Articles, Blog


February 26, 2020

Hi guys and welcome back today I have another one brand makeup tutorial for you. Full face using Primark makeup. Primark literally blew me away. Blew me out of the water, got my face looking lit today, so if you wanna find out how to achieve this look just keep watching. We have a little bit of a exclusive on this because I’m actually the first person to see this foundation: Primark My Perfect Colour foundation. I’ve got three different shades today. Shade Nude, Nude Beige and Porcelain. I’m gonna give the PS Pro blending brush a go and let’s hope that we get on well with it today. I feel like so far the brush is kinda just taking the foundation off my face rather than blending it out. Am I just having a bad day or are you guys seeing that as well? I’m gonna switch to the Real Techniques contour brush and give this one a go to blend out that foundation. Let’s try that again shall we? How nice does that look on the skin there? That is so pretty. Oh my gosh, Primark foundations definitely need a little bit more love. That looks amazing so far. I’m gonna carry on and blend out on the other side. For my concealer today I have the PS My Perfect Colour concealer stick and this is a full coverage natural finish concealer. I have this in the shade cool sand. Using the back of a clean brush I’m just gonna take a small amount of that concealer. Pop that on the back of my hand just to warm it up. Dab on a small amount of that concealer where I need extra coverage and then taking my small fluffy brush I’m just going to very lightly just tap and stipple to blend it out. For my eyeshadow today I’ve got a few brand new products, and first of all I have the PS Cotton Candy collection. This is an eyes, lips, and face collection. Inside we have–ooh–two highlighters, three different shades of eyeshadow, and a lip cream and I also have the eye candy eye pigment. I’m excited to try this. Oh it actually has a lid, that’s really clever. Um I’m gonna take that onto the back of my hand. Oooh it’s shimmery! I had no idea that it was shimmery! That has literally made my entire day. Holy **** guys, do you see that? I’m gonna start by taking this really pretty, kind of like baby pink cotton candy shade. Layer that all over my eyes. I’m gonna move on to the darkest eyeshadow shade. Just gonna apply that into the crease to add a little bit of definition. I’m just gonna do the same on the other side Using my Zoeva 234 Luxe Smoky Shader brush, take that cotton candy shade, followed by the darker shade along my lower lash line. I’m totally aware that my eyeshadow looks a little bit like two black eyes. I’m gonna add some glitz and glam using the eye candy eye pigment. This is the shade Raspberry Bon Bon. To apply that pigment I’m using the Smith 253 brush. Just tap that onto the eye. To really add a touch of drama to my lid I’m using the PS eyeliner and this is a two pack of eyeliners for £1. Super affordable. Oooh, we lost one already. I’m gonna take that eyeliner and once again I’m gonna use my hand as a mixing palette. Back to that Smoky Shader brush. Dip the end bristles of that brush into the liner and very gently start smoking out around the lash line. This way we kind of get that really stunning, almost like an end- of-day smoky eye and it’s just really sultry. For mascara today I have the PS Workout Splash Proof waterproof mascara. This one is only £2. And for my lashes today I’m using the PS Individual lashes. You get 56 individual lashes for just £1. Usually I do not have the patience for individual lashes. I had a shoot recently with an amazing makeup artist called Francesca Neil, and she did the most stunning individual lashes on my eyes and I was just like **** now I’m gonna have to start using them! I’m gonna try and be patient and give these a little go today. I’m not going to lie, if I get fed up or I screw it up, I might just rip them off. Positive sides of single lashes: my lashes are looking so freaking sultry and fluffy and floaty right now. Negative sides: I nearly used up the entire pack. A large majority of these are currently sat on my floor. I’m gonna go back to that PS liner and I’m just going to line my upper waterline. I’m just going to run some mascara on my lower lashes. For my brows today I have the PS brow pencil and this is in the shade medium. And to set my brows I’m using the brow fixing gel and this is in the