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The #1 Reason To Invest In A Scalable Content Strategy In 2020

February 11, 2020


You’re going to think about scaling, right,
but first, you need to own your content and really understand the audience. And this is an advice that I get from all the super affiliates that I work with. You’re going to think about scaling, right,
but first, you need to own your content and really understand the audience. Honestly, when I think about 2020, the biggest challenge I see – and the reason I see some affiliates not be as successful. I don’t think they understand the customer very well. According to Hubspot, 47% of customers, they now read 3 to 5 pieces of content before they engage, and actually purchase a product. So what does that mean? The customers are getting smarter, which means your content has to be part of your strategy. So, even if you write the content yourself, or you want to go out there and find a really good content writer to join your team, that’s going to be a huge part of you being able to scale.

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