear your voice,
see your face, and listen to your stories. Speaking of, you need to offer something of
value up front with YouTube, just like FB, Twitter, etc…If you are promoting affiliate
marketing training, then make a video discussing the basics of affiliate marketing. Perhaps
at the end of the video, you could state, “If you want to learn about how I was trained
for success, select the link below.” Now onto the paid traffic…
Alright, if I didn’t lose you yet, it means you would at least consider throwing down
a little coin for steady traffic. It may take more than a little, though. Paid traffic can
be very expensive. If done right, though, your revenue will of course outweigh your
ad spend, and boom – you’ve turned a profit. Solo ads are common in the paid advertising
realm, especially for affiliates, but I disagree with anybody who hails them as the end-all-be-all
of affiliate marketing ads. Yes, you can find plenty of highly rated and reasonably priced
solo ad sellers out there on websites like Udimi, but their lists are routinely blasted
with advertisements – not exactly prime, quality traffic.
Plus, the unfortunate truth is that some solo ad sellers will use “bots” to manufacture
fake link clicks. Yep, they will actually generate clicks using bots who will of course
never buy anything. Solo ads can win you some sales, and it is a means to build a list,
but do not rely on them as the one and only solution to your need when it comes to you
spending money on traffic and advertising to bring in traffic.
You can negotiate with a traffic broker, who will reach out to people with internal lists
and share your affiliate link for opt-ins, traffic, or a specific CTA you have, but they
can also be expensive. Make sure they have good customer service. I once bought 1,000
clicks from a traffic broker, who took more than a month to even begin to bring the clicks
in. In the end, I only ended up with 800 clicks. So, do your research!
If you have your own website, blog, or YouTube channel, you can reach out to influencers
for a quick spot in one of their videos (just imagine a shout out from an influencer to
their audience of 100k plus). But, once again, it has to be in the right niche. If you’re
promoting parenting resources, an influencer in the wealth and luxury niche will not be
able to give you a shout out or generate sales for your niche. You find an influencer and negotiate with
them about a shout out, if they are willing to discuss with you. You can definitely find
help with influencer traffic on websites like Ifluenz. Ifluenz’s motto is “Influencer
Marketing Made Easy”. So help Ifluenz, help you. Make sure you are marketing your content
at this point, however. Your website, your channel, your blog, etc. Don’t just push
the affiliate link. Last but not least, Facebook, Google, YouTube
and other major online entities will simply let you post ads (and in Google’s case,
rank your content on the first page) to your audience for a fee and within their policies.
Depending on your strategy and the site you’re using, you may be using a pay-per-click, flat
fee or other payment model. Fortunately, Facebook and Instagram ads work
together. Another convenience in this realm is the ability to set limits; you determine
the maximum amount you’re willing to spend, and that caps it. While you’re creating
your ad, you can narrow down sub-demographics to better target your message.
For example, if you’re creating a Facebook ad for your automobile accessories content,
you can tell Facebook to post the ad to a certain gender and age, and to advertise to
people who have liked automobile page xyz. Speaking of the ad itself, remember to make
it fun and exciting. People aren’t going to stop scrolling through their feed if your
ad looks about as exciting as a brick wall. Recall what I stated earlier about Facebook’s
strict stance on business. If you are promoting a product that helps
people to earn money, then nope – you won’t be able to send people to the landing page
generated from an affiliate link. What the ad can do, however, is provide questions for
people to fill out while generating leads for your email list. Then, within your email
list, you can provide the affiliate link. I covered a lot of the heavy hitters, but
there are certainly many, many more ways that you can promote your affiliate link. Some
are really creative and out there, some are free, and some are paid. If you want to learn
more, there are resources in the description box below.
One last piece of advice: whether you are receiving free or paid traffic, never ever
let your list go dead. The sale will probably not be made at first, but if you consistently
(not overwhelmingly) provide valuable content to your email list, the trust will build and
the sale will be made. If you liked this video and learned from it,
please click the like button below. Don’t forget to subscribe to my channel, and use
the comment section to ask any question you might have. Take care and God bless