shade clear. Now that my eye makeup is pretty much nailed I’m going back to the under eye area. I have the PS My Perfect Colour liquid concealer. I have this in the shade Porcelain and the shade Nude Beige. These are only £2 each. The packaging looks so similar to the Nars Radiant creamy concealer. I’m gonna start with the shade Nude beige I’m just going to be brave and take that straight into the under eye area. I’m gonna start blending that out and I’m using the Morphe E22 brush. And to highlight the under eye area I’m using the shade Porcelain. I’m literally so impressed with this foundation and concealer range right now. I really like how the foundation looks, and I am loving these kind of creamy concealers. I’m gonna take that onto my chin and also just and smidge onto my forehead just to really highlight my and lighten up the center of my face. And to set my base I have the My Perfect Colour mineral powder. This is a medium coverage loose powder. I have this in the shade Ivory. Oh my God this does not wanna come out. I’m gonna set that under eye area using my NYX 26 brush. I love this brush. Out of everything I’ve tried so far, the My Perfect Colour mineral powder is probably my least favourite. It’s kind of come out a little patchy and gone a little bit cakey in places as well. We were definitely, definitely on a roll up until the powder, and I kinda feel like the powder’s maybe let it down slightly. To add some definition to my skin I’m using the PS UIltimate Face Sculpting Palette. In this palette we’ve got some contour shades, there’s a couple of highlights, some eyeshadows, and it’s generally quite a good palette for £6. Granted many of the shades are very similar. I’m going to mix these two shades here and just add some definition to my cheeks. We’ve gone a little bit patchy there. Literally doing so well up until the powder. For my blush today I have the PS blush, and this is the High Pigment blusher in the shade Desire. And just sweep that over my cheeks. For highlight today I’m going back to the PS Cotton Candy palette and I am gonna take maybe this one. Ooh, that’s very pink. Let’s just go for it. Ooooh, that’s come out so nice! No highlight– BAM–highlight! Bam! Bam! Baaaam! I actually want to take that into the tear duct as well. That is definitely what we needed. How cute is that guys? And finally to finish off the whole look I’m using the PS XXL Plump. When you see the packaging you would definitely not think that that would only costs £2.50. Just gonna take that onto the back of my hand and that is such a nice kind of mauve-y shade And finally, I’m taking the shade Oh Snap. A really gorgeous soft pastel pink shade and then using my finger, I’m just going to dab that into the center of my lips. OK guys, so this is the finished look and I am so freaking impressed. If somebody did my makeup like this and I couldn’t see where any of the products were, I would never ever think that they were all from Primark. The eyeshadows were pigmented, the foundations had great coverage. The under eye concealer, I am like blown away by. Even the £1 single eyelashes were a ***** to apply, but they look freaking amazing as well. My favourite products that I tried today were the PS My Perfect Colour foundation. I also really really liked the My Perfect Colour concealer. The eyeshadows kick up quite a lot of pigment and as you know from my Sub Culture palette, I’m not really a fan of that kinda thing. Also really impressed with the packaging on the glosses. These are very, very similar to the packaging on the Jeffree Star liquid lipsticks. I wouldn’t be surprised if it’s the exact same factory packaging to be honest. And there we go guys that is my thought on my full face of Primark makeup that I have done for you today. I am so freaking impressed, and if you are near a Primark, definitely try this foundation out. Definitely not sponsored, I’m just freaking amazed by how good these products are. Let me know what you guys think in the comments section below, were there any products that you think “I need to have that in my life” or was there anything that you were like “Mm-mm, not for me.” Thank you so much for watching and if you enjoyed this video make sure that you hit that subscribe button, and for weird and wonderful products reviews you can click here, and for more makeup tutorials here. Thanks for watching guys and I’ll see you soon. Bye!


