Articles, Blog

the biggest marketing mistake food and beverage brands make

December 9, 2019

howdy y’all. giovanni here in this video
I’m going to tell you what your biggest marketing mistake is and how to overcome
it if you know what one of the biggest marketing mistakes is that we make it’s
not recognizing your most formidable competitor our decision to do nothing
while traditional marketing training and education provides focus on how to
analyze and warte competitors not enough attention is spent on how to overcome
our most formidable competitor the decision to do nothing it’s vital that
our marketing efforts are designed not simply to promote our solutions or
services of superior to our competitors but to make it also clear that doing
nothing is a poor decision posing significant potential risks and
consequences for our prospects many companies fail to consider this very
significant competitor in their marketing it’s easy to become focused on
positioning and messaging designed to show that our products or services are
superior to others available in the market but it’s not as often that we
truly think about how we can also ensure that we’re addressing people’s potential
decision to do nothing or to significantly delay any purchase action
by not addressing the very real option of doing nothing we run the risk of
spending significant time money and energy proving to people that we have
superior products and services but not convincing those we’ll engage with that
doing nothing or delaying a purchase until next year is just not an
alternative or considering similar to people’s decision to do nothing is the
decision to do it themselves while some product companies need to be aware of
this service companies are particularly vulnerable to this sales opponent and
must similarly address this decision option straight on with solid messaging
let’s talk about some steps that you can take to avoid this highlight the risks
of doing nothing or the decision for them to do it themselves
we have to evaluate our current marketing message to ensure that it
clearly communicates to customers the significant potential risks involved
with either not purchasing the product or them trying to implement our
technology or service themselves what risks are involved for the prospect if
they attempt to do it themselves with internal resources we need to identify
all these risks involved with these bad choices and use them in our pin
in our marketing materials we must treat the decision to do nothing or a
prospects decision to do it themselves as if it was one of our largest
competitors because it is you need to study it you got to know it and be
prepared to addressing about any benefits the decisions eating nothing
may be perceived to offer to the prospect these could be saving money in
the short term avoiding the hassle of introducing a new technology more
control over a project or other things and as with any of our major competitors
we should be prepared to perform a quick assessment to quantify the true
long-term costs to the prospect of doing nothing when compared to implementing
our solution or services you know for instance what’s the cost of ownership
over time and lastly we must create a sense of urgency in our outbound
marketing campaigns it’s vital to thwart any potential decision to either delay
or do nothing don’t be afraid to use fear in your marketing and advertising
either it’s still one of the most effective sales and send it out there
however don’t fabricate it don’t abuse it and don’t overuse it fears like salt
a little bit goes a long way but too much is way too much our job is to help
our prospective customers understand that while doing nothing may seem like
an easy money-saving decision but the risks involved for them are far too
great to overcome those short-term savings okay that’s it for now but I’ve
got a quick favor to ask as I make this video it’s the beginning of 2019 and
after being on YouTube since 2007 I’m starting over here why well this is
gonna seem weird do a lot of folks but it’s a way for me to test myself you
know how to keep my sauce sharp so to speak now several years ago I stopped
using Facebook and last year I stopped using Instagram I still managed accounts
for clients I just don’t use the platforms for myself long story short I
just don’t like how Facebook does business and that’s all I need to say
about that along with that but for completely different reasons every year
for several years now I’ve been deleting all my followers on Twitter in December
and starting over I do this because it forces me to eat my own dog food as a
social media marketer if I want to stay relevant this year I’ve decided to add
YouTube to the mix how deleting my previous YouTube account that I have for
12 years and I’m starting over here with this new account from Z
rrrow so now I’m in full get more subscribers mode to kick off this new
channel and I need your help this is what I’m asking for if you have
a few extra seconds please subscribe to my youtube channel that would help me
out the most I won’t even beg you to turn on
notifications but you can if you want to thanks again
I hope you learned a thing or two in the last few minutes and that you’ll come
back for more videos as I release them on a very unpredictable in random
schedule which is exactly what I tell my clients not to do

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