  • Reply Fiona Quinn August 16, 2017 at 11:46 pm

    u look fantastic. great bargains at primark xx

  • Reply Emily Victoria August 16, 2017 at 11:59 pm

    i love primark 😻😻❤❤ and this video 😻😻 I've actually just filmed a look book with quite a few primark things, it would be great if some of you would check it out ❤✨✨✨

  • Reply Queena Wu August 17, 2017 at 12:16 am

    No highlight,bam highlight 🤣🤣so cute

  • Reply 北田ともみ August 17, 2017 at 12:18 am

    i love your energy so much in your videos!!! 💞💞💞💞💞

  • Reply Jullian Ball August 17, 2017 at 12:29 am

    Love your beautiful highlights! 💋💋💋💕💕💕

  • Reply Neeltje Lien August 17, 2017 at 12:34 am

    whaha no highlight 😰 BAM HIGHLIGHT ✨😍

  • Reply Manuela B August 17, 2017 at 2:10 am

    I love you so much. Youre my inspiration ❤

  • Reply Ellie Lynch 2 August 17, 2017 at 2:49 am

    For some reason I feel like your name is so cool… Em Ford. Am I the only one? Oh yeah, I'm six hours late 😝

  • Reply Ellie Shockley August 17, 2017 at 3:21 am

    This video literally makes me wanna run to Primark ASAP! xx

  • Reply ale August 17, 2017 at 3:41 am

    one of my fav makeup looks

  • Reply Elaine Fernandez August 17, 2017 at 3:54 am

    Em has got to be the only YouTuber I know of that stayed the same ❤ always kept it humble ❤

  • Reply Michele August 17, 2017 at 4:10 am


  • Reply xMourningStar August 17, 2017 at 4:26 am

    The concealer packaging looks identical to the Maybelline Fit Me concealer.

  • Reply Kimberley August 17, 2017 at 4:31 am

    When are the foundations coming out in primark? I'm totally planning a 9am visit on payday to my local primark haha I want to be the first person in and buy the cotton candy stuff the concealed and the foundation! I'm so so pale it's so hard to find something that looks natural and doesn't oxidise.. Thank you so much for this!!

  • Reply Lolis Moreno August 17, 2017 at 4:40 am

    You are so BEAUTIFUL 😍.

  • Reply Alex R August 17, 2017 at 4:49 am

    I think the makeup is beautiful. But I noticed that at the time of showing the "before" and "after" makeup, your skin looked a little gray and opaque with the base of makeup on… P.S. I really like your tutorials 😘

  • Reply Adél Pondělíčková August 17, 2017 at 5:16 am

    I am seriously very angry right now because I went to primark yesterday after like two years and I would have needed this video just a few hours before! 😀

  • Reply Rania Niazi August 17, 2017 at 5:17 am

    u r so beautiful … ❤

  • Reply Sofi Anderson August 17, 2017 at 5:55 am

    You are so glam! Very pretty. I love watching your videos, because you are so real. You crack me up, because you drop items, you get super surprised, (real) and just feel like a friend. Forgive my ignorance, but is Primark/mart a drug store, or super store? Thanks.

  • Reply Judy Aura August 17, 2017 at 6:15 am

    "Oooh, highlight, highlight. BAAM!"

    you're waaaay too cute, Em! Love your videos so muuuch❤️

  • Reply Bunny button August 17, 2017 at 7:14 am

    How long did the make up last 😧

  • Reply M.K Niazi August 17, 2017 at 7:37 am

    I just noticed how much she moves her hands haha xD

  • Reply Claire Dickson August 17, 2017 at 8:40 am

    What foundation shade was used out the three? X

  • Reply Maria Maraki August 17, 2017 at 9:12 am

    your skin looks so good!! congratssss! i am dealing wih acne :((((((((((((((((((((((((((((((

  • Reply Holly Marler August 17, 2017 at 9:17 am

    Love you so much xx

  • Reply Sarah Baroom August 17, 2017 at 10:03 am

    I was just waiting for someone to review the new primark makeup because i saw an ad while i was walking past it and i already knew that there false lashes are great cuz i used them before. I'm so happy you reviewed it

  • Reply Morgan Templeton August 17, 2017 at 10:05 am

    Love the pink eye shadow!

  • Reply Sarah vargas August 17, 2017 at 10:10 am

    Love you so much your beautiful you have beautiful face ♥♥

  • Reply giulia2020 August 17, 2017 at 10:41 am

    Although the foundation and concealers seemed to apply very nicely I was wondering how do they last throughout the day? An update on that would be very nice!

  • Reply Meherbano Faisal August 17, 2017 at 11:12 am

    nailing makeup look as usual ever good

  • Reply Amber Gabriels August 17, 2017 at 11:13 am

    It looks amazing!!! 😍

  • Reply Meherbano Faisal August 17, 2017 at 11:30 am

    r these tattoos on your arm real

  • Reply GGizHere August 17, 2017 at 1:01 pm

    I found that with the P.s. eyebrow pencil's brush the brush would twist and fall out. It's very loose

  • Reply Lillie Crispin August 17, 2017 at 1:28 pm

    Great video and what your accent by the way, just can't pick up on it 😂 xx

  • Reply Not ur b*tch August 17, 2017 at 1:35 pm

    Can I get a like cause it's my birthday and if I get at least just 1 like that would make my day 😊thank you love you guys though u guys r wonderful

  • Reply Red's Makeup Bag August 17, 2017 at 1:39 pm

    Ok I need like seven of those concealers x

  • Reply Katherine Collins August 17, 2017 at 5:38 pm

    Hi Em. Firstly, you are amazing and so inspirational. I am 36 (OMG) and have only really started wearing more than a bit of mascara and lippy. Your videos have given me inspiration to go out and try something new. I don't always get it right, but I have a blast trying. One day I will get it perfect and on that day will post a pic. Again, thank you for all the work you do and good luck x

  • Reply paul mcfadden August 17, 2017 at 5:46 pm

    I just love the pink sparkly background, I saw you on the program my Life with Nikki Lilly! You are both my favourite YouTubers! Your biggest fan Imy x

  • Reply kunstweibchen_ 1 August 17, 2017 at 5:57 pm

    I think the Primark matte lipstick range is quite good. Compared to high end or drugstore ones, which I wear for like 12 hours sometimes, the primark ones last a whole day, they dont crease and the lips still feel like lips after a while, even though they are matte. Definitely my go-to when I want my lips to look flawless. And their colorrange is pretty good, too. 🙂

  • Reply Holly K August 17, 2017 at 6:21 pm

    You are so gorgeous ❤️😩

  • Reply elci August 17, 2017 at 9:06 pm

    The fact the video is exactly 10 minutes long is very satisfying

  • Reply Carly Graham August 17, 2017 at 9:38 pm

    nod cousin personal official divorce state taste elect.

  • Reply Francesca Harper August 17, 2017 at 9:45 pm

    Such a pretty pink look, I can't believe how much primark makeup has improved! Did your skin react well to the foundation? I have sensitive skin so it would be interesting to know:) x

  • Reply Hamimah Hamdan August 18, 2017 at 12:22 am

    You are soooooooooo pretty !!!!!!! 😍😍😍😍😍😍😍😍😍 and i love how soft your voices is 😍😍😍😘😘😘

  • Reply niqcole lombardo August 18, 2017 at 12:40 am

    Amazing!! Heading over to Primark.:-)

  • Reply Lauren Clifton August 18, 2017 at 1:10 am

    Where do you buy Primemark? I've never heard of this. Are you in the US?

  • Reply Magical Key Readings August 18, 2017 at 4:40 am

    If you will stop using make up, your skin will be healed. After 15 year of feeling that i "have to" put make up I'm considering to throw this toxic shit to the garbage.

  • Reply Sara August 18, 2017 at 6:11 am

    Would the foundation be good for ppl w dry skin? (Eczema)
    Also, when does the range come out?

  • Reply chelseyyx August 18, 2017 at 10:27 am


  • Reply Amelia Bearns August 18, 2017 at 12:03 pm

    what brush do you use for your blusher please???

  • Reply Zehra Özkan August 18, 2017 at 3:24 pm

    Only kiko makeup pls

  • Reply PrincessBeatygirl August 18, 2017 at 7:14 pm

    wow isn't this that beauty from that viral video??

  • Reply aline baisier August 18, 2017 at 8:43 pm

    I love How happy you always are!! Keep going😘

  • Reply JeSuisJusteMoi August 19, 2017 at 12:06 am

    Love the way this look turned out. Makeup brushes/sponges are a bit subjective, we all like different ones, I absolutely love the PS Pro oval brush, but I use it differently than you were. I move it around in small circles without lifting it off my skin. It might be worth giving it another try, or using it with a different foundation? Might not make a difference, but just thought I'd mention it since it's such a great price for that style of brush (compared to the Artis version). This whole video is making me excited to visit London so I can go to Primark! Really wish we had it in Arizona lol. 🙂

  • Reply saadiya August 19, 2017 at 1:53 am

    You're beautiful, even without makeup! 🙂

  • Reply Kyndal Jackson August 19, 2017 at 4:11 am

    The eyeshadow looked horrible but love you tho😘😘😘

  • Reply Demir ! August 19, 2017 at 10:29 am

    Don't let people bring u down don't put a mask on

  • Reply Cheshire柴郡 August 19, 2017 at 1:54 pm

    Hey I love your videos and i was wondering is there anyway to draw my eyebrows naturally, because the colour of my eyebrows is extremely light and others always tease me that I don't have any eyebrows

  • Reply Angela Domingo August 19, 2017 at 5:28 pm

    So happy to see this, you're truly one of my favorite make up YouTubers 🙂 would you happen to know if these products sell in all Primark branches in Europe?

  • Reply shoEpaholic August 19, 2017 at 5:37 pm

    Em can you please do a favourites video? Love your videos xxx

  • Reply Sadelove xoxo August 19, 2017 at 8:21 pm

    I was so surprised by that concealer. I need it in my life! 😂😂

  • Reply Lucinda Roper Beauty August 19, 2017 at 10:29 pm

    Wow! Deffo trying all this!

  • Reply Britt P August 20, 2017 at 6:07 am

    I like individuals for a night out look that still looks natural. I use 2 on the ends OR 4+ on the middle to ends to give a natural oomph. Most of the time nobody ever guesses but all my friends are like what amazing mascara did you get? They look extra full/long 😉

  • Reply Jamie Marrie August 20, 2017 at 4:50 pm

    I met her yesterday ❤️❤️❤️in New York

  • Reply honey luv August 20, 2017 at 4:57 pm

    i have seen you in instragram makeup video …😕

  • Reply honey luv August 20, 2017 at 4:59 pm

    you look beautiful without make…😍😍
    you look beautiful with makeup …😘😘
    = you are beautiful 😀😀

  • Reply Dominiqua Rose Howells August 20, 2017 at 5:25 pm

    Thanks Em!! Is everything in store now? X

  • Reply Ay Bi August 20, 2017 at 9:37 pm

    Plz do a video on how u applied the individual eyelashes

  • Reply Stephanie 000 August 21, 2017 at 3:29 pm

    I only wanna say…
    You are so beautiful♥️

  • Reply BITT BITTON August 21, 2017 at 8:38 pm

    Hey Em 😊I love your channel! I just wanted to say it would be interesting to see you do a full face first impression with MAC cosmetics, think about that if you want. Love you❤️❤️

  • Reply Lisabeth Plays August 22, 2017 at 8:23 am

    You are so Pretty without and with Make up!!

  • Reply Ladyglitterparkels LOL August 22, 2017 at 12:35 pm

    she is still beautiful without make-up and she is so nice to other people

  • Reply Rosie haycock Rozie August 22, 2017 at 1:55 pm

    so exited to buy these

  • Reply Liamb 666 August 22, 2017 at 3:41 pm

    I can still remember your
    "You look disgusting" video
    Girl you are SEXY
    (Trying not to sound creepy))

  • Reply Rocio Escobar DeLeon August 22, 2017 at 4:40 pm

    Beautiful babe😍

  • Reply Evie S August 22, 2017 at 9:04 pm

    Can you list the exact things you used? Beaut ♡

  • Reply Chloe Price August 23, 2017 at 4:22 pm

    i went to get the candy palette today but every single one was dirty and almost of them were open or broken. such a shame because i really loved the colours ☹️

  • Reply Jenny Harris August 24, 2017 at 6:59 am

    Usually u can make pink eyeshadow work but this time it looked like a unicorn punched u and left some glitter on ur eye lids.

  • Reply Sofi Anderson August 24, 2017 at 1:27 pm

    Love it if you vlogged!!! ❤️💕

  • Reply Michelle Hankins August 24, 2017 at 9:12 pm

    That foundation is amazing and so affordable! That concealer at the end could be a dupe for the Nars creamy concealer. The blush is so pretty! I love the highlight! I love the lip stick! Love this look! Sending love from USA! ❤️❤️❤️

  • Reply Rita M August 25, 2017 at 4:07 am

    You, Margot Robbie and Jaime Pressly could all be sisters.

  • Reply Elly di Fiore di Ciliegio August 31, 2017 at 10:48 am

    wow the finished look is really cool!

  • Reply Rafida Nurainy September 1, 2017 at 11:09 am

    looooove it!!!

  • Reply Esra September 2, 2017 at 10:06 pm

    You're so positive. Wow 😄 btw you Look gorgeous 💖💖💖

  • Reply Okay Cosmic September 3, 2017 at 9:31 am

    Em, u dont need makeup, your already beautiful.

  • Reply GadgetMart September 3, 2017 at 3:26 pm

    Love your face x

  • Reply Carly Graham September 3, 2017 at 9:28 pm

    period catholic educator revenue rest summer.

  • Reply queengaymer September 17, 2017 at 1:51 pm

    i love your energy and how youre so giddy its so fricking adorable♥♥♥

  • Reply Ysa Faith September 18, 2017 at 8:11 am

    Just realized I wasn't subscribed yet… o_o
    No wonder i didn't see any posts

  • Reply LoseitlikeLauren September 28, 2017 at 2:37 pm

    Need all of this!! Going to Primark now, thanks <3 x

  • Reply Hoseoks Dimple October 1, 2017 at 10:34 pm

    As someone who works at Primark, I always watch your reviews so when customers ask if a product is good, I can just reference your videos and recommend you to them haha

  • Reply Isobel Xx December 24, 2017 at 1:06 am

    Omg ur so pretty ! ❤️ plz keep making primark videos x

  • Reply Can we get 5k subs with no Videos January 21, 2018 at 11:32 am

    That foundation dries down kind of pinky

  • Reply Felicity Rose January 23, 2018 at 12:19 am

    The lip gloss tubes look nothing like Jeffree Star's liquid lipsticks

  • Reply Amarisa Sibley February 3, 2018 at 9:06 pm

    Absolutely amazing

  • Reply ArtemisAlecto February 25, 2018 at 4:54 am

    You are absolutely stunning! Love that you used all Primark products, super affordable and a lot of the products looked really impressive!

  • Reply Prerana Isaac March 27, 2018 at 7:51 am

    You are very lucky that you have a light skin colour……. dark skin is not bad…… but all the makeup of my shades are much more expensive than the lighter shades.

  • Reply еду в ростокино April 14, 2018 at 6:12 pm

    I don't use any makeup but i can't help watching your videos because you're amazing!

  • Reply Elizabeth Sinclair May 20, 2018 at 12:18 pm

    Primark pls open a store in Canada jeez i have to get someone in the UK to shop for me lol and ship it. 😑😑😑😑😑

  • Reply Pheobe Cullen May 18, 2019 at 1:22 pm

    U can tell she’s being payed because I bought all this stuff and it’s shit

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